Marketing Analytics Consultant
Etisalat
Total years of experience :3 years, 8 Months
• Marketing data analysis for Web and App in Google Analytics, Tableau, Cognos SQL, Adobe Analytics, Adjust, Looker Data Studio for various Digital Products
• Develop, improve, and enhance processes in Analytics (eVars and Props Implementations, Report suite configurations, Metrics, Dimensions, Segments etc.)
• Support strategy, design, structure for Web, App, provide detailed tagging instructions to the capabilities and developer team to improve overall architecture.
• Provide insights with profitable futuristic approach, got 3% increase in penetration and 2-4% increase in sales volume across multiple products.
• Designed and implemented a comprehensive web analytics dashboard to provide stakeholders with real-time insights into key performance indicators, facilitating data-driven decision-making and resulting in 8% increase in website conversion rates, better customer segmentation and predictive analytics
• Enhanced website content for better SEO rankings through MOZ, Ahref, SEMrush for in-depth analysis of user behavior and subsequent optimization of landing pages., resulting in 25% increase in user engagement, as measured by reduced bounce rates and longer session durations, higher organic users/sessions.
• Prepared Customer Journey funnel for web and app on Google Data studio from GA4, Universal Analytics, Adobe Analytics for 7+ products ecommerce journey.
• Managed paid media activity such as bidding, testing, CPA with 25k/day spends. conducted optimizations for SEM/LeadGen campaign for Luxury Real Estate
• Got 103% increase in conversion rate with just 16% increase in cost. 4X increase in the highly targeted leads per day on Google Ads.
• Collaborating with Cross Functional Teams for Conversion rate optimization, Achieved by A/B testing of Landing Page optimization.
• Increased organic click-through rates (CTR) by 9% through effective meta-tag optimization and compelling page descriptions
• Deliver cost-efficient integrated marketing campaigns including email, push notification & message development using SFMC, Eloqua and SendGrid
• Digital and social media outreach, Push notification for Philips D2C, executing campaigns on E-commerce market places like Amazon/Flipkart
• Managed a budget of 1Cr+, Increased Website NPS from 16 to 37, Improved Rating and Reviews of Focus list products from 36% to 74%(Ratings: 4.3), got PR;5% through collaborations with local and global teams and managing D2C.
During my time at IGDTUW, Delhi, I embarked on a journey of academic excellence and personal growth. Pursuing a Bachelor's degree in Electronics and Communication, I thrived in an environment that nurtured innovation, critical thinking, and hands-on learning. My college experience was characterized by a deep engagement with my studies, marked by my impressive academic achievement of 84.1%. The rigorous coursework equipped me with a solid foundation in electronics and communication principles, laying the groundwork for my future endeavors in the digital marketing field. The interactive classroom discussions, practical labs, and collaborative projects not only expanded my technical knowledge but also fostered my ability to work effectively within diverse teams. Beyond academics, I actively participated in extracurricular activities that helped me refine my leadership, communication, and time management skills. I was inspired by the culture of continuous learning and exploration at IGDTUW, which motivated me to pursue various certifications, such as Google Digital Unlocked, Facebook Blueprint, and Google Analytics, to enhance my understanding of the evolving digital landscape. The supportive faculty members and peer community at IGDTUW contributed significantly to my holistic growth. Their guidance and mentorship were instrumental in shaping my aspirations and solidifying my commitment to excellence. I am grateful for the transformative experience I had during my college years, which not only equipped me with technical expertise but also instilled in me a passion for innovation and a drive for continuous self-improvement.