Vijith فيجاي

Built and led end-to-end marketing functions for clients spanning a marketing & events agency(multiple B2B), travel agency, real estate/hospitality & business consultancy.
• Oversaw B2B and B2C client accounts in trading and distribution — driving campaigns, events, and growth strategies while consistently exceeding KPIs.
• Owned growth marketing including Google Ads, Meta Ads, SEO, landing page optimisation, email marketing, and automation — generating 800+ qualified leads daily.
• Executed integrated strategies across digital, social media, PR, ATL campaigns, events, and on-ground activations to drive brand visibility and customer acquisition.
• Built and scaled multi-platform social media ecosystems (Instagram, Facebook, LinkedIn, YouTube, TikTok), leading content strategy and influencer collaborations.
• Led strategic partnerships with corporates, tourism boards, and B2B networks, unlocking new revenue streams through joint campaigns and bundled offerings.

Built the global marketing function from the ground up, defining team structure, KPIs, scalable processes, and operational
frameworks to support rapid international expansion.
Launched and established the global brand identity including website, social media platforms, unified communications, and
comprehensive sales support kits such as presentations, product decks, brochures, and distributor enablement materials.
Led global marketing strategy for renewable energy solutions including Solar Panels, Solar Inverters (Hybrid, Off Grid, On Grid),
Solar Batteries, and Energy Storage Systems.
Drove international market expansion from 3 to 26 countries within 18 months through structured marketing programs, distributor
enablement, localized campaigns, and market entry strategies.
Built and executed B2B demand generation and channel marketing strategies, creating a marketing qualified database of 300000
plus distributors and dealers across Middle East, Africa, Eastern Europe, LATAM, CIS, Russia, Turkey, SEA, and the Americas.
Increased brand visibility across diverse markets through integrated ATL, BTL, and digital marketing initiatives including
performance marketing, SEO, social media campaigns, billboards, radio, dealer showroom branding, point of sale materials,
product demonstrations, and video marketing.
Planned and executed more than 30 events including international product launches, exhibitions, technical workshops, partner
meets, and corporate events across 26 countries within 18 months, achieving 100 percent execution and 60 to 70 percent post
event dealer conversion.
Developed complete product marketing ecosystems including branding, packaging, technical sheets, installation guides, case
studies, product videos, and launch programs to ensure successful commercialization and market adoption.
Established distributor, reseller, and dealer engagement programs including sales promotions, loyalty initiatives, and marketing
incentive schemes while conducting regular strategic alignment meetings between distributors, regional teams, and factory to
ensure product knowledge and successful rollout.
Led PR and thought leadership initiatives through press releases, industry articles, and blogs while producing technical and
educational video content to strengthen brand credibility and improve customer and installer engagement.
Implemented CRM and marketing automation systems to support multi channel campaigns, improve lead management, marketing
to sales conversion, pipeline visibility, and data driven decision making through structured dashboards and reporting.
Supported expansion of the after sales ecosystem by contributing to the launch of service centers in key markets, strengthening
customer support, distributor confidence, and long term brand reliability.

Oversaw the marketing function for multiple automotive parts, service centers, lubricants, logistics, and industrial brands
across the Middle East and Africa, driving brand growth, dealer engagement, and market expansion.
Managed 15+ brands including A MAP, Auto Studio, ADNOC Voyager, Solite, Asimco, Badami Logistics, and Dial A Battery,
coordinating campaigns and initiatives to strengthen market visibility and regional footprint.
Planned and executed campaigns across ATL, BTL, and digital channels, including social media, Google and Meta Ads, dealer
store branding, merchandising, PR, sponsorships, CSR initiatives, and experiential activations.
Launched Auto Studio premium auto service center and led Dial A Battery lead generation and brand enhancement
campaigns, increasing visibility across 10, 000+ dealer outlets and driving measurable sales growth.
Implemented push and pull marketing strategies to stimulate demand, generating consumer interest through B2C campaigns
while equipping dealers and distributors with incentives, promotions, and trade programs to push products into the market.
Organized regional distributor meets, dealer conferences, exhibitions, and B2C promotional events at partner sites, creating
direct engagement opportunities with end consumers and strengthening channel relationships.
Successfully executed branding and shelf display campaigns across 500+ resellers in the UAE, while automating sales and
marketing processes, creating onboarding kits for new dealers, and providing training programs to ensure faster adoption and
improved product knowledge.
Developed dealer loyalty programs, product promotions, PR campaigns, and technical workshops across markets, enhancing
product understanding, reinforcing partnerships, and driving adoption rates.
Built strategic partnerships with major fuel retailers including ENOC, EMARAT, and ADNOC, executing joint promotions, cross
brand activations, and market conquest initiatives.
Improved customer experience by introducing OEM best practices, supporting sales and after-sales teams with merchandising,
POS materials, and training to ensure consistent brand standards.
Led digital marketing efforts, including performance campaigns, website management, marketing automation, and content
creation for social media and blogs, ensuring consistent messaging and audience engagement.
Monitored campaign performance and delivered detailed reports on ROI, lead generation metrics, and budget vs. spend
analysis, providing actionable insights for senior leadership and brand principals.

