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وائل ابراهيم, Marketing Manager

وائل ابراهيم

Marketing Manager·Engineering Company For Technological Industries

مصر

بكالوريوس, Marketing & International business

الخبرة العملية

مجموع سنوات الخبرة: 24 سنوات, 2 أشهر

Marketing Manager

مارس 2013 - حتى الآن

Engineering Company For Technological Industries

القاهرة، مصر

مارس 2013 - حتى الآن

- Developing product, brand strategy & marketing plan
- Setting commission scheme for sales reps both commercial and corporate
- Brand name & brand compelling truth development based on local qualitative research &, GCC market observation & analysis. In Addition to managing communication & briefing with advertising & media agencies.
- Managing communication and briefing with e-marketing/IT agencies regarding e-marketing activities & website development.
- Facilitating procurement transactions with suppliers in Egypt & Asia
مجال الشركة:
البحث العلمي والتطوير
الدور الوظيفي:
التسويق والعلاقات العامة

Business Development Manager

مايو 2011 - فبراير 2013

Core Communications

القاهرة، مصر

مايو 2011 - فبراير 2013

- Promoting the Agency through communicating company services & competitive edge to target audience through the appropriate business channels.
- Utilizing business network relations & suitable B2B communication channels in approaching potential clients
- Assure diversification of profitable accounts thus sustaining the Agency’s diversified experience
مجال الشركة:
الإعلان
الدور الوظيفي:
الإدارة

Brand Manager

أكتوبر 2010 - مايو 2011

Alkan Holdings ( CFC)

القاهرة، مصر

أكتوبر 2010 - مايو 2011

- Real estate market analysis & product SWOT analysis development for product evaluation against competition
- Setting Marketing strategy in alliance with business & sales objectives
- Initiating marketing ideas, implementing related plans & supervising on production of marketing material that support sales team sales process targeting potential clients in specific
- Agency assignment, briefing & follow up on strategy implementation & CI manual
- Negotiations, briefing & follow up on suppliers deliverables in addition to following up on payment dates
مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

أكتوبر 2009 - أغسطس 2010

Connect for mobile distribution

القاهرة، مصر

أكتوبر 2009 - أغسطس 2010

- Marketing strategy development & implementation in alignment with Samsung Cairo office
- Supporting Samsung Cairo office in monitoring & evaluating competitive activities
- Utilizing available resources to support company’s sales team in achieving the committed forecast.
- Communication & Marketing briefing to advertising/sales personnel & supervision & evaluation of final plan after implementation
مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

FTK Brand Manager

سبتمبر 2008 - سبتمبر 2009

Fine Hygienic Paper Co. Ltd., Nuqul Group

القاهرة، مصر

سبتمبر 2008 - سبتمبر 2009

- Developing promotional campaigns including joint promotions with international brands in
Alignment with brand strategy & evaluating results versus objectives
- Providing Advertising Agency with Marketing brief, follow up on campaign implementation and
Assure meeting campaign/s objectives
- Assuring alignment on objectives between production, sales and Marketing departments to
Achieve business objectives.
- Monitoring sales forecast versus actual sales & taking corrective measures when needed
- Monitoring & evaluating competitive communication/ promotions & sharing it with subordinates
And Marketing Director
- Annual contracts negotiation & finalization with local & int’l retail chains. In addition to agreeing
On annual promotional calendars
مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager

أغسطس 2007 - أغسطس 2008

Fortune Promoseven

القاهرة، مصر

أغسطس 2007 - أغسطس 2008

- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
مجال الشركة:
التسويق
الدور الوظيفي:
المبيعات

Content Acquisition Team Leader

يوليو 2006 - يوليو 2007

ArpuPlus ­ an Orascom Telecom subsidiary

القاهرة، مصر

يوليو 2006 - يوليو 2007

Follow up on continuous content updates serving all operational territories and platforms
(SMS, IVR, RBT, video streaming, 3G & VOD)
- Contracts development, generating & sharing financial/hits reports with content providers
- Follow up on content providers' financial payment
- Assuring content utilization and quality control as per technical standards.
- Approaching potential providers based on country/regional requests
- Maintaining respectful business relationship with content providers
مجال الشركة:
التسويق
الدور الوظيفي:
غيرذلك

