Executive- Architects & Consultants (Projects Sales )
Berger Paints Emirates Ltd
Total years of experience :16 years, 5 Months
Retail Sales-
handled retail operations for two years in Qatar . Covered a market of 25 dealers and 5 non dealers.
Also meeting the people who have direct influences on the buying decisions of a product, like
Architects, Interior Designers, Consultants and Contractors.
Retail Operations
Implementing sales promotion plans, Local selling Plans & new store concepts to generate sales for
achievement of targets;
Coordinating the in-shop selling promotional activities for new releases & special products.
Ensuring the delivery of products meeting the quality, service & proper standards required. Playing a key
role in retail sales of Berger Paints Emirates Decorative Products in Qatar market.
Handling the Sale of the Colour World concept, market expansion by setting up new dealers.
Conducting demand generation programmes like Dealer meets, Painter meets, Contractor meets,
Architect meets and Shop meets.
Managing Collection of Payments.
Launching as well as the sales and marketing of new products to this set of customers.
Sales & Marketing
Implementing sales & marketing with retail operations as well as institutional sales plans in tune with
macro business plans, thereby achieving profitability; managing P&L to required budgets.
Interacting with potential clients for new business development and achievement of targets,
awareness of competition & local market situations.
Handling product promotions through different Advertising & Promotional schemes.
Monitoring the market response and conveying the feedback to Top Management.
Coordinating with the marketing team for the implementation of various Sales promotional activities.
Launching as well as the sales and marketing of new products to this set of customers.
Handling the Sale of the Colour World concept, market expansion by setting up new dealers.
Conducting demand generation programmes like Dealer meets, Painter meets, Contractor meets and
Shop meets.
Managing Collection of Payments
Wood Finishes & Adhesives Division
Handling of Akzo Nobel wood coating and Adhesives division for entire Western India and South India. Is
responsible for Institutional sales and Distributor management for the organization in West and South
India.
Institutional sales
Identifying large OEMs and catering to their need and requirements with our products.
Identifying the need/opportunity for improving or introducing the new products suitable for
Furniture Manufacturer Segment.
Analyses of Top furniture manufacture and providing support and valuable feedbacks to factory
technologist by conducting product tests at the Furniture Manufacturer.
Interacting with various institutions and Corporate to enhance the sale of various range of products.
Analyzing marketing trends and tracking competitor's activities and providing valuable inputs for
product enhancement and fine tuning sales and marketing strategies.
Interacting with Large OEM customers and helping them to increase their day to day operations with day to
day operations.
Distributor Management
Identifying potential and supportive distributors and appointing them.
Conducting demand generating programme's by way of Dealer meets and contractor meets.
Launching as well as the sales and marketing of new products to this set of customers.
Managing collection of payments
Handled Project sales wood finish segments for the entire Kerala region since Jul2010.
Institutional Sales -
Interacting with various institutions and Corporate to enhance the sale of various range of
products.
Identifying the need/opportunity for improving or introducing the new products suitable for
Furniture Manufacturer Segment.
Analyzes of Top furniture manufacture and providing support and valuable feedbacks to factory
technologist by conducting product tests at the Furniture Manufacturer.
Planning in shop selling and product promotions at the counters with the help of Direct sales
representatives. Identifying top Architects and Contractors and conducting regular briefing sessions for
them about our products. Analyzing marketing trends and tracking competitors activities and providing
valuable inputs for product enhancement and fine tuning sales and marketing strategies.
Retail Sales-
handled retail operations for two years in Kottayam, the second biggest market in Cochin Depot both in
value & Volume wise, during which the market grew by 30%. Also billed an astounding volume of 5kl of
Luxury interior emulsion from a base of 150 liter per month, which paved the way for a successful team
initiative on the luxury emulsions, thus creating history in Asian paints.
Retail Operations
Implementing sales promotion plans, Local selling Plans & new store concepts to generate sales for
achievement of targets;
Coordinating the in-store promotional activities for new releases & special products.
Ensuring the delivery of products meeting the quality, service & proper standards required. Playing a key
role in retail sales of Asian Paints Decorative Products in Kottayam Upcountry market.
Handling the Sale of the Colour World concept, market expansion by setting up new dealers.
Conducting demand generation programmes like Dealer meets, Painter meets, Contractor meets,
Architect meets and Shop meets.
Managing Collection of Payments.
Launching as well as the sales and marketing of new products to this set of customers.
Sales & Marketing
Implementing sales & marketing with retail operations as well as institutional sales plans in tune with
macro business plans, thereby achieving profitability; managing P&L to required budgets.
Interacting with potential clients for new business development and achievement of targets,
awareness of competition & local market situations.
Handling product promotions through different Advertising & Promotional schemes.
Monitoring the market response and conveying the feedback to Top Management.
Coordinating with the marketing team for the implementation of various Sales promotional activities.
Playing a key role in retail sales of Asian Paints Decorative Products in Cochin market.
Handling the Sale of the Colour World concept, market expansion by setting up new dealers.
Conducting demand generation programmes like Dealer meets, Painter meets, Contractor meets,
Architect meets and Shop meets.
Managing Collection of Payments.
Launching as well as the sales and marketing of new products to this set of customers.
Conducted Market Research on the viability of Pitching a new product in Coir Industry in Kerala
Research as per Post graduation requirements:
“A Study on Market share of Bharti Airtel with special reference to Quilon district.”
Project Description:
Objective: To study the market position of Airtel in Quilon dist.
Findings: Non-Availability of towers, poor complaint clearance, unaware about Airtel products in
rural areas. Suggestions: Improving the infrastructure facilities, speedy claim settlement,
increased promotional activities in the Rural areas.
Projects Research as per graduation requirements:
“A Study on Effectiveness of Trade Union in Hindustan Latex Limited, Thiruvananthapuram”
Project Description:
Objective: To study the effectiveness of trade
unions in HLL. Findings: Strong labor force,
inefficient trade union leader.
Suggestions: Trade union should be one among the worker, and should be
conversant in labor laws. Organization Study of Kerala Automobiles limited.
Project Description:
Objective: Organization study of Kerala Automobiles Ltd,
Findings: Poor R&D wing, Political interference.
Suggestions: Seek help from external expertise for R&D wing, new promotional programmers(take part in
Auto expo's).
Analysis and planning for sales professionals.
Product Training Programme
.
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