Valentino Scicolone

Reporting to the VP, Account Management, my role is focused on driving global client growth across multiple capabilities. Current main responsibilities include:
• Cultivate positive and collaborative relationships with clients, stakeholders, and partners through regular
communications
• Resource allocation for multi-country programs among different industries
• Collaborate at the Steering Group level to improve global processes and identify unique circumstances that require escalation
• Mentor and guide both senior and junior project managers, fostering their professional development

I spearheaded the growth of global clients across various industries and fields. Here are key accomplishments:
• Managed €XXMln portfolio, achieving 105% revenue growth since joining.
•Led +70 projects across 30 accounts and multiple EMEA countries (IT, ES, FR, UK, USA, SA, IL & UAE), especially in
Paid Media and Data & Analytics practices
• Collaborated with cross-functional teams including Operations, Finance, and Sales to implement global processes
in an emerging market, driving internal efficiency quantified in a cost saving equal to 30% YoY
• Defined Statement of Work (SOW) document development at scale, cutting the go-to-market time by 50% QoQ
• Mentored a team of junior project managers, resulting in improved productivity and project delivery, with a 20%
decrease in project turnaround time and a 15% increase in on-time project completion.

Initially hired as an Analyst, I led digital projects for B2B and B2C clients across multiple verticals, achieving the following key accomplishments:
• Paid Media Management: Strategized, executed, and optimized €XM worth of paid media campaigns across multiple platforms, including Google Ads (Search, Display, Video), Facebook Ads (with multiple objectives), and Criteo (Remarketing) resulting in +30% in sales and -25% in media costs
• SEO: Developed a global SEO Strategy, including core semantic areas definition, keywords identification, and technical issues to be fixed gaining +30% of organic traffic during the execution phase
• Account Management / Commercial: Owned the day to day relationship with key accounts delivering strategic recommendations to exceed business objectives, resulting in +30% of revenue in Q2
• Project Management: Led the digital transformation project as a Scrum Master, implementing agile methodologies to drive team efficiency. A +12% increase in team velocity within the first two sprints was achieved
• Marketing Automation / CRM: Designed multiple customer journeys/contact flows with Salesforce Marketing Cloud leveraging e-mail/SMS increasing CTR by 10% YoY

In the Brand Interaction Circle, I analyzed conversations, trends, and customer insights to design omnichannel experiences. In particular, I created and implemented digital strategies for high-profile clients across several domains:
• Content Strategy: Developed and implemented a highly effective Social Media Intelligence strategy, collecting and
analyzing over 50k valuable customer insights within a 12-month timeframe.
• Paid Social Management: Spearheaded and successfully managed paid social campaigns, driving a remarkable
40% increase in Facebook traffic within two months.
• Paid Search Management: Optimized paid search campaigns, achieving a 30% boost in conversion rate during Q1.
• Brand Strategy: Orchestrated an interactive workshop to define an impactful Employer Branding strategy, effectively
coordinating and engaging 30 stakeholders.