Senior General Manager
TeamLease Services Ltd.
Total years of experience :20 years, 9 Months
Developing, reviewing and implementing business strategy and ensuring strategic objectives are well understood and executed by the team.
Monitoring Marketing strategy & development of Business Plan for annual academic intake.
Responsible for Annual Intake (Admissions) & Revenue from Degree / Diploma / Certification programs.
Corporate Sales - Job linked Corporate Training Programs under Hire-Train-Deploy Model - All over India.
Sales and Market Development under Cloud & Distance Learning programs offered by TLSU.
Brand building, positioning, advertising, promotion, publicity & PR.
ATL & BTL activities calendar including planning, implementation, budgeting & control.
Ensuring institutional tie-ups in India and abroad for business development & growth. - CII, VCCI, UKEIRI.
Headed Divya Bhaskar - Vadodara - the No. 1 Newspaper in Gujarat.
Promoted as Divya Bhaskar Unit Head - Surat in 2011
Overall responsibility for Central & South Gujarat.
Responsible for Topline, Adv. Revenues & Profit-Centre Head responsibility.
Preparation of Annual Business Plan - Monthly, Quarterly & Annual Sales Revenue.
Key Corporate Accounts & Key Business-Client Relationships & Institutional Sales.
Overall responsibility for Ad-Sales revenue generation & EBIDTA growth planning & forecasting.
Strategic Planning for New Client Acquisitions, Special Projects & Event Management.
Recruitment, Training, Appraisal, & setting Standards of Performance.
Highlights :-
Achieved 3-fold growth in revenues for Divya Bhaskar - Vadodara over 3 years.
Over 25% of Business generated from New Client acquisitions year-on-year for 3 consecutive years.
Strategic Annual Deals worth over Rs. 10 crore from key clients in Surat and Vadodara in 2010-11 & 2011-2012 & 2012-13.
Special Projects & Event Management more detailed under Special Projects.
Headed Hero Exports - Bicycles division from 2004 to 2006 for export of bicycles to 182 countries.
Led HERO’s Battery Operated E-Bike Project and ensured the successful launch of “HERO Electric”.
Overall responsibility for Primary & Secondary Sales of “Hero Electric” E-Bikes.
Strategic Marketing & Technical Collaboration with Ultra Motors, U.K. (JV Co.) in 2006.
Set-up Channels of Distribution & Dealer Network (175 New Automobile Dealerships in 1st year).
Brand building, advertising & promotions (ATL & BTL) & New Product launches.
Operations management & Co-ordination with Plant, Production Planning & Sales Forecasting.
Overall responsibility as Head of the Dept. for Marketing & Export of Gold Jewelry Products from India.
Identifying market trends, opportunities and managing multiple client relationships.
Export initiation, Product pricing, logistics, production planning & control.
Coordinating Marketing plans with New York, London, Shanghai & Bangkok offices.
Participated in International Trade fairs and Exhibitions in Mumbai, Bangkok, Hongkong & London.
Worked with international clients viz. Walmart, Tesco, ShopNBC, ACN, Macy’s & Sterling Jewelers.
Led the marketing division, Eastern India Region of KICIL from 1996 till 2000.
Ensured strategic alliance with Hindustan Lever Ltd. for Kwality Walls Ice-Creams.
Developed roll out plans for new product range (Ice-creams & Dairy products).
Implemented marketing strategies for incremental revenues &tracking competitor performances.
Executed brand promotion, advertisement spend, co-ordination with Media & Advt. Agencies.
Grant of franchisee rights, dealer & distributor network in Eastern India region.
Masters in Business Administration - MBA degree from Cardiff Business School
Associate Member of the Institute of Company Secretaries of India - ACS 9718 - Professional Qualification.
First-Class Masters Degree in Commerce - M. Com from Calcutta University with specialization in Marketing Management.
Bachelor of Commerce - B.Com from St. Xaviers College under Calcutta University.