Viola Prasetyadi

• Led competitive performance analysis for the Indonesian market, utilizing specialized marketing software
(Traackr) to calculate and report monthly Share of Views (SOV) and Share of Engagement (SOE) across brand
and competitor accounts.
• Conducted deductive decoding on 80+ top-performing videos (millions of views) to identify trending elements,
developing and socializing actionable, data-driven insights for creators to replicate success in future campaigns
across markets.
• Managed the end-to-end production of the monthly internal newsletter, ensuring consistent brand messaging and
balancing high-level results for senior management with actionable learnings for market execution teams.
• Demonstrated independent stakeholder collaboration and managerial skills by proactively resolving a critical 0%
SOV reporting anomaly during a managers leave, coordinating cross-functionally with the Indonesian marketing
team and social team leader.

• Drove Lead Generation and Conversion by strategically designing engaging short-form edits and trailers, which
were instrumental in increasing the podcasts reach from 2, 000 to 10, 000 subscribers.
• Executed high-quality, professional video content for external brand collaborations (Muzz, Precision Diagnostics),
ensuring consistent brand messaging and seamless stakeholder collaboration.
• Elevated program quality through meticulous audio editing, motion graphics, and visual design (using Canva and
Premiere Pro), directly optimizing the viewers User Experience.

- Functioned as a Direct Response Editor by proactively monitoring real-time global events to rapidly develop and disseminate immediate updates and media statements.
- Collaborated with FoP Malaysia branch to develop and implement a cohesive visual identity that reflects the brand and mission.
- Designed and edited over 70+ high-impact, visually appealing and effective marketing assets (videos, posters) to promote a wide range of initiatives:
Organizational activities and events
Palestine news and updates
Congratulatory (Tahniah) and condolence (Takziah) posters
Posters of Indonesian national holidays
Humanitarian aid programs (food, water, cash assistance, etc.)
Donation campaigns and fundraising efforts
Charity project implementation updates
Media statements and press releases

• Edited 25+ e-learning videos aimed for students with career development and academic success materials.
• Contributed to the development and implementation of SmartPath Indonesias video brand identity, ensuring
consistent messaging across platforms.
• Reduced subtitle creation time by 40% using AI tools
• Supported the creation of marketing materials promoting key programs such as the Beasiswa SmartPath
scholarship and International Bootcamp.

• Operated a camera within a three-camera system
• Oversaw the offline editing process, ensuring synchronization of all camera angles with corresponding audio.
• Performed audio post-production in Adobe Audition, creating custom presets to address various audio issues
(muffled, squeaky, piercing, mumbling), applying noise reduction, and normalizing audio levels.
• Completed online editing in Premiere Pro, incorporating motion graphics, sound effects, background music, logo
animations, and video bumpers created in After Effects.

• Led a team in developing and executing monthly and weekly social media content calendars.
• Developed an annual video content strategy, incorporating flexibility to adapt to emerging trends.
• Created and edited engaging short-form video content for Instagram Reels and TikTok, targeting a
university student audience.

• Consistently delivered one high-quality, hour-long podcast video per week, enriched with motion graphics, sound
effects, and background music.
• Supplemented with numerous short-form social media videos.

• Developed comprehensive visual branding for Siefo, including logo design, thumbnail creation, title optimization,
username selection, and short-form content strategy.
• Successfully grew Siefo YouTube channel to 1000+ subscribers and 200, 000+ views, achieving monetization
within three months of launch.
• Generated over IDR 30 million in revenue through mobile app customization by leveraging YouTube features and
SEO, excluding AdSense earnings.