Viraj Ishara

Managed dealer branding initiatives, including design, production,
and installation ofdealer boards, ensuring alignment with Bosch
global brand guidelines.
Handled vendor management, including briefing, coordination,
quality checks, and timely delivery of branding and merchandising
materials.
Supported marketing campaigns from concept development to
execution across both offline and digital channels.
Executed digital marketing activities, including social media
content planning and campaign support to enhance brand
visibility.
Managed merchandising for dealer networks, ensuring proper
distribution and brand consistency across touchpoints.
Collaborated with cross-functional teams to ensure smooth rollout
of branding and campaign activities.

Supported trade marketing campaigns by coordinating and
executing promotional activities to drive brand visibility and sales.
Managed the distribution and placement of Point-of-Sale (POS)
materials to ensure brand consistency and optimal impact.
Assisted in Customer Relationship Management (CRM) by
maintaining positive relationships with distributors and retailers.
Developed trade presentations to effectively communicate
marketing strategies and performance insights to stakeholders.

Handled a high volume ofcash and credit transactions,
maintaining a 95% accuracy rate in cash handling