Wafa Kassir

- Ensuring compliance with legal, contractual or statutory procedures on personnel management such as recruiting, benefits and work contract termination.
- Defining job positions for recruitment and managing the interview and the hiring process.
- Carrying out staff induction for new team members.
- Managing personnel’s individual and collective development, such as training, assessment and promotions.
- Overseeing the smooth running of HR-related administrative tasks, such as holiday management, leaves, replacement jobs
- Following up litigation and disputes involving company personnel.

- General office management issues.
- Handling Corporate Communication, Marketing and participation in local / international trade shows and exhibitions.

- Manage multiple projects as assigned by the Chairman related to diverse lines of business, community, and personal interests with inter-related activities and relationships.
- Coordinates calendar, travel, meeting, and schedule arrangements for the Chairman, staff, business partners, and customers. Includes initiating contact and securing appointments, equipment, and facilities as appropriate.
- Works closely with other team members to assure the Chairman’s preparation for meetings, presentations or other engagements. Administrative and functional activities.
- Handles financial and accounting matters for the Chairman with confidentiality.
- Prepares and sends business and private correspondence.
- Coordinates operations of Chairman’s office.
- Carries out responsibilities with professionalism, respect for others, in accordance with the organization’s policies and applicable laws.
- Any other duties as assigned.

Managing projects and events on freelance basis; playing sole roles and part of a team in different fields:
- A private TV startup presentation and profile writing -Syria
- Harley Davidson Beirut- events’ management and implementation
(The HD Lebanon Tours / The HD MENA Days)
- National and street music & arts festivals - Beirut
(Beirut Music Festival, Beirut Music village, Hamra street festivals)
- Planning, organizing and implementing entertainment events
(Themed parties, Performers’, streets events, product launches, fashion shows).
- Consultant for a local graphic design house - Beirut
(Branding, Corporate Identity, Concept development & Social
Media)

Reporting to President of the Board
- Implemented the business plans as established by the board of trustees
- Coordinated activities of the board and the members (new members recruit activities, exhibitions, conferences)
- Developed programs, events, training courses and services to members
- Handled all aspects of media, PR & communication
- Managed the budget of the association and handled its accounting

Reporting to CCO & Regional Marketing Director
- Directed and managed the country marketing function, including developing strategies and business plans (Advertising, Communication& PR, Market Research, Loyalty Program, Hotline, Customer Service and just Ask); and ensuring effective development of function employees.
- Developed the country marketing budgets, calendars and media plans and insuring their implementation.
- Supervised & ensured consistency of local marketing activities with TSC brand, mission & strategic objectives, in line with corporate input.
- Managed local other operating incomes (in-store advertising spaces and media)
- Managed and facilitated daily coordination with other country and corporate functions ( Merchandise, Business Development)
- Participated in different committees for country business development and cross functional meetings contributing and determining marketing requirements for each operating area.
- Managed and insured implementation of different activities within the function (promotional materials, catalogues, POSM, website, Signage, sponsorships, community activities, partners relations, press relations)

- Setting up the marketing budgets and communication plans for the holding (~ 150 brand that varries from Luxury to Electronics to house holds) and sub companies and insure their implementation.
- working closely with Brand mangers on developing their brands by all aspects
- Created the Corporate Identity of the holding company
- Revisiting the Image of the sub companies
- Running an in-house advertising agency (creative work, copywriting, editing, planning)
- Handling advertising and communication plan
- Managening events/press conferences and press relations
- Managing both the corporate and a sub company website.

Assist in developing the overall communication strategies, positioning and image of the Company.
contribute to restore the mail culture in the country.
In light of its strategic objectives and of the budget agreed upon, develop the yearly Marketing plan and activities of the Company, in coordination with the Advertising Agency.
Approve the detailed communication and PR programs developed by the Advertising Agency, and insure their proper implementation
Allocate the expenditure budget to the Advertising Agency, and monitor the spending
Develop a detailed action plan to cover some of the activities directly managed by the Company’s Marketing Department: Communication, below the line, direct Marketing, social and cultural events.
Handle all aspects of the brand identity of the Company: Presence at post offices, uniforms, vehicles, corporate publications.
Conceive, develop and produce the company’s Newsletter

Assisted in developing the annual Marketing plan of the Company.
Briefed and communicated with the Advertising Agency on new services and product launches.
Assisted in monitoring the implementation of the Marketing program.
Monitored and reported the activities of the competition and helped in developing the corrective action plans.
Implemented the placement program of the display material at post offices and assisted in improving the branding.
Coordinated the implementation of the PR activities, social and cultural events and press conferences.
Updated the information appearing on the corporate website.
Coordinated with the HR department the various personnel activities in the Company: Cultural, sports, social.

Processed invoices and purchase requests.
Prepared payments and payments schedules.
Reconciled accounts with post offices and suppliers.
Prepared expenditures reports.

Handled correspondences and filed records
Coordinated between legal entities and Ministry of Finance
Prepared agendas of meetings and set appointments

Followed up and processed customers’ claims and queries
Created customer focused correspondences
Performed Telemarketing activities