Regional Communication Team Leader

يوليو 2005 - يوليو 2006

Arpu Plus an OT subsidiary

القاهرة، مصر

يوليو 2005 - يوليو 2006

- Follow up on company’s corporate and brand related projects on regional level
- Daily communication with Agency including proper briefing for new jobs/projects, supervising on
Jobs' progress thus assuring effective management, output quality
- Category study and continuous monitoring for competitive activities
- Digging up for brand opportunities, to become successfully connected with brand (s) growth
& capture market share from competition.
- Budget allocation management (on sub-projects basis) and constantly preparing financial
مجال الشركة:
التسويق
الدور الوظيفي:
غيرذلك

Account supervisor

ديسمبر 2003 - يوليو 2005

Fortune PromoSeven -McCann Erickson

القاهرة، مصر

ديسمبر 2003 - يوليو 2005

- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Account Executive

نوفمبر 2002 - ديسمبر 2003

Fortune Promoseven

القاهرة، مصر

نوفمبر 2002 - ديسمبر 2003

- Implementing approved 360° communication plan/s
- Maintain good relationship with Clients based on efficient high quality output
- Competitive monitoring, compilation and analysis
- Generating contact & status reports, sharing it with management & Client & aligning on
Next steps
- Issuing quotations & invoices for in-progress/closed jobs & follow up on Client’s payment
Status as per agreed contract
مجال الشركة:
التسويق
الدور الوظيفي:
المبيعات

Marketing Executive

سبتمبر 2001 - أبريل 2002

Feba household detergent

القاهرة، مصر

سبتمبر 2001 - أبريل 2002

Generating and executing monthly competitive monitoring and SWOT analysis
- Assistance in writing marketing briefs
- Assistance in managing ATL and BTL activities weekly
مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Modern Science and Arts University

أغسطس 2001

أغسطس 2001

بكالوريوس، Marketing & International business

مصر

المعدل التراكمي (نقاط): 2.5 من 4

المعدل التراكمي (نقاط): 2.5 من 4

Marketing & international business expert

Skills

Strategic Planning
Expert
Strategic Planning
Expert
Management Practices
Expert
Management Practices
Expert
Brand Management
Expert
Brand Management
Expert
Advertising Campaign Management
Expert
Advertising Campaign Management
Expert
Team Management
Expert
Team Management
Expert
Team management
Expert
Team management
Expert
Retail audit analysis
Intermediate
Retail audit analysis
Intermediate
Creative copywriting
Intermediate
Creative copywriting
Intermediate
Technical analysis
Intermediate
Technical analysis
Intermediate
Strategic Planning
Expert
Strategic Planning
Expert
Management Practices
Expert
Management Practices
Expert
Brand Management
Expert
Brand Management
Expert
Advertising Campaign Management
Expert
Advertising Campaign Management
Expert
Team Management
Expert
Team Management
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متوسط

العضويات

International Advertising association (IAA)h

normal membership

January 2002

CFA institute

Candidate. Registered for Level 1 exam on June 7th 2014

July 2013

Egyptian Society for technical analysis ( ESTA)

candidate

February 2016

التدريب و الشهادات

الشهادات
Certificate of attending
Securities industry & Capital Market professional program, AUC,
Dec 2006 - Jan 2007
certificate of attendance by PMI
Introduction to Project Management
Mar 2009 - Apr 2009
Achieved 5th level - on going study
Centre de la langue et culturelle français
Jan 2012 - Jul 2012
Generating Demand workshop
Jun 2004 - Jun 2004
Certificate of attendance
Introduction to Finance & Accounting professional program, AUC,
Jun 2006 - Jul 2006

التوصيات

Ezzat Soliman

يونيو 2013

يونيو 2013

Senior Graphic designer•Colleague

Brand Management

الهوايات

  • Reading self development books
    - 7 habbits of highly effective people - The Post American World - The Art of Negotiation