Wajdi Al Araj

• Conduct in-depth market research to identify potential customers, industry trends, and competitive landscapes in the GCC and Eastern Europe.
• Analyze the specific needs and demands of these regions to tailor the company's offerings accordingly.
• Develop a comprehensive market entry strategy, including defining target segments, pricing strategies, and marketing plans.
• Identify key distribution channels and partners that align with the company's goals.
• Forge strategic partnerships with local distributors, integrators, and industry leaders to expand the company's reach in the target markets.
• Engage in joint ventures or collaborations to leverage local expertise and networks.
• Create a strong brand presence through digital marketing, trade shows, and industry events in the GCC and Eastern Europe.
• Build and nurture relationships with key clients and prospects, providing tailored solutions that address their specific needs.
• Ensure compliance with local regulations, standards, and certifications required for the company's products and services in the target regions
• Localize product offerings, marketing materials, and support services to align with regional languages and cultural preferences.
• Launch pilot projects or live demonstrations in key industries to showcase the effectiveness of the company's automation and robotic solutions.
• Gather feedback from these initiatives to refine products and strategies for broader market adoption.
• Continuously monitor market performance, sales metrics, and customer feedback to evaluate the success of the market entry strategy.
• Adjust strategies and tactics based on real-time data and insights to optimize market penetration and growth.

• Working on company public relation as the main responsible for it in the company.

• Directed and monitored overall activities of the manpower in the companys working locations, by adding or reducing
labor in sites as per agreed with the customers.

• Follow up with branches to answer labors questions and solve all labors problems.

• Developed and implemented action plans to accommodate corporate goals. Directed employees activities to sat
performance goals accordingly.

• Work on existing labor’s data base, constructed contact list and networks, all helped to increase the manpower of the
company to meet customers demands.

• Target potential skilled manpower, and expanded current manpower, to meet customers demands.

• Maintained close relations with labors, ensured prompt solve to complaints, effected process modifications as per
feedback and solicited the referrals through superior customer management to build a long-term professional relationship,
which will be very useful in rebuilding the branches.

• Reduce the cost of the department by shutting the losing branches around the country, and terminating the un-useful
employees in the coming up stages.

• Reporting on a regular basis to senior management on performance of the branches, propose corrective measures to
ensure compliance to the approved plan.

• Follow up with several departments for smooth execution of day-to-day operations of the company whilst maintaining
excellent lines of communication between the company staff.

• Directing/monitoring and managing activities of employee personnel under purview.

• Administering dealership to maintain high volume along with increased turnover and enhancing customer satisfaction,
particularly of high-net-worth customers. Interfacing directly with dealer groups to achieve sales goals, increased market
segment business awareness.

• Ensuring all company policies/procedures are followed in all aspects of operations and all branch personnel comply with
all rules, regulations and laws.

• Maintaining daily logs to verify activities on a regular basis and providing management reports pertaining to the same.

• Conducted periodic accounts review and drafted money flow analysis reports in order to keep the general Manager
abreast all financial activities of the company.

• Daily distributing for the next working day for available manpower on available working sites as per clients demand and
according to field manager directions.

• Daily distributing for the next working day for available transportations on available working sites as per manpower
distribution and according to field manager directions.

• Follow up with the working sites mangers to ensure the arrival of the cars and the attendance of labor in their sites on
daily bases.

• Register the attendance and the working hours for each and every labor and compare that with daily hour register sheet
from the site and match with it.

• Prepare the clients account sheets and send it to the customer department to send it to the client and take approval on it.

• Receive the approved account sheet from the customer and make sure that its match with the labors working hours, and
prepare the labors salaries accordingly.

• Arrange labors salaries and make sure they received their salaries on time without delay.

• Receive and solve the labors complains according to the company policies and regulations.

• Working on arrange the transportations divisions balance sheet monthly bases.

• Working on arrange the manpower divisions balance sheet monthly bases.

• Follow up and arrange companys cars files and make sure that each and every car in the company is register and insured.

• Developed and implemented working strategies, and discus it with the programing department to improve the program of
manpower department which they working on to make sure that every activity in the department done by the program.

