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Wael Sultan, Business Development Manager – Marketing, Media & Events

Wael Sultan

Business Development Manager – Marketing, Media & Events·The Activation Hub (M2R Group),

Kuwait

Bachelor's degree, Business Law

Work experience

Total years of experience: 20 years, 6 months

Business Development Manager – Marketing, Media & Events

January 2024 - Present

The Activation Hub (M2R Group),

Al Kuwait, Kuwait

January 2024 - Present

• Manage marketing, media and commercial operations for Kuwait Basketball
Association.
• Develop and sell sponsorship packages, advertising opportunities and activation
concepts.
• Oversee social media, content production, broadcasters and event presentation teams.
• Drive fan engagement, entertainment and partner activations.
• Maintain relationships with sponsors, partners and stakeholders.

Company industry:
Marketing

Marketing & Media Manager

August 2016 - Present

Senyar Group

Al Kuwait, Kuwait

August 2016 - Present

Marketing / Media Planning and Buying / Media Representative / Public Relation

Company industry:
Advertising
Job role:
Marketing and PR

Marketing & Media Manager

January 2016 - January 2024

Senyar Marketing & Branding

Al Kuwait, Kuwait

January 2016 - January 2024

• Managed integrated media planning and buying across all media channels.
• Prepared strategic presentations, media plans and campaign recommendations.
• Negotiated rates and value-added opportunities with media suppliers.
• Monitored campaign execution, budgets and performance.
• Managed advertising operations related to Al Gaaylaa Radio Program.

Company industry:
Advertising

General Manager / Partner

January 2019 - January 2023

Byoot Beirut Resto Café`

Beirut, Lebanon

January 2019 - January 2023

• Led business operations, marketing and customer experience.
• Managed staffing, inventory, supplier negotiations and profitability.
• Developed social media and customer acquisition initiatives.

Company industry:
Catering, Food Service, & Restaurant

Media Manager

March 2011 - August 2016

Raad | Afyouni

Al Kuwait, Kuwait

March 2011 - August 2016

- Handling the media department
- Researches on Statex
- Preparing power point presentations
- Creating Media plans and schedules
- Checking and securing best spaces for our clients` ads in Newspapers and Magazines
- Media Buying, negotiations with media
- Working on special deals and upgrades in various local media, such as newspapers, magazines, radio stations, TVs, outdoor, etc.
- Working on the media buying savings
- Controlling the Media booking system (Dolphin)
- Maintaining and building contacts with the medias

Company industry:
Advertising
Job role:
Management

Media & Marketing Manager

January 2013 - January 2016

Raad Afyouni Advertising Group

Al Kuwait, Kuwait

January 2013 - January 2016

• Directed media planning and buying functions.
• Managed major accounts including Kuwait Finance House.
• Negotiated media agreements and campaign implementation.

Company industry:
Advertising

Media Buyer / Planner

March 2006 - February 2011

Mediaedje:cia (MEC)

Al Kuwait, Kuwait

March 2006 - February 2011

- Handled the media buying department
- Controlled all the booking system (Local, Pan Arab, and International bookings)
- Controlled the invoicing system and the suppliers invoices
- Coordinated between all media in Kuwait and the regional offices
- Worked on special deals and upgrades in various local media, such as
newspapers, magazines, radio stations, TVs, outdoor, etc.
- Worked on the media buying savings
- Handled the relationships with partners
- Maintained and building contacts with the media
- Monitored competitors activities
- Worked on the media planning

Company industry:
Advertising
Job role:
Marketing and PR

Head of Media Buying

January 2006 - January 2011

Mediaedge:CIA (MEC)

Al Kuwait, Kuwait

January 2006 - January 2011

• Led media buying operations across local, regional and international markets.
• Managed supplier relationships, procurement and media negotiations.
• Controlled booking, invoicing and reporting systems.

Company industry:
Media Production

Education

Beirut Arab University (BAU)

January 2002

January 2002

Bachelor's degree, Business Law

Lebanon

Beirut Arab University

July 2001

July 2001

Diploma, Law

Lebanon

Skills

Advertising
Expert
Advertising
Expert
Media Advertising
Expert
Media Advertising
Expert
Marketing
Expert
Marketing
Expert
Media Management
Expert
Media Management
Expert
Internet
Expert
Internet
Expert
Typing
Expert
Typing
Expert
Word / Excel
Expert
Word / Excel
Expert
Media Management
Expert
Media Management
Expert
Media Buying
Expert
Media Buying
Expert
Media Planning
Expert
Media Planning
Expert
Media Strategy
Expert
Media Strategy
Expert
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PROJECT SPONSORSHIP
Intermediate
PROJECT SPONSORSHIP
Intermediate
PURCHASING
Intermediate
PURCHASING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Arabic

Expert

English

Expert