فيكتوريا بويللي

As Event Director for Yas Island events, I work in partnership with Miral Asset Management, Yas Island and DCT (Department of Commerce and Tourism - Abu Dhabi) to successfully deliver commercial events that promote Yas Island as an entertainment destination through unique immersive experiences from concept to execution.

-Yas Movies in the Park (12, 000+ attendees)
-Taste Of Abu Dhabi (20, 000+ attendees)
-Yas Winter Carnival (42, 000+ attendees)
-Yas Kidz Fest (15, 000+ attendees)

Marketing Retail Manager (contract)

Supporting the Director of Marketing and Communications in order to develop and implement marketing strategies that drive marketing activities; pushing retail & corporate products and services including but not limited to, Drive Yas, Yas Kartzone, ComYas, MICE and Public Events product suites. Ensuring that the marketing strategy is in line with overall strategy with the Business Unit. Work closely with ADMM’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Managing external client relationships (national and international) for on-track filming and overseeing execution of said filming bookings with regional partners (i.e. AD Department of Customs and Tourism, Yas Island Experience Hub).

Supported the Novo Cinemas Marketing team ensuring consistency between communication strategies to drive ROI, while evaluating the effectiveness of all communication activities. Actively partook in partnership negotiations from a brand and PR point of view in order to deliver maximum exposure for the company. Planned and managed movie premieres, media events, cinema openings and CSR initiatives throughout the GCC.

Key Responsibilities:

- Managed external and internal PR events to leverage brand positioning and awareness
- Developed and maintained positive media and public relations to maximize PR coverage and brand
exposures of all Novo Cinemas locations across the UAE, Qatar and Bahrain
- Maintained good relationships with all regional Hollywood and Bollywood distributors in context of
arranging media screenings, advanced screenings, contests and premieres
- Ensured premieres included a 360 ̊marketing approach to maximize coverage and awareness of the film in
the relevant territories
- Defined, managed and executed media strategies in collaboration with PR agency and the Novo
Cinemas and Gulf Film marketing teams
- Identified communication gaps and opportunities in Novo Cinemas markets, bringing brand
awareness to a higher level and supporting the development of communication strategies
including PR, media, digital and brand events
- Built and maintained relationships with media, industry clients, bloggers and local social media
influencers to increase PR coverage, brand and product awareness
- Managed partnership negotiations from a brand and PR perspective while ensuring brand
consistency for Novo Cinemas and Gulf Film
- Contributing editor of the quarterly Novo Magazine which is distributed to all Novo Cinemas locations
throughout the GCC
- Sourced and enlisted the company for regional and global awards pertinent to the industry
- Managed speaking events for the CEO and prepared speeches as required

Achievements:
- Successfully set Guinness Book of World Records record for the Largest Human Maze in collaboration with the premiere of the movie “Maze Runner: The Death Cure” and 20th Century Fox - January 2018

Responsible for all aspects of assigned events from conceptualization to post-event wrap up including securing committee members, executing workshops, symposiums and conferences ranging in size from 40 - 1000 participants. Team lead on international industry 65, 000 participant exhibition and conference (ADIPEC - Abu Dhabi International Petroleum Exhibition and Conference).

Key Responsibilities:

- Content management and creation for Marketing and PR activations
- Liaised with international oil companies’ top executives including CEO offices and committee Chairperson(s)
- Managed a portfolio of international conferences, exhibitions, workshops and social events including gala/awards dinners and networking receptions from inception to post-event evaluation and wrap up including all onsite logistics and operations
- Prepared and adhered to budgets befitting the largest global non-for-profit oil & gas member based association and negotiated event venues and all suppliers (AV, IT, Photographer, Temp Staff, Tour Agent, Ground Transportation, Branding)

Responsible for developing, planning and coordinating workshop and conference strategies and marketing tactics. Managed exhibition programs, project timelines and delivering events throughout the Middle East, supporting planned marking communications strategy in collaboration with key stakeholders.

As Senior Event Officer at Yas Marina Circuit, I represent Abu Dhabi Motorsport Management in the delivery of events to all clients. My main responsibility is to manage all operational deliverables of B2B events and key responsibilities on major racing events. This position also requires developing event delivery solutions to suit the changing needs of the business, daily client contact relating to event delivery and to act as lead event planner on mid to large scale B2B events, high profile events or events requiring project management.

As Manager of Managed Events, I was responsible for event planning and logistics for external client events (conferences, workshops, gala dinners, product launches, etc...).