Viinii Doshi

Leading end-to-end digital marketing for a legacy Indian cookware brand, managing D2C
revenue growth, product launches, and brand visibility across digital channels.
- Own Shopify store operations — product uploads, bulk alt text (GraphQL fileUpdate
mutations), mega-navigation taxonomy (113 tags), and collection management
- Manage performance marketing across Meta and Google Ads; track ROAS and campaign
efficiency via Windsor.ai and Shopify analytics
- Drove the Ceravit ceramic range launch (Hue Are You In The Kitchen?) — a 60-70 creator
influencer event in Pune with press coverage across key publications
- Built Dubai/UAE, Nepal, and Kenya Instagram content strategies — AI-first, 3 posts/week,
repurposing India content library for international audiences
- Produce monthly board-level performance reports for senior stakeholders, covering Shopify
sales, conversion funnels, city-tier analysis, and forward strategy
- Manage WhatsApp broadcast campaigns; measured ROAS for free pilot exceeded
benchmarks
- Conduct SEO audits, keyword strategy, and on-page optimization across the website

Parallel consulting mandate for a sister brand — separate Shopify store, dedicated influencer
campaigns, and brand-specific digital strategy.
- Planned influencer product allocations for five creators across tiffin and Mini Series product
lines
- Developed the Tiffin Time Time Machine nostalgia-led social campaign for the Back to
School season
- Conducted full website audit (6.1/10 score) with actionable UX, content, and SEO
recommendations
- Managed Meta pixel strategy migration from Vinod site to dedicated Kraft domain —
phased 4-5 week plan to protect pixel learning

Client-facing strategic partner managing multiple brand accounts end-to-end.
- Led digital lifecycle for multiple brands — campaign ideation, content planning, execution,
and performance reporting
- Developed platform-specific strategies for Instagram, Facebook, and LinkedIn aligned with
brand KPIs
- Managed client relationships, strategy presentations, and feedback cycles ensuring strong
retention
- Handled multiple accounts simultaneously while maintaining quality, deadlines, and
strategic clarity

Built a D2C kids apparel brand (ages 1-9) from scratch — design, manufacturing, and multi
platform distribution.
- Listed on Amazon, Hopscotch, FirstCry, and Myntra; manufactured apparel for FirstCry at
scale
- Awarded Best Customized Apparel Brand by Kids Stop Press (2019 & 2020)
- Recognized by Facebook with a grant for website creation; featured on Fever 104 FM,
Sunday Mid-Day, and DNA
- Won Rangoli Award (The Girl Next Door) and G-Town Award (Remarkable Brand Creator)

- Managed DSA channels with 100+ telesales executives per channel, consistently achieving
monthly targets
- Received multiple awards for service quality and channel compliance

- Achieved highest gross activations in the Mumbai Circle for 4 consecutive months (2009-
10)
- Awarded Star of the Month 5x in a year; closed largest Mumbai Circle corporate deal —
450 postpaid connections

- Managed Andromeda DSA channel (~130 members); core team for setting up the
Connector (CA) Channel
- Achieved highest revenue in insurance products linked to personal loans