Marketing Associate
RT2D Enterprise
Total des années d'expérience :18 years, 11 Mois
Leading Solitaire Diamond brand in the country
Increase brand awareness, relevant differentiation, value, accessibility and emotional connection
•Develop marketing communication plan and monitor brand progress suggesting corrective measures to achieve brand vision.
•Develop brand strategy to build and maintain brand identity and accordingly plan brand campaigns. Plan, implement and manage annual budgets to attain desired goals.
•Liaison with Channel partners to maximise the brand reach and achieve sales target through various BTL activities
•Create brand messages, campaigns and promotions through creative agency to build trust and awareness
•Execute ATL and BTL activities including media planning for various vehicles, PR activities, effective implementation of awareness programs and managing trade and consumer exhibitions.
•Create and manage Divine Lounge concept to provide a first of its kind retail experience in Partner Jewellers Showroom
•Provide training to educate sales staff of channel partners
•Develop brand packaging, marketing collateral and In-store display for effective brand recognition
•Manage online media including SNS, Google, Brand website and online ecommerce stores.
•Source, negotiate & appoint print, outdoor and electronic media vehicles
•Brainstorming new ideas with Sales team to create new promotions.
•Launch new designer collections based on trends and occasions
Identify and analyse business potential, market the concept of animatics and motion graphics to ad agencies, production houses and corporates.
•Plan, implement and manage annual budgets to attain desired goals.
•Liaison with the brand agency and product teams to execute various brand related communication tasks
•Provide copy for commercials, websites and other online media.
•Work in close co-ordination with design teams for effective and timely delivery of products
•Provide creative inputs in terms of enhancing the appeal of the product in line with agency brief or brand communication goal.
•Identify and enlist third party contractors for implementation of marketing activities by efficient management of Supplier Network
•Handle Market research activities and provide innovative approach to connect with target audience
Implemented Communication & Brand Strategy and planned annual marketing budgets as per vision and mission of brand
•Monitored effective execution of strategy and if required revised according to needs
•Handled appropriate media selection as per communication needs as well as advertised new product launch campaigns. Coordinated with ad agencies, printers, production house, event managers, media agencies, website developer, packaging suppliers and brand ambassador
•Collated information on product performance, market presence and brand position vis-à-vis competition through Market Research
•Planned and managed events on all India level including exhibitions and shows
•Monitored execution of marketing promotions and collaterals at retail level (BTL activities)
•Organized Presentations to Channel partners through seminars or cluster marketing programs
•Prepared write-ups for PR activities, managed website content
•Closely coordinated with Procurement, Legal and Finance departments in procurement of marketing materials, making of legal contracts and payments to suppliers and with Sales Personnel for achieving sales targets
•Co-branding opportunities or tie-ups with brands of repute for enhancing visibility and sales.
•Sourced and Managed Company owned EBOs. Provided appealing and cost effective ideas for visual merchandising at strategically located retail outlets
Discuss client requirements and product background with client and agency head, brainstorming ideas and concepts
•Worked with close-knit partnership with the design department to generate workable ideas and concepts
•Worked on different campaigns at once under tight deadlines
•Written copy for radio spots, TV commercials and print campaigns
•Supervise the execution of campaigns through the production stage to completion
•Monitored trends, industry analysis, communication and marketing strategies
Major clients handled included Mahindra Auto (HR), J.L.Morisons, Plethico Pharma
Remuneration: Last Drawn : Rs. 7.8Lp.a Expected: Rs. 10.0L p.a
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