Led omni-channel marketing in a fast-paced retail and online environment, driving 2-3x month-on-month growth in
e-commerce and in-store revenue.
Owned end-to-end marketing across ATL, BTL, digital, CRM, in-store branding, mall activations, experiential events,
merchandising, PR, sponsorships, social media, email marketing, loyalty programs, landing pages, and automation,
ensuring consistent acquisition, retention, and brand visibility.
Executed integrated online and in-store promotions, seasonal campaigns, bundle offers, e-commerce pushes, and
weekend activations, increasing footfall by 500% vs. weekdays.
Directed CRM and database marketing initiatives, including acquisition, retention, reactivation, and upsell
campaigns, improving repeat purchase rates and driving steady database growth.
Oversaw website development, guiding the team to enhance user experience, campaign integration, and e
commerce performance.
Led creative and social media teams, managing campaign rollouts, POS and merchandising assets, content creation,
and performance monitoring across all channels
Created and launched new logo and brand identity, ensuring consistent application across retail stores, packaging,
and digital platforms
Oversaw website development, guiding the team to enhance user experience, campaign integration, and e
commerce performance.
Led creative and social media teams, managing campaign rollouts, POS and merchandising assets, content creation,
and performance monitoring across all channels
Created and launched new logo and brand identity, ensuring consistent application across retail stores, packaging,
and digital platforms

• Managed close relationships with 50+ Electronics Brand Principals — ensuring optimal in-store visibility, promotional
execution, and brand standards across retail locations. Led negotiations on retail space allocation, advertising placements,
and sell-through strategies to maximise brand performance.
• Worked closely with the GM on Electronics brands to ensure marketing campaigns did not adversely affect P&L — directly
supporting financial performance and margin management for the Electronics Portfolio.
• Led end-to-end Retail and Distribution Marketing for multiple Al Futtaim Electronics and Lifestyle brands across UAE and
GCC markets.
• Developed and executed annual Retail Marketing Calendars aligned with commercial objectives — integrating ATL, BTL,
Digital, and In-store campaigns.
• Planned and executed large-scale initiatives including TV, Print, Radio, Outdoor, Digital, Mall Branding, In-store Activations,
and Exhibitions including GITEX (2014-2018).
• Successfully re-launched multiple Electronics brands across GCC retailers, strengthening market presence, channel
engagement, and brand recognition.
• Recognised with multiple internal awards: Best Performance (2014-2016) and Exceptional Effort (2017).

Executed marketing campaigns and brand activations according to the retail trade calendar, ensuring alignment with
overall brand strategies. Managed new store openings, customer loyalty programs, and brand visibility initiatives,
reporting success to management. Coordinated the timely rollout of all marketing collaterals (ATL & BTL),
overseeing campaign execution across 34 stores, suppliers, and media.
Collaborated closely with agencies, media, and suppliers to deliver effective campaigns. Assisted in obtaining
approvals for creative assets, budgets, and marketing materials, ensuring consistency with global brand guidelines.
Prepared and presented campaign analysis reports, tracking ROI and performance for senior management.
Led the organization of mall activations, fashion shows, concerts, and community gatherings, ensuring smooth
execution and high engagement. Conducted customer surveys and focused store promotions, measuring and
reporting success. Managed administrative functions such as LPOs and accounting tasks within marketing.
Analyzed customer data and competitor activity to inform campaign planning. Provided insights to optimize future
strategies, while ensuring campaigns were executed on time and within budget. Collaborated with internal teams to
ensure integrated execution across all marketing channels.
Analyzed internal sales data and consumer research to identify risks and opportunities for growth.