Vartika Agarwal

Experienced in social media marketing, driving a 25% increase in LinkedIn engagement through strategic management of LinkedIn, Twitter, YouTube, and Medium. Skilled in LinkedIn ad strategy, targeting, and optimization.

Proficient in executing email campaigns via Salesforce Marketing Cloud, improving open rates by 20% through segmentation. Enhanced digital campaign performance and ROI through data analysis. Led website revamps on WordPress, optimizing user experience and conversion rates. Developed an AI chatbot that boosted lead generation by 15%. Expertise in content creation with Canva Pro, increasing engagement and brand visibility.

Social Media Marketing:
Led content calendars for Facebook, Instagram, and WhatsApp.
Managed paid campaigns (Facebook/Instagram Ads), generating
a 30% increase in leads and boosting ROI by 25%.

Performance Marketing:
Analyzed campaign performance, optimizing strategies to
improve lead generation by 20% and increase revenue impact.

Email Marketing:
Executed targeted email campaigns with Zoho, achieving a
15% boost in open rates and 20% higher conversions.

Content, SEO & Website Management:
Developed content and optimized SEO (on-page/off-page),
increasing website traffic by 35%. Managed updates to
enhance usability and engagement.

Offline Marketing:
Led offline campaigns and partnered with Gulf News, driving
brand visibility and reaching a 25% wider audience.

Campaign Management:
Developed digital strategies optimizing ROI for B2C &
B2B campaigns, specializing in Google Ads (SEM) and
Facebook Ads (SMM).
Social Media Management:
Orchestrated comprehensive strategies for Facebook,
Twitter, LinkedIn, Instagram, and YouTube, ensuring
cohesive brand presence and engagement.
Performance Analysis:
Provided in-depth reporting on campaign execution,
tracking leads, and revenue generation.
Video Marketing:
Designed and executed short video series, maximizing
visibility on YouTube and other platforms.
Team Leadership and Management:
Supervised a team of 8 members.

SEO, SEM, Social Media, Email & Content Marketing:
Developed strategies to optimize ROI across LinkedIn, Facebook, Twitter, and Instagram. Managed
Facebook Ads and social listening via Hootsuite. Executed email campaigns using Mailchimp, Elastic
Email, and Zoho, handling database management and performance analysis. Created and shared
content (images, blogs, videos, infographics, and PPTs) across key platforms.

Campaign Management:
Strategized, executed, and monitored newsletter, email, banner, affiliate, and social campaigns after
thorough competitor analysis.
Email & Social Media Marketing:
Utilized GetResponse, iContact, and Mailchimp for email campaigns.
Leveraged Facebook, Twitter, Pinterest, and Instagram for social media initiatives.
SEO & SEM (Retargeting):
Implemented PPC campaigns via AdWords and retargeting campaigns through AdRoll.
Evaluated SEM campaign performance based on CTR, CPC, and ROI metrics.
Conducted PR and blogger outreach activities.