• Working on close out the misfire products of Aluminum division in the company.
• Evaluated the strengths, weaknesses, opportunities and threats within the regions relating to the companys products and
effected short/ long term counter measures to enhance product sales in the kingdom.
• Developed and implemented action plans to accommodate corporate goals. Directed sales forecasting activities for
working products and sat performance goals accordingly.
• Work on existing customers data base, constructed contact list and networks, all helped to increase the sales of the
company running products.
• Targeted potential clients, expanded current accounts, and negotiated/developed revenue-generating relationships with
company clients to enhance profits and market share growth for the items we concentrated on.
• Maintained close relations with customers, ensured prompt attendance to complaints, effected process modifications as
per feedback and solicited the referrals through superior customer management to build a long-term professional
relationship, which will be very useful in rebuilding the division.
• Get rid of the damaged products in the three regions, and sell them with the best prices we may get in the local market.
• Reduce the cost of the division by shutting dawn the losing branches around the kingdom, and terminating the un-useful
employees in the coming up stages.
• Work hard on the dead stock to finish it, and start building new stock line up with new strategies for the new division
• Study the stock in the three regions and transfer the materials among them according to the sale values and consumption
of these materials in those regions, in order to speed up the process of finishing the dead stock.
• Directed and monitored overall activities of the sales/marketing personnel, handled all aspects of their conducted periodic
performance reviews.
• Reporting on a regular basis to senior management on performance of the company, propose corrective measures to
ensure compliance to the approved plan.

 Highlights:
 Instrumental in leading the commercial division which contains two divisions, corporations division and key customers division.

 Responsibilities - Commercial Division Manager for Eastern Region:
• Strategized, managed and expanded the entire business area as per organizational goals/ strategies. Supported rapid sales growth through development and implementation of promotional activities with a high level of efficiency, quality and cost effectiveness.
• Identifying primary thrust areas of business based on market surveys and analysis. Designing, planning and implementing strategic marketing and business development measures in order to optimize sales, volume distribution and customer service.
• Implementing sales plans/strategies to accommodate division goals. Directing sales forecast activities and set performance goals accordingly.
• Liaising with several departments for smooth execution of day to day operations of the company whilst maintaining excellent lines of communication between the company staff/clients.
• Directing/monitoring and managing activities of sales personnel under purview.
• Administering dealership to maintain high volume along with increased turnover and enhancing customer satisfaction, particularly of high net worth customers. Interfacing directly with dealer groups to achieve sales goals, increased market segment business awareness.
• Ensuring all company policies/procedures are followed in all aspects of operations and all branch personnel comply with all state and federal rules, regulations and laws.
• Generating the customer’s data base, constructing contact list and networks, which help to increase the sales of the company products.
• Monitoring inventory in coordination with sales/marketing personnel. Tracking inventory to ensure sufficient stock to meet demand, met abnormal demand situations by ordering for replenishment stocks and maintaining safety stocks.
• Maintaining daily logs to verify sales on a regular basis and providing management reports pertaining to the same.
• Scrutinizing sales results, trends and key performance indicators (KPI’s) and conferring with representatives accountable for achieving targets.
• Conducted periodic sales review and drafted sales analysis reports in order to keep the Regional Manager abreast all sales initiatives of the department.

Key Responsibilities:
• Formulating and controlling the budgetary process for all departments in the region, establishing/meeting company objectives through training and motivation of employees.
• Generating the customer’s data base, constructing contact list and networks, which help to increase the sales of the company products.
• Monitoring inventory in coordination with sales/marketing personnel. Tracking inventory to ensure sufficient stock to meet demand, met abnormal demand situations by ordering for replenishment stocks and maintaining safety stocks.
• Maintaining daily logs to verify sales on a regular basis and providing management reports pertaining to the same.
• Scrutinizing sales results, trends and key performance indicators (KPI’s) and conferring with representatives accountable for achieving targets.
• Reporting on a regular basis to senior management on performance of the company, propose corrective measures to ensure compliance to the approved plan.

Crafted an impressive growth path rising from the position of Sales Manager Civil Works to Regional Manager within a short span of time.

Designation Chronology:
• March 2010 - December 2010: Regional Manager
• October 2007 - March 2010: Sales Manager Civil Works

Highlights:
• Instrumental in ascertaining the new division in 12 countries.

