Vinit Oza

Manager - Client Service and Sales at The Nielsen Company

• Hong Kong
• My current job since May 2013

I am an experienced market research professional, with more than 10 years in research/advertising across India, GCC and Asia Pacific. Over the years, I have build up a sound understanding of research and branding techniques and requirements (particularly in the FMCG space), as well as analytical and sales acumen. I am confident that this, along with my proven track record of relationship building and process management, will make me an asset in any organization in those related fields.

- 10+ years of research/advertising agency experience in developing markets
- Extensive FMCG industry knowledge
- Strong analytical and sales acumen
- Proven process and relationship management abilities

EXPERIENCE

The Nielsen Company (Greater China and APIMEA) | May 2013 to present

Manager, GC and APIMEA, Client Leadership - HK
- Key Client - British American Tobacco - Asia Pacific
- Work closely with consumer insights, brand and trade marketing teams in accordance with key strategic requirements for all BAT brands
- Analyze and assess performance of client brands/SKUs in the region and identify growth opportunities in end markets based on broader trends
- Pioneered new ways of analyzing tobacco retail audit data using different segmentation such as ‘Fresh and Stimulation’ and ‘Moderation’
- Led the Innovation practice for the BAT Asia Pacific account in the region
- Created presentations on new developments in the tobacco world including new ways of working with dark markets and e-cigarettes
- Worked with custom research and Advanced Analytics teams to open up new avenues for non-retail audit revenue generation, both for BAT ASPAC and BAT HK
- Streamlined BAT databases and reporting for 13 markets in the Asia Pacific region
- Regional support for coverage and retail audit/ analytical studies in ASPAC end markets
- Maintain strong relationships internally and with members of the client organization to enable a synergetic environment
- Improved the strained working relationship with the BAT ASPAC team, opening up avenues for a more engaging working environment
- Met and exceeded sales targets through ‘consultative selling’
- Recipient of ‘Simply Excellent Award’ for being part of a team that delivered a large global assignment with challenging deadlines

Manager, Client Service and Sales - Dubai; Senior Research Executive, Client Service and Sales - Dubai
- Key Client - Mondelez International
- Worked closely with consumer insights, brand and trade marketing teams across Mondelez’s categories, including chocolates, gum, candy, cheese, powdered beverages and biscuits
- Identified areas of growth for the local (UAE) and regional (CEEMA) client at Mondelez, enabling local and regional teams to make strategic and tactical decisions
- Doubled revenues of the Mondelez account in 3 years, making it nearly a USD 1million business for Nielsen GCC
- Managed the first end to end deployment of Nielsen’s Answers Desktop software for Mondelez in the MEA region. Also received a ‘Simply Excellent Award’ for the same
- Brought in non-retail audit business from Mondelez for the first time as a Nielsen client
- Actively involved in two Business Process Improvement projects at Nielsen UAE
- Previously serviced the Coca Cola and Supermax accounts, streamlining and simplifying deliverables across multiple categories
- Member of the cultural committee, organizing social/CSR events

Datamonitor Plc | Manchester, UK and Hyderabad, India | April 2005 to August 2008

Associate Project Manager - Hyderabad, India
Senior Executive, Executive, Associate Executive - Manchester, UK
- Managed ProductScan, an online database of consumer packaged goods
- Jointly started and managed the company profiles team, a team of nearly 40 executives generating basic company profiles
- Worked with the primary research team (collecting primary business intelligence from top IT and technology companies)