Marketing Manager
ixtel
Total years of experience :8 years, 4 Months
Building business alliances with leading Cloud technology partners from USA, Europe and around the world
Hire a team of IT specialists to take the products to market
Develop business plans for product portfolios
Performance evaluation for resources and products in order to draw a roadmap for on boarding
Act as project manager for major projects including bids for government tenders
Updating sales pipeline report in order to track project financials
Responsible for channeling marketing budgets to different segments for overall brand health management.
Selected Accomplishments:
Key point of contact for brand revamp of masses with consultants Delta Partners Group.
Key point of contact with finance budgeting teams for commercial budgeting of marketing budget and key financial indicators
Designed competitive strategies for the largest segment (Masses) by playing upon needs of Masses & its sub-segment (ladies) to attract high ARPU customers.
Selected Accomplishments:
Ramadan campaign 2009, a full blown ATL & BTL campaign targeted to increase network utilization in slow traffic month of Ramadan.
‘Warid SIM Jagao’ ATL & BTL campaign for dormant customers
Leading product design, life cycle management and product market segmentation for products based on platforms
Selected Accomplishments:
Responsible for technical profiling of SIM cards with SIM vendor Gemalto.
Responsible for Over the Air (OTA) platform campaigns
Responsible for the launch of Warid’s Device Management Platform giving Warid the capability to detect handset mix of its subscribers, and send targeted campaigns to selected subscribers
Project manager for launch of Service Aware Support Node (SASN), an Ericsson solution giving flexibility in content charging
Chosen to be the Customer Service Policy making point of contact representing Warid in a group Pakistan Mobile Database (PMD) created y all 5 operators in Pakistan to launch Mobile Number Portability (MNP).
Selected Accomplishments:
Coordinated smooth launch of the first MNP solution in the entire South Asian region
Primary contact for all technical teams as well as commercial teams for training on new systems and policy procedural changes brought in for MNP
Leading a team of 30 individuals handling 70% of the work flow coming into Customer Support back office in 3 shifts around the clock 24/7
Selected Accomplishments:
Coordinated smooth operations of 3 teams with average service levels of 90%
Being the point of contact with financial teams authorizing refunds to customers
Central point of contact for nationwide churn management reports. Point of contact from Customer Services to design and conduct telephonic market research surveys about company products & services from selected strata of customers.
Selected Accomplishments:
Employee of the month for Performance Management Unit in Oct 2004
PMI ID: 870000000852275
A 2 year degree of Masters in Public Administration with specialization in Human Resources. The first year was basic management courses of finance, accounting, marketing, research methodology and philosophy of public administration. The second year was intensive in Human Resource including training & development, motivation theories etc. I graduated top of my class with 2 gold medals, one being in Labour Law of Pakistan. During the degree I was also joint partner in an idea to have a quiz based on our syllabus where students were encouraged to compete against their teachers.