Brand Development Manager
Ni Agria Limited
Total years of experience :5 years, 5 Months
We hold the exclusive dealership of Solis Tractors in Nigeria, which are manufactured by International Tractors Limited. I am in charge of Sales, Branding and Marketing of this new project since March 21.
for growing Sales and Market share in Europe (majorly Italy, Germany, Switzerland, Netherlands, Belgium and Austrian markets).
•Handled Business Administration and market research for West and East coast, USA.
•Preparing Sales Strategies for Project orders.
•Responsible for development of new models / designs of tiles (Ceramic & Gres-Porcelian) and promoting them in Europe based on particular markets’ taste.
•Manage the Sales and Supply-Chain cycle within allocated time-lines.
•Meeting Clients, Project Heads and Chief-Architects from Europe on their Industrial visits to our production factories (Ras Al Khaimah - UAE).
•Handle all (formal & informal) business communications from the company to our European clientele.
•Handle business negotiations with our European Clients, Suppliers and nominated agents to establish a business environment that is a Win-Win for all related parties.
•Develop strategies to increase Brand-Awareness and Business plans based on individual market’s tastes.
•Ensure timely and proper communication and responses between all teams (within the company) to ensure the end result is achieved, i.e. Customer Satisfaction.
•Assisting the marketing team in their market-research studies, which included understanding of market dynamics, competitive analysis, price collections, client’s satisfaction, industry best practices etc.
•Inclusive collaboration of all established business methods, to ensure the company maintains & expands on its existing market share in Europe.
•Assist in market research studies for countries/areas showing decreasing sales trends and creation and adoption of new strategies to reverse such trends.
•Constant monitoring and assessment of global market trends to identify opportunities and potential portfolio expansions across all sorts of markets and demographics.
•Developing and production of an exclusive line of products (tiles) for established world-wide (and local) Brands with specific (technical) requirements.
•Exclusive line-of-products were complimented with added services like Product-design, Product-layout, customized-Packaging, internal and external communication materials, complimentary products for a stand-out ambience etc.
•Ensure all new product developments and some recurring models always meet or exceed the established international Quality-specifications.
•Development of new line of models for annual world-wide tile-conference - ‘CERSAIE’.
•Plan, participate and execute trainings, seminars and workshops on an internal or external level.
•Conduct regular inventory analysis, identify product movement, excess stock and set plans to sell-out slow-moving units accordingly.
•Maintain cost efficiency at all times while not compromising on quality/deadlines/collaboration with third party and not to exceed approved budget.
•Handle other colleagues’ customers and work profile in case of their absence (annual leaves, etc.).
Key Responsibilities:
•Market products (varying on client’s product portfolio) by developing and implementing marketing and advertising campaigns.
•Tracking of sales data, maintaining inventory of promotional materials, plan meetings and trade shows.
•Research competitive products by identifying and evaluating the products characteristics, market share, pricing, and advertising.
•Monitoring client’s budget to ensure it is optimally utilised to achieve the company’s goal and also comparing and analysing actual results with the projected.
•Developed skills included, Direct marketing, Market research and segmentation, Project management, customer needs understanding.
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