Wai Yan

• Formulate and execute comprehensive monthly digital strategies and paid ad campaigns across Meta and TikTok,
accelerating overall community engagement by 40%.
• Capture, direct, and edit premium-quality video and photo assets, optimizing content for high audience retention, trend
integration, and strict brand consistency.
• Monitor conversion metrics, reach, and paid ad spend to implement real-time optimizations, significantly improving
campaign ROI.
• Streamline digital platform communications and community management, enhancing lead responsiveness to convert
social media inquiries into active registrations.

• Served as Premium Brand Guardian managing 12+ integrated marketing campaigns for luxury F&B outlets, rooms, and
high-end wellness/spa services, yielding a 20% increase in direct inquiries.
• Produced and directed over 50 customer testimonial, promotional, and lifestyle video assets to strengthen positive
brand sentiment by 20%.
• Spearheaded local and regional influencer collaborations and media partnerships, securing 10+ prominent press
features that elevated property visibility.
• Collaborated closely with external creative agencies, designers, and internal cross-functional hospitality teams to deliver
visually stunning, cohesive marketing collateral.

• Designed and executed data-driven digital ads and organic SEO strategies, resulting in a 120% surge in web traffic.
• Boosted follower interactions by 30% through proactive community management, prompt interactive communication,
and trend-centric content curation.
• Spearheaded multimedia-heavy marketing campaigns that realized a 30% boost in brand visibility and audience
retention across platforms.
• Revamped targeted email marketing and newsletter journeys, increasing click-through rates by 25% and accelerating
lead generation.