Veljko Mijailović

During my time at Nike Store in Kragujevac, Serbia (2017-2025), I developed a strong and consistent track record in retail sales, customer service, and team leadership. I started as a Sales Associate, where I was responsible for delivering a high standard of customer experience, understanding client needs, and actively contributing to daily and monthly sales targets. Through my dedication, product knowledge, and strong communication skills, I quickly became a top-performing team member.

After being promoted to Sales Manager, I took on a broader range of responsibilities, including leading and motivating a team, organizing daily store operations, monitoring KPIs, and ensuring that both individual and team sales targets were achieved. I focused on building a high-performing and motivated team by providing continuous training, support, and clear direction, which resulted in improved overall performance and a positive working environment.

I consistently demonstrated the ability to drive sales, exceed targets, and maintain excellent visual merchandising standards in line with brand expectations. I was also recognized for my ability to handle challenging customer situations with professionalism and efficiency, always ensuring a positive outcome and high customer satisfaction.

One of my key strengths is my proactive approach — I always look for ways to improve store performance, whether through better team coordination, upselling techniques, or enhancing the overall customer journey. My contribution played a significant role in maintaining strong sales results and a high level of customer loyalty.