Vipin Mishra

Key Result Areas:
• Leading a team of 10 members and reporting to the Business Head - Africa & Chief Executive Officer for all components and
executing business activities and other affairs of the business in accordance with the policies, strategies and mandates established by
the Board and management
• Coordinating with the team for monthly, quarterly, and annual sales forecast, product planning, marketing strategy, competition
analysis, support requirement and quarterly bonus targets
• Planning and approving marketing promotions through-out the year in accordance with the approved marketing budget to ensure
good sales and stock liquidity
• Developing, reviewing and reporting on the business development division’s strategy, ensuring the strategic objectives were well
understood and executed by the team
• Impacting organization profitability through effective strategic and tactical management decisions and new business development
• Supporting the overall process of management and corporate decision making to ensure the organization maximizes its short, medium
and long-term profitability and shareholder returns
• Formulating end-to-end sales solutions, streamlining operations, while contributing to long-term growth objectives of the entity
• Steering business operations for the profit center to realize pre-planned sales and revenue targets; formulating profit center budget
for operational/business development activities
• Expanding channel business by sourcing new partners and maintaining efficient business relationships with existing partners to
enhance profitability of business operations
• Restructuring operations and introducing important measures to bring in profitability including establishment of new local offices,
strategic partner alliances for business processes and team re-organization
• Formulating and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through
• Developing relationship with key customer that extended beyond specific sales events and opportunities; managing & negotiating
commercial conditions with all key retailers/distributors
• Administering strategic sales & business planning, forecasting, cost control & budgeting, financial planning, market identification for
product development and vendor relations
• Steering efforts in preparation of MIS, Rolling plan/ enquiry funnel with consultation with sales team and sharing information with
management/principles
• Driving business and ensuring sustained growth, focusing on achieving /surpassing sales targets; expanding business reach and
creating new sales/leads opportunities
• Ensuring optimum usage of acquired/existing software/ERPs to the benefit of the company
• Sustaining a dynamic environment that fosters development opportunities & motivates high performance amongst team members

Significant Highlights:
• Steered efforts in setting up of overall Kenya business as well as establishment of legal identity as a company
• Monitored and followed up on projects through regular meeting & discussions
• Devised and implemented corporate protective coatings and marine strategy
• Achieved over 120% of targeted sales in 2017 by implementing strategies on customer relationship & satisfaction, introduces new
products & businesses
• Attained highest net profits amounting to 60% of the entire division as a department
• Played a key role in transforming business into a highly profitable venture by achieving the ROI of over 60%
• Facilitated the aggressive growth of products in Protective Coating Segment
• Achieved an approx. turnover of US$ 1 million during 2017 with more than 70% Return on Investment for the company

Contract Management
Strategic Business Planning
Revenue and Pipeline Growth
Sales & Marketing
Product/Brand Management