Category Head
Classplus
Total years of experience :10 years, 0 Months
• Led country-wide P&L (GMV & Revenue) of the Non-Academics category (team of 22)
• Significantly boosted category growth in 9 months: Impressive ~4X ARR (INR 36 to 140 Mn) alongside an outstanding ~3.5X Monthly GMV (INR 52 to 176 Mn)
• Led personalized campaigns & effective collaborations, resulting in a substantial customer base with an avg. acquisition rate of ~14K new users per month
• Pioneered the GTM strategy for the flagship product, "FanKonnect", resulting in an additional GMV of INR 64 Mn in the first quarter
• Demonstrated exceptional customer retention, achieving an 82% retention rate by addressing pain points, enhancing products, and fostering long-lasting relationships
Led countrywide P&L of Fuel, Personal Lending & Insurance category (team of 18)
Delivered a remarkable 30X growth - Fuel business monthly GMV (INR 3.2 to 104 Mn) in 18 months with an RoI of 33% on the working capital.
Conceptualized and established a new sub-category, “Personal Lending”, to address the working capital and other financial needs of 10K+ truck owners
Piloted asset-backed lending with 80+ truck owners in Hyderabad and subsequently replicated and expanded the business model across 4 other metropolitan cities
Conducted comprehensive market research on the trucking segment to understand & address pain points Improved NPS of truck drivers by 12 basis points in a year
• Led strategy, marketing & new initiatives of Performance Glass business (INR 4.5 Bn)
• Managed a budget of INR 90 Mn, leveraging strategic marketing campaigns to achieve a notable 4% increase in market share and 22% revenue growth
• Demonstrated strong product lifecycle management expertise, leading the successful launch & growth of 4 new products, generating additional revenue of INR 320 Mn
• Conducted comprehensive market research, providing insights and a clear plan of action for product development, pricing, packaging & branding for "Alkon" & "Zirkon" brands
• Employed blueprinting techniques to determine key pain points, leading to a successful upgrade of the Zirkon product & securing an additional 7% market share
• Successfully led the development and implementation of a GTM strategy, enabling a successful entry into the visicooler business segment
• Formulated an action plan to gain market share in fused cast refractories, helping the firm gain market share from 63% to 74%
• Managed the sales & spare parts business of coastal Karnataka (INR 1.2 Bn)
• Achieved an impressive growth of 107% & 112% across sales & spare parts business, respectively, in FY '14-15, and was awarded an outstanding rating (5/5)
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