Vinu Xavier كزافييه, Assistant Manager Marketing

Vinu Xavier كزافييه

Assistant Manager Marketing

AIRCEL LTD

البلد
الهند - كيرالا
التعليم
ماجستير, Marketing
الخبرات
3 years, 6 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :3 years, 6 أشهر

Assistant Manager Marketing في AIRCEL LTD
  • الهند - تشيناي
  • يونيو 2015 إلى فبراير 2017

Role Highlights
* Base management, drive campaigns and contribute revenue
* ARPU < 50 base, segmented offer penetration increased from 5% to 13%
* Evaluate & analyze: promotion impact & customer complaints
* Identified YOYO trend in the segment & deployed counter measures
* Engage with channel partners for promotion
planning & execution
* Introduced innovative medium of promotion info and conversion model
* Design schemes to maximise/motivate trade participation
* Reduced TAT on customer complaints by redesigning the process flow
* Inventory management : paper coupon stock
projection, printing & market deployment
* Launched high denomination loans for
premium customers of RoTN circle
* Verbiage, Script design for visual and audio
promotions
* Increased SMS delivery efficiency from
25% to 40% by optimal segmentation
* Obtain legal clearances, TRAI filing &
maintain online platform hygiene
* Improved web and app recharge user
penetration by 15%
* Retention of prospective churn & increase
customer base

Intern في HINDUSTAN COCA-COLA BEVERAGES PVT LTD
  • الهند - دلهي
  • أبريل 2014 إلى يونيو 2014

To identify the reasons for the decline of sales in direct distribution and recommend solutions
 Identified issues on retailers disagreement to sell 200ml glass bottles
 Suggested 200ml pet bottle packaging to boost immediate consumption

Consultant في UNITED SPIRITS LTD & DIAGEO
  • الهند - دلهي
  • مارس 2014 إلى أبريل 2014

 To increase brand visibility in retail outlets and thus improve sales
 Suggested guerrilla marketing merchandises to grab customer attention
 Location based retailer profiling and product placement to match customer needs

Consultant في BDO CONSULTING
  • الهند - بنغالورو
  • يوليو 2011 إلى يوليو 2012

Role Highlights
Stock and debtors review for Standard Chartered Bank customers
* Submitted 53 SME audits reports to the client along with detailed valuation of inventory
* Analyze debtors & creditors
* Estimate the withdrawal limit of customers
Concurrent audit with Citibank’s legal team
* Document verification of SME loan holders
* Evaluate auditor report and withdrawal limit of the customers
* Ensure all SME loan accounts follow the company guidelines
Maruti Suzuki true value dealership review
* Visited 16 dealerships and verified second hand exchange car sales transactions
* Validate company released benefits reaches the end consumers
* Ensure dealership adhere to the company policy & practices
Stock audit for Reid and Taylor factories
* Classify, Evaluate & measure inventory
* Evaluate leakage of inventory at various process in WIP stage
* Joined as an executive later promoted as consultant in 3 months

Intern في ERNST&YOUNG
  • الهند - بنغالورو
  • مارس 2011 إلى يونيو 2011

Develop business for Transaction advisory services division
Arranged meetings with various agro based companies

الخلفية التعليمية

ماجستير, Marketing
  • في Birla Institute Of Management Technology
  • يناير 2015
بكالوريوس, Commerce
  • في Madras Christian College
  • يناير 2010
الثانوية العامة أو ما يعادلها, Commerce
  • في Tamil Nadu State Board
  • يناير 2007

Specialties & Skills

Marketing
Consumer Behavior
Consulting
BENEFITS ADMINISTRATION
CONSULTING
CONVERSION
CUSTOMER RELATIONS
DELIVERY
FILE MANAGEMENT
INVENTORY MANAGEMENT
MARKETING

اللغات

الانجليزية
متمرّس
الهندية
متوسط