Marketing Specialist
Omar Bin Eid Group of Companies
Total years of experience :12 years, 1 Months
Digital Marketing: Planning:
Develop digital campaign concepts on a group, concept and brand level.
Manage monthly integrated plans (Including social media, SMS, Landing Pages, Emails, Digital ads, & Ecommerce). This includes working with brand Teams within the brand guideline.
Work with digital designers & agencies to ensure digital designs & artworks for digital marketing campaigns are delivered in a timely manner.
Execution:
Work with Brand Teams & agencies to execute digital campaigns (i.e. Google, AdRoll, Social Media & other platforms) & constantly optimize to enhance performance.
Using Hubspot & SiSense to analyze & enhance digital campaign performance.
Tracking Monthly spends per campaign & update in digital A&P.
Work with Associate Director in developing & presenting digital campaign reports.
Group Website:
Responsible for Parathanrolls.ae, Grandmahal.ae & obearchitects.com ensuring all content, store listings, brands, concepts & media center files are updated.
Responsible for implementing & managing SEO tactics to improve visibility on the site of search engines.
Manage any changes and upgrades of the company’s multiple websites along with Associate Director.
Work with CRM Manager to develop group & Concept level Buyer Personas using analytics from Hubsopt & SiSense,
ECOMMERCE Planning:
Develop & execute Ecommerce marketing promotion concepts to be used across social media, SMS, Inbound Marketing (Email, Landing pages), Digital Ads (Google), PR & BTL activities for all group Ecommerce platforms.
Responsible for Ecommerce promotional & marketing Calendar for all group Ecommerce sites.
Always Track speeding per campaign & its ROI & submit a report.
Project Management:
Assist Associate Director with Ecommerce project management ensuring that enhancements are implemented as per scheduled for all group’s Ecommerce platforms.
CMS Management:
Ensure accuracy & optimize content for search engines for all group Ecommerce platforms using the website’s CMS.
Responsible for implementing & managing SEO tactics to improve visibility of the site on search engines.
Ensure the Ecommerce sites are QA tested for bugs & functional issues.
Marketing Activities
Collaboration & Partnership:
Successfully partnered with Emirates NBD, Emirates Islamic, ADCB, Mashreq banks.
Successfully collaborated with EasyDiners, DHL & Emirates Group.
Events:
Successfully arranged food events, design events & Ramadan KT market events for the group.
Marketing Campaigns
Launched highly successful marketing campaigns including seasonal tactical promotions.
Concept development with agencies including product shoots.
Retouching of all product shoot images. All images used for in store and social media tactical promotion were retouched by me.
Recommendations for ATL and BTL media slots buying including key OOH such Dubai Public Transport buses, Dubai Metro and hoardings across UAE.
Adopting overall design and artwork for use on online media.
Managing video cuts of main campaign video for use on online platforms.
Ensured a precisely timed rollout of campaigns in stores across UAE.
In store & Sponsored Events
Complete management of in store activation with celebrities.
Conceptualized and activated numerous in-store events. One of the most successful one was Calvin Klein in Mall of Emirates generating overK+ sales on launch day.
Managing key relationship with all stakeholders ranging from suppliers to board of directors of Jashanmal Group.
Acting as a brand guardian to ensure content across all channels is in compliance with Jashanmal’s guidelines.
Providing recommendations for media spend based on overall campaign budget.
Acting as a support function for all PR and online activities.
Digital Marketing
Planning, development & execution of regional destination specific digital campaigns, including online advertising, website strategy & design, social media & community management.
Interfacing with marketing communications functions (Orient Media), E-sales & Sales team.
Leading ongoing management of digital touch points, social networking landing pages.
Managing digital agency relationships with Orient Media, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting.
Managing the SEO and AdWords programs. Presenting recommendations to Sales and Brand Manager.
1. Follow up on project leads received from different sources and analyses our product capabilities in
meeting the project requirements.
2. Submits product specifications to consultants and contractors for inclusion into ongoing and future
project specification data.
3. Explains new product specifications to consultants and contractors while emphasising on how the
product would suit project requirements.
4. Along with the Sales team, participates in meetings with customers / consultants / contractors as the
technical specialist to provide clarifications on technical queries.
5. Works closely with the pre-qualification team by providing technical specifications of products to be
sent along with the submittals.
6. Supports marketing activities by participating in trade shows, exhibitions to resolve customers’
technical queries.
7. Provides technical inputs during the development phase of new products.
8. Provides technical inputs for printing of brochures and other advertising material if needed.
Responsibilities:
Managing entire gamut of operations for Marketing Department from scratch; defining and identifying the marketing spend; ensuring budgetary control as per company’s sales plan.
Rolling-out the annual advertising & promotional budgets to drive growth for the brand as well as developing annual marketing plans and submitting A&P claims per brand 30 days after the end of each quarter.
Evaluating goals and objectives for channel & investigating different business models that can be applied to new channels for the organization by interacting with functional heads & other top functionaries
analyzing latest marketing trends and tracking competitors’ activities and comparing it with Kenwood / De’Longhi products; providing valuable inputs for marketing strategies.
Ensuring proper coordination among the organization’s various communications outlets, including social media, website, general email, online reviews, print media, marketing collateral, mass mailings into a seamless, compelling brand expression.
Analyzing consumer insights and concepts and ascertaining who the target audience is and how best to reach them and going “on-air” in the most cost effective and flexible manner; conducting GAP Analysis for national promotions.
Coordinated with advertising agencies for developing communication plans based on specific media objectives and analyzed evaluations post advertising to utilize in subsequent media plans.
Built brand focus in conjunction with operational requirements; managed appropriate media selection for advertising new product launch campaigns.
Furthered business development initiatives by developing and executing messaging that included communications on business wins and CRM tools.
Bachelors Degree in Mass Media and Journalism with Advertising being Major