Valine Fernandes

MANNAI CORPORATION, Doha Qatar November 2009 till present
Marketing Executive - IT
Liaising with IT Solution Partners/Alliances and stakeholders at every level of business to ensure
effective delivery of marketing goals to promote the Organization's brand. Responsible to drive the marketing initiatives inclusive of product demos, roadshows, seminars and workshops, targeting
continuous improvements in quality standards.


• Plan, manage, coordinate and execute events
• End to end coordination of event logistics including delegate management, venue marketing,
budget management, managing supplies
• Ensure cost effective execution of logistics and operational aspects including choice of sub- contractors and vendors to guarantee highest quality in service and in-time delivery
• Internal Liaison with decision makers to prepare marketing plans and budgets
• Managing the production and supply of delegate packs and promotional material.
• Maintaining a calendar of events for effective long term planning & management.
• Supervising & coordinate the activities of personnel, subcontractors & vendors prior to the event and on the specified day of the event
• In charge of supervising accommodation, schedules, travel, day plans and registration procedures.
• Managing and coordinating banqueting processes and procedures during event venue
management
Additional Responsibilities:
• Internal Communication of Organization's achievements, accolades and news through the
Intranet
• Responsible for developing press releases to be published through external media
• Conceptualize, maintain and continuously monitor the company's website content
• Preparation of Marketing Brochures/flyers pertaining to IT products and services across different
technologies
• Preparation of High level product and service offering presentations to clients
• Preparation of project based Case studies and client based Success story brochures

Project: Automation of the Tax Administration System (TAS)

• Streamline the internal communications at the Ministry of Finance to create awareness about TAS that will aid in the smooth transition to the TAS system
• Conceptualize communications with regard to the various phases of the project to bind stakeholders and the workforce to the TAS implementation
• Provide key communication messages as per target audience
• Plan, execute and manage awareness and feedback events for the internal and external stakeholders
• Create feedback mechanisms to record the pulse of stakeholders
• Facilitate the transition of the workforce to the new system and address any issues or concerns in a collaborative environment
• Execute the TAS awareness campaign to create a nation-wide awareness to the TAS project