Marketing Manager
Apparel Group
مجموع سنوات الخبرة :13 years, 1 أشهر
o Spear heading all marketing activities for brands within the Footwear & Apparel Category such as Skechers, Crocs, Athlete’s Co, Hush Puppies, Havaianas, Designer Shoe Warehouse and Aeropostale
o Franchise Brands management with the knowledge of cultural sensitivities, local marketing regulations and key marketing in the following territories - UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman
o Develop and Execute effective performance-based marketing strategies for seasonal launches, annual sales, festive periods, etc. Execute brand and store launch events within the UAE
o Handling brand / campaign marketing budgets vs the sales targets
o Diligently planned & executed the Back-to-school campaigns for Skechers & Athlete’s Co. Overachieving the sales target across GCC, keeping the marketing budget to a minimal 3% of sales projected, with a growth in revenue by 12-15%
o Digital dominance for the given brands in order to maximize reach, generate leads and assist with potential conversions o Brief agencies and other external suppliers (DED, DTCM, suppliers) on every marketing related requirement and negotiate price points
o Work closely with brand managers to assist with market study and monitor sales, to strategize marketing activities to boost the same
o Responsible for managing and developing a team of 2 executives, working on media & day-to-day operations, for the brands under our portfolio o Analyzing regional insights regarding local trends, market dynamics, and future product requirements, to shape and define the strategy across markets o Strategizing launch plans, planning and executing ROI based digital marketing campaigns to facilitate conversions o In-depth involvement in the digital campaigns, across all regions, to ensure brand re-call, drive to store/E-commerce campaigns and lead generation o Worked with platforms like Magento & Jira to streamline E-commerce functionality
o Analyzing data from Google Analytics to track the sales, conversions, traffic, bounce & sessions rate, etc. to improve the performance on a marketing & product/inventory level
o Running social, digital & assisting programmatic media campaigns for our Ecommerce platforms o Planning and executing CSR led campaigns / activations within GCC. Skechers Box activation executed in KSA & Qatar, with over 5, 000 pairs of shoes donated to the children in need across the regions
Recently promoted to an Account Manager in September 2016
Handling key accounts in various sectors such as Fashion, Retail, Automotive, FMCG, IT and Lifestyle
Few clients being handled include Apparel Group (63 brands), Al Foah, Tiger Balm, Gulf Oil, Fabyland
and more
Responsible for building the brand into a food destination and new products launched for Tim Hortons,
over the past one year
Responsible for the credibility building and launch of an automotive brand - HAVAL. Brand falls
under the Swaidan Al Naboodah Group
Responsible for all day-to-day operations for the clients & strategic/tactical campaigns with all brands
Ensuring proper and concise Knowledge Transfer (KT) by briefing the Graphics Team about the client
requirements
Provided marketing strategy related recommendations to increase the client’s market share and reach
Taking care of the LPO/invoicing being provided by the clients
Responsible for the monthly billings for each client, along with the Vice President. Managing the P&L for
my set of accounts
Been actively involved in New Business Development with the Vice President & Chief Operating Officer
Actively involved in the Media requirements & new Media pitches for various clients such as Apparel
Group, Tiger Balm, Gulf News and Trav Tips
Keen interest in the active Social Media accounts & new pitches, alongside the Digital Team
Handling key accounts in various sectors such as Fashion, Retail, Automotive, FMCG, IT and Lifestyle
Few clients being handled include Apparel Group, Paris Gallery, Sharaf DG, Al Foah, Tiger Balm, Gulf
Oil, Emami, Homes R Us, Dubai Shopping Malls Group, Epson and more
Page 2 of 3
Working with the Client Servicing Director/Group Account Head in new Business pitches
Responsible for an entire 360 degree launch for the new blend of Coffee from Tim Hortons - Dark Roast Coffee
Responsible for building the brand into a food destination and new products launched for Tim Hortons, over the past one year
Responsible for the credibility building and launch of an automotive brand - HAVAL. Brand falls under the Swaidan Al Naboodah Group
Responsible for an entire 360 degree launch for a new product in the UAE market - 2B (Functional Fruit Drink)
Responsible for all day-to-day operations for the clients mentioned above
Ensuring proper and concise Knowledge Transfer (KT) by briefing the Graphics Team about the client requirements
Provided marketing strategy related recommendations to increase the client’s market share and reach
Taking care of the LPO/invoicing being provided by the clients
Responsible for the monthly billings for each client, along with the Group Account Head
Accumulation and analysing the Market Information provided to the organisation
Handling 2 key accounts
Responsible to ensure that all artworks and layouts meet client deadlines/due dates.
Ensuring proper and concise Knowledge Transfer (KT) by briefing the Graphics Team about the client requirements
Provided marketing strategy related recommendations to increase the client’s market share and reach
Taking care of the LPO/invoicing being provided by the clients
Handling the account for a leading smart phone company.
To ensure all the artworks and layouts meet the due dates requested by the client.
Brief the graphics team to knowledge them about the requirements made by the client.
Innovative ideation to ensure more business to the clients.
Consumer experience on touch points.
Market Intelligence.
Identifying Branding Opportunities.
Report generation.
Rapport building with executives on all levels - retailers.
Lead Generation and follow up with prospective clients.
Preparing marketing reports.
GITEX-2011 sales promotion at Shoppers with HP Computers and achieved highest targets for 8 consecutive days
Sales Promotion at Dubai Festival City during 2011 for HP Computers
Telesales assignment for Dubai Healthcare Authority with Cupola Teleservices, Dubai
GITEX-2007 sales promotion at Shoppers with Source-IT Australia
GITEX-2006 sales promotion with Jumbo Electronics at Karama Showroom. (Got high commission for sale of notebook computers)
Sales Promotion at Ghurair City during summer 2006 for Rashid Pediatric Centre
2.8 CGPA. Been playing cricket at school and college levels for many years. Have played football as well for school and college level, participated in dance and other extra curricular activities.