wael shikh algannamh

17% Q to Q growth.
Enlarge customer base by 10%.
Secure 8 new Contracts and manage to sustain another 10.
Initiate, Plan and execute the business plan of Hardah increment program as a key
project in EP.
Manage and coordinate the effort of deferent internal stakeholder in order to
provide the best service quality for our customer

 Handle and develop large accounts.
 Identify the opportunity to Increase sales and penetrate new products line.
 Control NSP and discount.
 Customer stock forecast.
 Propose specified /non specified solutions.
 Connect project application with Hilti solutions.
 Develop the stage of relationship to reach engagement level.
 Controlling DSO and debts .

Main job task: focusing on increasing Sony Ericsson brand in local market by enhancing products knowledge for mobiles salesmen in all outlets. Marking reporting and survey. Supporting all outlets and creating good relationship with all outlets.

-Training the sales staff in all outlets on all Sony Ericsson products.

-Handling products lunching activities by creating awareness and pre lunching training.

-Conducting market surveys and research on: ups and downs products sales for the existing products, customer’s feedback, forecasting for the new models, competitors activities, how these activities effect on mobile market.

-Observing with close monitoring the activities of the competitors and gathering consumer insights about Sony Ericsson products.

-Ensuring the perfect display of all the Point of Sales (POS) materials in the sales outlets.

- Reporting to the Field Marketing Manager, K.S.A in weekly bases about regional activities and market status
.
-Presenting team activities and local market status to the client (Sony Ericsson) mother company.

Achieved sales growth by 17%, 12% 2016, 2017 YOY.
Decrease DSO by 45 days to reach below 200 days level.
Maintained and improve NSP to keep it 10%± in profitable zone.
Developed new pricing agreement with Key accounts.
Propose loyalty agreement based on potential to secure Rapid position and
increase business with stable long-term relationship.
Identified and analyses new prospect customers and evaluate potential and risks.
Increased CMS (Customer market share) from 60% to 85%.
Increase engaged and active customer number from 5, 13 to 8, and 18.
Managing Key construction projects in ER (plan, forecast, CRM)