Key Responsibilities:
• Identifying primary thrust areas of business based on market surveys and analysis. Designing, planning and implementing strategic marketing and business development measures in order to optimize sales, volume distribution and customer service.
• Developing and implementing sales plans/strategies, marketing initiatives to accommodate division/corporate goals. Directing sales forecast activities and set performance goals accordingly.
• Liaising with several departments for smooth execution of day to day operations of the company whilst maintaining excellent lines of communication between the company staff/clients.
• Optimizing/updating sales and marketing strategy by promoting product features, training and marketing plans, conducting sales presentations, attending exhibitions and networking events.
• Directing/monitoring and managing activities of sales personnel under purview. Developing annual operating budgets for sales/expense lines, approving complete operating budget and monitor performance to achieve budgeted results.
• Administering dealership to maintain high volume along with increased turnover and enhancing customer satisfaction, particularly of high net worth customers. Interfacing directly with dealer groups to achieve sales goals, increased market segment business awareness.
• Ensuring all company policies/procedures are followed in all aspects of operations and all branch personnel comply with all state and federal rules, regulations and laws.

Highlights:
• Played a pivotal role for launching a new division to advertise and sale the GERAB products in the civil markets.

Key Responsibilities:
• Strategized, managed and expanded the entire business area as per organizational goals/ strategies. Supported rapid sales growth through development and implementation of promotional activities with a high level of efficiency, quality and cost effectiveness.
• Developed and implemented sales plans to accommodate corporate goals. Directed sales forecasting activities and sat performance goals accordingly.
• Evaluated the strengths, weaknesses, opportunities and threats within the region relating to the company’s products and effected short/ long term counter measures to enhance product penetration in the assigned region.
• Created the customers data base, constructed contact list and networks, gathered the team and provided the training to them which in all helped to increase the sales of the company products.
• Targeted potential clients, expanded current accounts, negotiated/developed revenue-generating relationships with company clients to enhance profits and market share growth.
• Maintained close relations with customers, ensured prompt attendance to complaints, effected process modifications as per feedback and solicited the referrals through superior customer management to build a long term professional relationship.
• Ascertained top line sales goals and bottom line profit goals are met, to recognize profitability/revenue impact of business opportunities.
• Directed and monitored overall activities of the sales/marketing personnel, handled all aspects of their training and conducted periodic performance reviews.
• Conducted periodic sales review and drafted sales analysis reports in order to keep the Regional Manager abreast all sales initiatives of the department.

Key Responsibilities:
• Ensured top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities, coordinated with the sales executives and technical support to ensure overall customer satisfaction.
• Maintained existing accounts, targeted potential clients, negotiated and developed revenue-generating relationships with clients for enhancing profits and boosting company’s market share.
• Ascertained the effectiveness of sales operations and confirm the approvals of initiated current product and price to ensure high client satisfaction.
• Kept abreast of all latest developments in quality management and delivered accordingly to client requirement.
• Communicated effectively with senior management to provide details of business trends and area performance periodically and ensure consistency with annual projections.
• Evaluated and drafted tenders/ proposals and benchmarking against requirements, coordinated with suppliers, sub-contractors and end users to ensure conformity to established quality standards.
• Managed to collect the money stage passing through quoting, follow up with the customer to receive the order, pursued with the factory to manufacture for delivery of materials from custom and distributed the same to the customer in the site.
• Resolved customer requests, complaints and suggestions within the give time frame. Updated client data regularly and sustain/develop long-term relationships with them.
• Collated customer feedback and gathered market research data, monitored customer preferences to determine focus of sales efforts, submitted periodic status reports to head office.
• Projected sales targets, prepared action plans/ schedules and formulated initiatives for achieving the targets while keeping the upper management abreast of all sales.

Key Responsibilities:
• Managed all assorting process including all calculations and quotations for the received inquiries and prepared documents related to the quotation including submittals, letter of intent acknowledgment and order sheets.
• Coordinated all technical and logistical issues of project with respect to assigned responsibilities of other managers in the project.
• Supported technical engineers and sub project managers in internal/external technical interface clarifications in coordination with the responsible interface manager.
• Managed to create the data base for customers and projects handled and follow up with sales engineers to update the same.
• Coordinated and joined sales engineer to conduct meetings with consultants, contractors and owners.
• Provided relevant technical documentation for different project phases according to overall time schedule in coordination with document manager.
• Supported project management to identify potential risks, chances and claims to project.