Marketing, Brand & Project Manager
NOVO HEALTHCARE
Total years of experience :16 years, 4 Months
Duties and Responsibilities as Marketing & Brand Manager:
• Created and developed the NOVO Brand and executed the guidelines in all the business aspects.
• Maintaining a Brand integrity across all company marketing initiatives and communications.
• Managing the department on handing all assets of the company along with a team including the Clinics, Pharmacies, Diagnostics, Pharma Division, CME department.
• Preparing yearly marketing budget and overseeing the implementation.
• Creating marketing yearly, quarterly and monthly activities including Digital Marketing - SEO, SEM, Google ad words, YouTube advertising, Gmail Marketing, Display ads and Direct marketing - Print media, Radio ads, Outdoor ads, Community and Internal events.
• Planning and executing all web, social media, digital marketing, email campaigns.
• Planning and optimizing digital marketing campaigns, including web, SEO, email, social media and display advertising with focus on conversion and lead generation.
• Measuring and reporting on the performance of all digital marketing campaigns, analyzing data to provide optimized digital strategy and identifying opportunities across all channels.
• Conducting a case studies and market research on competitors offers, services campaigns etc.
• Monitoring the usability, design, content and conversion of the company marketing materials.
• Dealing and maintaining a strong relationship with external PR agencies.
• PR support (Newspaper & Articles, radio interviews, online stories, TV interviews)
• Managing the company websites and Social media networks.
• Evaluating marketing materials and contents before it goes for production.
• Creating a marketing plan for a Launch and inauguration of new clinics & Pharmacies (pre-launch and post launch plans)
• Managing of CME conferences, Sponsorship events and Annual corporate events.
• Prepared an online registration software for CME Conference
• Participating in Arab Health, Med lab and other healthcare exhibitions.
• Managing corporate ties ups and maintaining a relationship with all the corporate companies.
• Managing the Ministry of Health or any related Gov’t authorities’ approval on every marketing campaign.
Duties and Responsibilities as Assistant Marketing Manager:
• Developing the marketing strategies for the company.
• Taking care branding, advertising, company events and promotional collateral.
• Co-ordinating marketing campaigns with sales team.
• Managing monthly, quarterly and yearly marketing activity budgets.
• Looking after the trade mark registration of the companies.
• Planning and implementing promotional campaigns for the companies.
• Managing company website and social media activities.
• Looking after the lead generation campaigns and measuring the results.
• Looking after the brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Monitoring and reporting on effectiveness of marketing communications.
• Working closely with the suppliers, advertising agencies and assisting with new product launches.
• Preparing weekly, monthly and yearly marketing expenditure reports of all assets for analysis
and review.
• Keeping a track of all Marketing Expenditure.
• Supporting the Marketing Manager in other back-office jobs and activities.
• Created and developed the Amber Clinics brand and executed the guidelines in all the divisions
• Working in coordination with the Marketing Head & Marketing Manager on advertising & marketing events. (ATL & BTL)
• Maintaining complete client database.
• Getting the approvals from Ministry of Health, Municipality and DED for the marketing advertisements.
• Monitor production of marketing materials
• Implement online marketing campaigns
• Executing direct marketing campaigns
• Oversee distribution of marketing materials
• Preparing marketing expense reports monthly and yearly wise.
• Preparing a report on customer feedback
• Preparing the annual marketing budget and updating it on weekly basis.
• Managing the health camp, external and internal events.
• Negotiating with the vendors for printing and other requirements
• Maintaining promotional materials inventory
• Maintaining and updating the entire corporates company websites www.gulf-healthcare.com www.medsol- diagnostics.com, www.occuaptional-healthcare.com, www.amber-clinics.com
• Designing the social media pages and running weekly promotions and campaigns on Facebook, Instagram, Twitter and LinkedIn.
• Preparing the marketing budgets and planning the marketing activities
• Internet marketing, Social media, Constant contact emailing marketing
• Updating company website.
• Designing and Printing marketing collaterals
• Creating an employee welfare activity and marketing the event within the group.
• Creating monthly reports and breakdown summary, preparing roster for the staff and managing the staff.
DIGITAL MARKETING COURSE
: