Marketing Specialist
SFFECO Global
Total des années d'expérience :7 years, 8 Mois
Planning digital marketing campaigns, including Web, SEO, Email, Social Media and display advertising
Planning and executing digital ad campaigns, google ads, Social media ads
Measuring and reporting on all marketing activity, Social Media, Events, etc.
Lead the marketing digital strategy, website, and online platform development
Manage the overall marketing budget as well as brand-specific marketing budgets
Manage the marketing department and provide direction and development plans
Overseeing and identifying brand-appropriate marketing events
Creating new content and looking after social media accounts
Update the site with new products as necessary
Create and oversee all digital ad campaigns
Work closely with Product, Customer success, and Sales departments to understand our
customer personas and customer needs
Own the marketing activities calendar of the UAE market, brand social media channels in UAE, and align
with global social strategy
Plan and execute acquisition campaigns in UAE to grow the company's market share
Plan and execute local PR & events activities in UAE
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Provide creative ideas for content marketing and keeping the website up-to-date
Maintained a regular flow of communication between clients and the internal team
Ran Digital Marketing Campaigns for clients like Shoexpress driving traffic towards the webpage and social media channels using Influencer Marketing & other strategies
Worked on conceptualizing, creating a storyboard, Shooting, and Editing Digital Media Commercials. Work on Portfolio Videos and Corporate Videos for Client across different verticals
Participate in design critiques and present creative work to clients for approval or modification
Design and oversee all aspects of marketing products and deliverables including Print and production of signages, banners, and other collaterals
Prepare accurate reports on our marketing campaign’s overall performance
Manage the company’s website and continuously improve its performance.
Create engaging content and post timely on the company’s social media properties including LinkedIn, Twitter, Facebook, Instagram, and Youtube.
Creating and driving traffic to landing pages and in-turn generate leads for the Sales Team using Google Adwords, Social Media Paid Ads among others.
Ensure brand consistency across all web and social media properties.
Set the creative direction for the company and create graphical designs for advertisements, collateral, web page content, document templates, newsletters, and other assets used in lead generation campaigns.
Measure and report on the use of the company’s web and social media properties using tools
Bachelors in Management Studies specializing in Mass Communication.