Wael B

Building bank strategy and leading the bank digital transformation journey from a traditional bank operation and service model to fully digitalized and automated bank model by leveraging latest emerging technologies to become customers’ no. 1 choice bank.

Main duties and responsibilities:

• Building and shaping new bank digital strategy
• Structuring a complete new digital transformation center for the bank
• Lead the bank culture and mindsets to a digital culture
• Lead the process digitalization and automation journey
• Adopting & leveraging best suitable and latest emerging technologies (Artificial Intelligent, Advanced - Analytic Systems, IoT, Big data, Blockchain, Robotics…etc.)
• Inspiring and supporting initiatives and ideas
• Optimizing efficiency and customer experience

Manage the company group deferent business lines with a paid capital of SAR 1 Million. Today this group revenues/sales has reached over SAR 33 Million with a yearly growth of 12-15 %. My responsibilities started

Group specialized in five business lines:
- Trading
- AudioVisual and Control system integration
- Home entertainment solutions
- Advertisement
- Contracting

Main duties and responsibilities:

General / Administrative roles:

• Full knowledge and experience in establishing, constructing and managing new businesses.
• Full knowledge of all related document requirements, rules and regulations by relevant government departments.
• Establish primary goals/plans and take charge through implementation these goals/plans.
• Identify and implement top action that could measurably increase short term revenues.
• Prioritize top action items for the whole group and make sure to be implemented.
• Review all leases for cost cutting and how to improve opportunities.
• Create / update short and long business plans.
• Analyze in-place systems, procedures and evaluated.
• Implement latest automation software and programs to facilitate and escalate the daily administration work flow and reduce physical human resources.


Financial roles:

• Quarterly review our internal financial statements, itemized payroll, payables and receivables list.
• Evaluate obvious, and not so obvious, problems and strengths revealed by the financial statements.
• Do realistic cash forecast for the next 90 and 180 day periods.
• Evaluate asset utilization in the short term.
• Report to partners the objective status, evaluation, recommended modifications to the short-term plans and justify any capital increase or internal finance is required.
• Involved in all discussions with group account auditors for our yearly financial statements


Human resources roles:

• Evaluate organizational structure and effectiveness and reorganize if any salary adjustments are necessary.
• Identify best and worst employees in the company to plan replacing the worst and ensuring the best are motivated enough to stay.
• Review all bonus, deferred compensation and retirement plans.

Liabilities / Risks management:

• Deal with and solve the largest crises "if any".
• Review our financial credits with the banks.
• Review our debtors list on weekly basis to ensure no technical or major default happens.
• Determine which critical suppliers have suspended support due to lack of payment, or other problems.

Product lines / Marketing / Sales / Distribution roles:

• Signed partnership agreements with biggest electronic brand manufacturers in the world such as (Extron, Crestron, JVC-Kenwood, Epson, Screeninnovations, BIAMP, Christie, Da-lite, Optoma…etc).
• Register the company as an approved vendor in major Saudi government and semi-government organizations such as (Relevant ministries, ARAMCO, SABIC, King Faisal Specialized Hospital, SASO …etc)
• Analyze product delivery schedules and takes steps to improve meeting commitment dates.
• Evaluate product development timetables, budget forecasts and quality of project management systems, procedures and controls.
• Evaluate sales forecasts and trend lines for improvement opportunities in all areas, so as to generate more cash in the short-term.
• Identify best customers and most unhappy customers, as well as the company's reputation in the market.
• Evaluate pricing models for each product line and adjust accordingly.
• Establish / update / expand web visitors.
• Evaluate sales force, sales-related incentives, sales targets and sales personnel training.
• Evaluate and optimize short-term inventory.
• Evaluate customer / technical support, warranties, guarantees and after-sales service.

With the responsibility to re-structure, re-organize and developed all group of companies and transform the business operation from a traditional family owned corporation to a well-structured organization by adapting and implementing all high-level standards, policies and procedures to assure that all operations are done properly. The other challenge is to separate management from owner-ship and implement Governance with the goal of transferring the group to a close joint stock company and have it ready for listing in Saudi Stock Market at the right time.

Main duties and responsibilities:

1. Strategic Planning:
Framing companies and complete group vision, mission and strategic long-term goals
Identifying and implementation plans for KPI’s
Including initiatives and programs.

2. Formatting group legal structure

3. Building group organizational Structure

4. Preparing all policies, procedures and manuals:
Financial Policies and Procedures
Procurement and Contracting Policies and Procedures
Warehouses Policies and Procedures
Maintenance and Operations Policies and Procedures
Administrative Services Policies and Procedures
Investment Policies and Procedures
Work flow procedures
Public Relations Policies and Procedures
Reporting system
Authority matrix

5. Human Resources Systems:
Job Description Manual
Competencies Dictionary
Job Classification and Evaluation
Salary Scale and Benefits
Employees Placement
Career Path Planning
Training Needs Assessment

• Manage a team of juniors and assistance.
• Manage and serve my client portfolio.
• Help in planning and budgeting for the private banking division targets and sales.
• Monitoring daily client's deposits, overdrafts, loans, credit cards and all other products reports.
• Weekly updating my clients with their portfolios and investments.
• Conduct continues and regular visits to my clients.
• Offer private banking and wealth management services to my clients such as: premium bank services, selling mutual funds, offering local and international stocks trading, structured products, asset allocation, bonds and derivatives….etc.
• Arrange meetings with potential high net worth clients to sell our services.
• Achieve sales targets in terms of numbers and net profits.
• Keep updated on the financial markets.
• Assuring to comply with all internal and SAMA regulations.

• Managing all the branch team.
• Planning and budgeting every year sales.
• Following up day by day to assure over achieving our planed budget.
• Monitoring day by day customer services.
• Monitoring day by day deposits, overdrafts, loans, credit cards and all other products reports.
• Conduct continues and regular visits to high net worth clients.
• Conduct visits to new and potential clients.
• Sell bank products to existing VIP clients.
• Participate in increasing deposits and loans for the branch.
• Assuring to comply with all internal and SAMA regulations.
• Solving all clients’ problems.
• Assure that all staff provides best quality of services to client.

• Prepare marketing and sales plans to the branch manager.
• Provide customer services to clients.
• Monitoring all sales reports.
• Plan and arrange visits to new potential clients.
• Sell all bank products to clients.
• Participate in increasing deposits and loans for the branch.