Sr. Manager Marketing
Global Talent Track Pvt. Ltd
Total years of experience :10 years, 7 Months
• Heading the Sales & Marketing initiatives for GTT’s - Google Apps for Education vertical across India
• Implemented & Deployed Google Apps in 816 Colleges across India
• Strategically planned and conducted launch campaigns/events in more than 75 colleges across India for promoting usage of Google Apps
• Created a marketing strategy for building awareness using conventional as well as digital marketing channels. Collateral consists of Email Announcements, Brochures, Flyers, Banners, Posters, Presentations, Articles, Program details, Case studies, White Papers, Education Documents, etc
• Used various marketing tools to track & measure campaign success such as Mail Chimp, Google Analytics, Google +, Hubspot Signals and Google Apps Dashboard.
• Interview and appoint Google Guides & Mentors in colleges to facilitate structured implementation and deployment
• Provide custom Google Apps solutions to colleges for creating online Forms, Surveys, Sites, Attendance Management System and Various collaboration channels
• Optimize, Analyze and Monitor marketing and sales progress using a structured reporting process
MAJOR ACHIEVEMENTS
• Successfully completed implementation and deployment of Google Apps for 4 well recognized universities (Gujarat Technological University, University of Calicut, Hemchandracharya North Gujarat University & Tamil Nadu Open University)
• Provided more than 450 trainings in 2014 to faculty members and students virtually using Google Hangout
• Conducted Go Live events in over 87 colleges across India in 2014
• Exponentially Increased Google Apps users from 4500 to 33635 from January to July 2014 using various marketing channels such as Email Marketing, Webinars, Events, Training Programs, etc
RESPONSIBILITIES:
• Responsible for Planning, Identifying and Implementing strategies to build Market Share, growth for various ITCube services as well as for its Clients across USA, Canada & UK
• Developed and managed strategies for a $1.2 million KPO division
• Built strong client relations and increased revenue by $300, 000 over a period of 2 years
• Manage marketing activities including value proposition and messaging development, demand generation activities, content development, and industry specific marketing communications to internal and external stakeholders.
• Create customer oriented marketing material to support the sales and business development team. Collateral consists of Company Website, Brochures, Presentations, Mailers (Email Marketing & Newsletters), Case Studies to reflect brand and product/service specific messaging
• Developed a highly effective content distribution and engagement platform which diversified our brand messaging channels, increased quality web visits and conversions
• Coordinate & plan strategic SEO activities, landing page optimization and CTA’s for website traffic
• Directly managed all web marketing efforts and significantly increased quality lead conversions from all sources, including: organic search, paid search, social media marketing
• Used social media tools such as LinkedIn, Facebook, Twitter, Zoom Info, Hoovers, Google +, etc to create brand awareness and position the company as experts in Marketing Services and Lead generation
• Responsible for Google AdWords Pay Per Click ad copy creation, keyword research, keyword traffic estimates and analytics analysis
• Experience with analysis and optimization across marketing channels such as Digital Marketing (SEO/SEM, Display, Social Media), Direct Marketing (Email, Newsletters), Online properties (Website), CRM (e.g. Zoho, Insightly), and marketing automation tools (e.g. Hootsuite, Hubspot, Marketo)
• Established a formidable online marketing team, each member contributed directly to the sales funnel
MAJOR ACHIEVEMENTS
• Created an integrated strategy using Google AdWords, Craigslist, Rent.com and other online property listing/marketing sites we generated between 50% - 75% additional leads for multiple properties in our portfolio. This resulted in occupancy increasing to above 90% within 3-6 months of using our demand generation platform.
• Based on client requirements we built a lead generation strategy that involved setting appointments, increasing website traffic using SEO, PPC & Email Marketing techniques. All these activities combined resulted in generating 45 sales qualified leads per month, with an estimated sales value of $30, 000.
• Successfully managed operations of a sales acceleration & inside sales automation team consisting of 76 employees, delivering a minimum of 10, 000 sales conversation leads each month.
• Designed an email marketing campaign for sending Personalized & Mass mails to prospective customers across USA, Canada, Mexico & APAC region. Campaign open rate was 48% for personalized emails and 23% for bulk emails. Resulting to monthly inquiries of 5% (120 inquiries personalized emails) and 3% (50 inquiries from bulk emails).
Care Principium
August 2004 - April 2005: Sr. CSR (Customer Service Representative)
✓ Worked as a Sr. CSR on a UK telecommunication process called Home call which was an outbound sales campaign
✓ US based outbound process include WebXcites & DMG mortgage
✓ Daily activities apart from taking regular calls included: -
✓ Taking Escalated calls
✓ Verification of sales
E3R Info systems Pvt. Ltd
September 2003 - April 2004: TSR (Tele Sales Representative)
✓ Worked on various American outbound campaigns like CR Bancorp, AT&T Wireless
✓ Also worked on an Australian campaign Intelecom
✓ Daily activities included making outbound calls and cracking sales over the phone
International Certification This course is accredited by Further Education and Training Awards Council (FETAC) of Ireland. It is also certified by the Scottish Qualifications Authority under the European Qualifications Framework. The certificate awarded to you upon completion by NIIT and DMI attracts 15 credits at level 5 on the UK National Framework of Qualifications and 24 credits at level 8 on the Scottish Credit and Qualification Framework, meaning that it is a recognizable, transferable international qualification in over 25 countries including UK, EU, USA, South Africa and the Middle East. MODULES a) Introduction to Digital Marketing b) Search Engine Optimization c) Pay per Click or Search Engine Marketing d) Email Marketing e) Social Media Marketing f) Digital Display Marketing g) Mobile Marketing h) Website Analytics i) Planning Integrated Digital Marketing Campaigns
Worked on multiple projects during my tenure with ITCube which were focused towards - * Process Improvement * Defining Quality parameters & framework * Feedback management system * Data Analysis * Customer Focused / Client Satisfaction