Senior Marketing Officer
Bank of Khartoum
Total des années d'expérience :10 years, 6 Mois
• Ensure that key messages align with vital business strategies, Build and manage BOK's social media profile and presence
• Mointor all media activities (preparing plan, budget, Events & sponsorships)
• Develop and implement all targeted content for various media platforms
• Manage marketing media budget, CSR activities, data analysis and evaluation reports.
• Research, write, proofread and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans.
• Direct strategy and overall planning for media department, including evaluative criteria.
• Liaise with internal Marketing units to ensure the smooth operation of launches, campaigns, implementation etc
• Conducting market research
• Overseeing market data analysis and evaluation
• Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions
• Developing schedules and maintaining deadlines
• Ensure the CSR program is aligned with and supports the advancement of BOK culture.
• Evaluate CSR initiatives against industry standards; analyze results and develop action plans to ensure BOK has a best in class CSR program.
• Develop, analyze and evaluate the impact, resource requirements and cost/benefit of new programs. Propose new programs and initiatives to key business leaders
• Establishing the right image of the hotel in the market and maintaining relationship with tour operators.
• Good understandings of relevant market segments and develop strategies to target them in order to meet budgeted revenue and profit.
• Prepares hotel’s Annual Marketing plan.
• Supporting the sales team with all available marketing materials, & coordinating with the other departments as necessary.
• Prepares departmental budget that correctly reflects the hotel’s Business plan.
• Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
• Identifies and maintains constant communications with the hotel’s key accounts
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Measure and assess customer and employee satisfaction.
• Forecast and track marketing and sales trends, analyzing collected data.
• Seek and provide information to help companies determine their position in the marketplace.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured.
• Follow up with the various suppliers to ensure work is completed i.e. various marketing material and literature, branding of company assets (fridges, vehicles etc) and POS material & business cards.
• Act as the main point of contact for all media suppliers, design and advertising agencies.
• Liaise with external organizations to ensure the promotion and enhancement of the company image through PR events and team/event sponsorship.
• Establish and maintain a centralized archive of presentations, marketing materials and communications that is accessible to various functional groups internally.
• Maintain and update weekly record of all pitch and proposal team activity.
• Create and assemble marketing materials for Sales Representatives and Marketing Manager.
• Liaise with internal departments to ensure the smooth operation of product launches, implementation of sales promotions etc
• Discuss promotions, campaigns, branding, uniforms, signage, etc with the central marketing unit.
• Show initiative and formulate ideas which will help raise the profile Premier products and the Premier brands, improve the company’s in store presence and periodically review the appearance of assets (trucks, fridges) highlighting the needs at the time.
• Verify packaging label designs (including ingredients, nutrition information, storage advice, etc)
• with internal departments and to forward the final versions to central marketing unit for approval.
• Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.
• Writing advertising briefs to agencies pertaining to innovations handled
Excellent
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