Regional Senior Account Manager for Japan Tobacco International(JTI) & UNDP Projects
Rizk Advertising & Associates
مجموع سنوات الخبرة :27 years, 5 أشهر
• Operate as the lead point of contact for any and all matters specific to JTI.
• Build and maintain strong, long-lasting customer relationships.
• Develop a trusted advisor relationship with the JTI Team in all African Markets
• Ensure the timely and successful delivery of our solutions according to JTI’s needs and objectives
• Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
• Forecast and track key account metrics. (KPI’s)
• Identify and grow opportunities within my territories and collaborate with Marketing & sales teams to ensure growth attainment
• Assist with high severity requests or issue escalations as needed.
Management consultant
Head of Marketing for Bel Impex Limited.(Consumer Tissue & Disposable Goods)
• In General, Restructuring the Marketing/Sales Department, including recruiting and refining Job Functions within the department.(Setting Job descriptions & Training Programs both on the job & theoretically).
• Developing the New Brand strategy for the New portfolio expansion for both the short term & Long term roll out Plan.
• Develop pricing strategies, balancing firm objectives and consumer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of Management’s objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Develop Marketing Plans and strategies in line with Management objectives.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising agencies and merchandising & promotion units.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
• Consult with product development and production team on product specifications such as design, color, and packaging.
• Compile lists describing product or service offerings.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products & lines, analyzing business developments and monitoring market trends.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products.
• Initiate market research studies and analyze their findings.
• Conduct surveys to identify potential markets for products.
• Identifying opportunities on an International level, while keeping in Mind Corporate standards & compliances .
• Contributing to the development of Corporate as well as Brand Communication.
• Developing Brand portfolio and maintaining current line.
• Maintaining the development of the Franchisees and assuring Brand coherence worldwide.
• Maintaining & also developing Client relations in order to expand business.
• Contributing to the Marketing Plan by advising on strategies, Platforms & Future projects, taking in mind Consumer insight and Market research.
• Investigating Potential Markets, by researching the feasibility of potential franchisee.
• Creating, supervising and implementing Events, both on the brand and corporate level.
• Identify local and regional opportunities and issues, propose the action plans to reach the objectives set by higher management and monitor the Marketing Plans to meet Corporate targets.
• Contribute to effective Brand Management by proposing and implementing objectives per brand including new Brand launches and ensuring that these activities are supported by appropriate resources and programs(advertising, promotions & Media Plans)in order to maximize brand awareness within the consumers of each brand.
• Constantly evaluate areas for Brand development for existing and future brands and assisting upper management in identifying the optimal Brand Portfolio.
• Propose and conduct development tests through consumer research in order to maximize consumer acceptance and Market competitiveness,
• Constantly evaluate and select the best suppliers in terms of quality, price and delivery conditions and through supervision and training, improve the performance of suppliers(especially advertising, media & promotions agencies)in order to maintain superior quality and meet company standards
• Collect, analyze and consolidate market & competitive info continuously to provide management with recommendations related to business developments including ways to counter competitive activities.
• Ensure effective communication and implementation of Brand programs and activities with distributors .
• Control and implement creative promotional activities, supervise the promotional force to ensure effective and efficient promotions.
• Initiate, Plan and roll out all events related to Product Launches, Brand extensions and PR related Trade events .
• Set and Monitor all Budgets connected to the Brands and analyzed the efficiency and cost effectiveness of marketing activities in order to achieve the maximum return on all marketing expenses.
• Cooperate with all members of the area and regional brand team to ensure proactive internal communications and effective teamwork.
In Lebanon, same as above.
• Coordinated with Product Managers on Packaging & New Concepts for their products.
• Responsible for all above the line and below the line activities and communications between Sanita and its consumers.
• Handled the Sanita Consumer Magazine and Internal Newsletter(Content, designs, printing and distribution)
• Coordinated all Key Account Promotional activities(Concept and Implementation)
• Arranged & managed all Exhibitions events & sponsorships in which Sanita Participate.
• Maintained and updated Sanita Website.
• Planned and implemented all advertising, promotional & Environmental campaigns for Sanita Products & Corporate Image.
• Monitored & Organized work of the Unit. Planned & executed all the marketing activities occurring in the major points of sales and in major establishments such as Hospitals, Schools & Clinics.
• Was responsible for a team of 42 employees (32 Marketing Specialist & Promoters & 10 Merchandisers).
• Coordinated with Product Managers on implementation on Activities & Promotions.
• Submitted reports at end of each month concerning the progress & analysis of each event & activity performed in the unit.
Securing the achievement of the
strategic goals set by upper management.
• Studied the market, analyzed the data, set plans, coordinated the implementation, took corrective action & reported market situation relative to my product line
• I had a final GPA of 3.1. I was also senior representative for the Student cabinet .