Trade Marketing Associate Manager
IFFCO
مجموع سنوات الخبرة :16 years, 0 أشهر
Spearheading UAE market for enhance distribution business on Brand, Portfolio & Product Management, Stock Forecast, AOP Planning, BTL Activities, Market Share, Volume, and so on
Handling the Entire Oil, Fats & Culinary category which includes the brands of Noor, Sunny, Sunlite, Sunflow, Hayat &Rahma
Handling 500million business of Uae market & Budget planning, Promotion planning in order to achieve the Business target
Driving the through various initiatives such as Promotions, Brand building, NPD launch, POSM planning, Vendor management & Executions as per the standard in the market
• Brand management & Activations
• ATL & BTL Activities Handling
• New product Launch planning
• Project handling & new project innovation
• Vendor management in terms of pricing & Negotiation
• Costing the product & plan to execute
• Market research on sales support & giving inputs to the top management
• Co coordinating with sales team & implement the project effectively
• Understanding the market needs & planning based on it
• Planning & implementing the GTM plan
• Competitor analysis & giving inputs to the management
Handling UAE market for Enhance Distribution business on brand, Portfolio & product management , New Product launch, stock forecast, AOP planning Btl activities, Market share, volume, value & brand promotions planning & executions
Managing the Brands such as California Garden, AFIA, Tata, Tetley, Storck, Guylian, Foster Clarks, Rifai, Nirapara, English blazer & Paseo etc.
Managing End to End process of Brands to achieve successfully on the Volume & KPI’S
Preparation & Allocation of Budget, Key accounts visibility & Promo Planning, Implementation of innovative first of its kind BTL (Visibility, POP’S Executions) & Competition Tracking
Led the marketing Initiatives in co ordinate with Principles on Events Like Gulf food festival, Dubai Food festival .
Planning & participation On Key accounts National Promotions & Tactical Promotions, Events such as Carrefour ( Cost saver, Back to school), LULU Food festival, Union co ops, Ramadan Activation Plan.
Being a Custodian of the brand, well organised coordination between business partners & beloved sales team, Prior Planning on Promotion & Execution, Sales & Distribution KPI Analysis & Driving the sales to deliver the business as per the requirement.
Vendor Management, Pricing & Negotiations, Event management
Brand management on market share, volume, Value, availability, executions & budget
• Planning primary and secondary goal for the territory's
• Monitoring and controlling the DR”s
• Planning and implementing in store visibility and trade promos
• Analysis of data's and maintenance of reports.
• Maintaining Market hygiene
• Planning the execution based on it getting the budget from HO
• Effective planning of Marketing activities like brand development, promotions etc
• Training 2 PSR’s & 40 DSE’s in Average SKU, productivity, Total lines sold, market execution, Merchandising etc.
• Handled East Chennai territory as a sales executive
• Responsible for volume growth for the assigned territory
• Handled 5 MD’S & 4 RA’S
• Reviewing the KPI parameters with MD’S & RA’S
• Ensuring market hygiene & product ranges availability in the market
• Key accounts handling & ensuring the relationship well
• Training & Coaching the entire team in terms of KPI & Volume drive
• Responsible for Asset management & cooler score improvement
• Corporate synthesis -Pearl global garments. Chennai. • Industrial VISIT - TAFE, Madurai. • Seminar/Workshop participated- Two National Workshop at Pandian Hotel • Conference in PERSONNEL MANAGEMENT–T.S.M MADURAI