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Wael Abou Matar, Owner

Wael Abou Matar

Owner·Holovision

Lebanon

Bachelor's degree, Computer Science

Work experience

Total years of experience: 22 years, 6 months

Owner

September 2020 - Present

Holovision

Beirut, Lebanon

September 2020 - Present

Family-owned visual technology business specializing in lenticular printing, display holograms, 3D visual products,
AI-powered image enhancement, image generation, and video applications.
• Led business development, client acquisition, supplier management, and project execution.
• Integrated AI technologies into creative and visual production workflows.
• Delivered custom visualization solutions for marketing, events, retail, and corporate clients.
• Managed all operational, financial, and strategic activities of the company.

Company industry:
Printing
Job role:
Information Technology

Owner & Managing Director

January 2020 - June 2026

Holovision

Beirut, Lebanon

January 2020 - June 2026

Family-owned visual technology business specializing in lenticular printing, display holograms, 3D visual products,
AI-powered image enhancement, image generation, and video applications.
• Led business development, client acquisition, supplier management, and project execution.
• Integrated AI technologies into creative and visual production workflows.
• Delivered custom visualization solutions for marketing, events, retail, and corporate clients.
• Managed all operational, financial, and strategic activities of the company.

Company industry:
Manufacturing

Group Administrative Manager (HR - Quality - Legal - Franchises)

April 2012 - April 2020

MALCO Group (Pain d'Or & Fantasia)

Beirut, Lebanon

April 2012 - April 2020

• Led HR, Legal, Franchise Development, and Administration functions for a group of approximately 1, 300
employees.
• Restructured HR operations and implemented modern performance management systems.
• Established corporate training center, employee orientation programs, and development frameworks.
• Led ISO 22000 initiatives and food safety excellence programs.
• Developed franchise operations, auditing systems, policies, procedures, and operational manuals.
• Automated compliance reporting and strengthened workforce planning and recruitment processes.

Company industry:
FMCG
Job role:
Administration

Administration Manager – HR, Quality, Legal & Franchise Development

January 2012 - January 2020

Pain d’Or /

Beirut, Lebanon

January 2012 - January 2020

• Led HR, Legal, Franchise Development, and Administration functions for a group of approximately 1, 300
employees.
• Restructured HR operations and implemented modern performance management systems.
• Established corporate training center, employee orientation programs, and development frameworks.
• Led ISO 22000 initiatives and food safety excellence programs.
• Developed franchise operations, auditing systems, policies, procedures, and operational manuals.
• Automated compliance reporting and strengthened workforce planning and recruitment processes.

Company industry:
FMCG

Head of Performance Improvement Division – HR, Quality & IT

August 2004 - March 2012

Tanmia Agricultural Development Company

Beirut, Lebanon

August 2004 - March 2012

• Established HR function and performance improvement division.
• Led Oracle ERP implementation across eight core business modules.
• Directed ISO 9001 and ISO 22000 certification projects.
• Managed business process reengineering initiatives with Ernst & Young.
• Implemented KPI frameworks, internal communication systems, and operational excellence programs.
• Coordinated World Class Manufacturing (WCM) initiatives and warehouse management projects.

Company industry:
FMCG
Job role:
Management

Head of Performance Improvement Division – HR, Quality & IT

January 2004 - January 2012

Tanmia Agricultural Development Co.

Beirut, Lebanon

January 2004 - January 2012

• Established HR function and performance improvement division.
• Led Oracle ERP implementation across eight core business modules.
• Directed ISO 9001 and ISO 22000 certification projects.
• Managed business process reengineering initiatives with Ernst & Young.
• Implemented KPI frameworks, internal communication systems, and operational excellence programs.
• Coordinated World Class Manufacturing (WCM) initiatives and warehouse management projects.

Company industry:
FMCG

Education

Lebanese American University (LAU)

September 2000

September 2000

Bachelor's degree, Computer Science

Lebanon

Lebanese American University (LAU)

January 1999

January 1999

Bachelor's degree, Computer Science

Lebanon

Skills

Food Safety
Expert
Food Safety
Expert
Training Manuals
Expert
Training Manuals
Expert
Training Systems
Expert
Training Systems
Expert
Franchise Consulting
Expert
Franchise Consulting
Expert
Project Management
Expert
Project Management
Expert
Coaching & Training
Expert
Coaching & Training
Expert
Change Management
Expert
Change Management
Expert
Financial Analysis
Intermediate
Financial Analysis
Intermediate
Oral & Written Communication
Expert
Oral & Written Communication
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
HUMAN RESOURCE STRATEGY
Intermediate
HUMAN RESOURCE STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
PERFORMANCE IMPROVEMENT
Intermediate
PERFORMANCE IMPROVEMENT
Intermediate
QUALITY MANAGEMENT SYSTEMS
Intermediate
QUALITY MANAGEMENT SYSTEMS
Intermediate
Food Safety
Expert
Food Safety
Expert
Training Manuals
Expert
Training Manuals
Expert
Training Systems
Expert
Training Systems
Expert
Franchise Consulting
Expert
Franchise Consulting
Expert
Project Management
Expert
Project Management
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Visual Performance Management
5S
TPM
Process Mapping & Analysis
Microsoft Certified Professional
Oracle Professional Training
Train the Trainer
Balanced Scorecard • Corporate Strategy
ISO 9001 Lead Auditor
Balanced Scorecard
ICTN (www.ictn.com)
Mar 2009 - Mar 2009
Objectives, Goals, Strategies & Measures
Majara Group (www.majaragroup.com)
Jul 2010 - Jul 2010
Microsoft Certified Systems Engineer
Lebanese Ameican University
Jun 2002 - Sep 2002
Transition to ISO 22000 – The Documentation Process
SGS (www.sgs.com)
Sep 2008 - Sep 2008
Competencies
Majara Group (www.majaragroup.com)
Jul 2010 - Jul 2010
Corporate Structure & Business Processes
Ernest & Young (www.ey.com/EM/en/About-us/Egypt)
Feb 2009 - Feb 2009
ORACLE certified Professional
New Horizons (www.newhorizons.com.lb)
Sep 2006 - Jun 2007
Visual Performance Management
CCI (www.cci-growthcon.com)
Nov 2010 - Nov 2010
Values Determination & Translating Values into Behaviors
SKOPOS (www.skopos.com)
Oct 2010 - Oct 2010
Teamwork & Team building
CCI (www.cci-growthcon.com)
May 2010 - May 2010
Process Mapping and Analysis
UMB-QMI (www.umbqmi.com)
Jul 2005 - Jul 2005
Total Productive Management
CCI (www.cci-growthcon.com)
Oct 2010 - Oct 2010
Train the Trainer
CCI (www.cci-growthcon.com)
Apr 2010 - Apr 2010
ISO 9001:2000 – Fundamentals
UMB-QMI (www.umbqmi.com)
Jun 2006 - Jun 2006
ISO 9001:2000 QMS Lead Auditor Training Course
UMB-QMI (www.umbqmi.com)
Jun 2008 - Jun 2008
5S
CCI (www.cci-growthcon.com)
Aug 2010 - Aug 2010