Senior Sales Manager
Fairmont The Palm
Total years of experience :12 years, 5 Months
Leads corporate segment at the resort; manages corporate businesses such as global and local corporate contracted accounts, GCC, local and international governments, and non-government organizations; builds and manages business
analytics and channel development
• Generated new leads on monthly and quarterly basis
• Performs Marketing activities such as: telephone calls, personal sales calls, emails, online advertising,
social media marketing, web posting and attending business events.
• Socially increased number of both corporate and agency partners - Up Global RFP accounts from 13 to 20 by introducing % discounted dynamic rates to potential partners
• Develops and handles marketing activities and initiatives in relevant exhibitions and conferences.
• Collates valid marketing intelligence on current trends and implements customer marketing strategies to boost sales activities and increase completed leads.
• Fully involved in the selection process of Global RFP for both Corporate and Agency, and local
contracting process
• Ensures constant engagement of clients both in person and through virtual presentation. Manages
consortia (agency) partners through constant presence on local road shows, travel shows, training and site visits.
Exceeded personal sales goals - monthly, quarterly, and annually through accounts development and maintenance, regular sales calls, entertainment, sales trips, and tradeshows
• Opened new prospective accounts: Medical, Transportation, Trading and Manufacturing industries
• Managed and evaluated sales processes through weekly, monthly, quarterly, and annual business reviews with Sales leaders of different segments together with Regional HQ heads to communicate
updates, current market intelligence / trade information, and further sales strategies application
• Conducted regular sales activities such as field and site visits, client entertainment, and sales referrals
to ensure all these activities will meet partner's production expectations
• Attended local trade shows; participated in the UK/Paris Sales Mission meeting key corporate consortia
partners
Developed lead sources through prospecting solicitation, referrals, trace files and cold calls; developed new sales strategies and implemented action plans for account-based marketing
• Signed two new global RFP accounts which contributed significant individual and groups bookings
• Expanded pharmaceutical accounts contributing to both individual and group businesses; signed
up several global (multinational) RFP pharmaceutical accounts for the property
Directly reported to the Director of Corporate Sales performing administrative and operational tasks such as proposals, group contracts and corporate contracts; organized and managed calendar effectively; ensured all relevant paperwork are available for meetings /conferences ahead of time; produced month-end reports, briefing papers, and action plan presentations
• Managed and maintained daily operations with focus on client relations and customer service (accounting and invoices, proposals, contracts and servicing)
• Spearheaded the department's action plans and implementation to ensure team's improvement and desired results are met
• Created Sales & Marketing Standard Operating Procedure to establish order and facilitate colleague productivity
• Highly engaged in both person and remote (phone/ virtual) presentation of products and offers. Championed loyalty program for bookers which resulted in strong business relationships with regular clients, vendors, and guests; won small-midsize corporate group contracts
• Organized corporate bookers' annual appreciation events
Ensured that Fairmont Gold standard of services and operations are adhered to; monitored Fairmont Gold rooms status and forecasts, and attended to VIP guests' requests
• Led departmental training and recognition program
• Passed the bi-annual quality audit conducted
• Achieved Front Office monthly upsell targets
• Assisted VIPs and dignitaries such as the Philippine President and Seychelles Ambassador
Direct point of contact for the department's internal /external communications; organized and managed Executive Committee members' schedules; planned business travels and arranged visas and hotel accommodation as required; managed director's email communications ensuring significant messages are filtered, prioritized, and actioned accordingly on time
Bachelor of Arts, Major in Communication Arts
