Market Development Lead
XT.com
Total years of experience :13 years, 11 Months
Lead and manage marketing and business development. Drive globalsuccessful launch of multiple pilot projects, whilst remaining responsible forthe marketing strategy. Facilitate and manage relationships with stakeholders, international partnerships, and investor communities. Manage all social mediaplatforms and organize international events to increase ROI and audienceengagement.
Develop SEO strategy for company to increase brand awareness and gainorganic traffic. Conduct in-depth marketing research collecting data, analyzedata and give exceptional presentations. Competitors strategies analysis, metatags development, new Website Structure presentation. On-page and off-pageoptimization.
Creation and development of IT products: SWOT analysis, CustDev, CJM, hypothesis, A/B tests, MVP, product launch, postproduction analysis. Setting offunctional tasks for development.
Supplied goods matrix development, consumers’ research, market research;marketing strategy, advertising activities analysis, budgeting, participation inexhibitions.