Digital marketing manager
Masterbed
Total des années d'expérience :17 years, 9 Mois
• Creating campaigns on all social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat).
• Analyze all online budget spent in a weekly & monthly reports.
• Monitor competitor offers or activities & advantages in the market.
• Creating campaigns on Google Ads (SEM, GDN, Videos).
• Monitoring all online activities websites & app on Google Ads, SEO digital ads on all platforms, social media management on (Facebook, YouTube, Instagram, LinkedIn, google plus, Twitter, Pinterest and Snapchat).
• Leading and monitoring a team of 5 persons
• Monitoring all online activities websites on Google Ad words, SEO social ads, social media (Facebook, YouTube, Instagram, LinkedIn, google plus, Twitter, Pinterest and Snapchat).
• Analyze all online budget spent in a weekly & monthly reports.
• Prepare for online strategies & marketing plan.
• Analysis of syndicated materials, developing price elasticity metrics, surveys, situational modeling focus groups, and conjoint analysis.
• Prepare all offline marketing plan and strategies assignments -Worked on advertising, layout drafts and clients campaigns.
• Served as firm’s marketing coordinator; supervised activities of subordinate staff.
• Managed and coordinated multimedia packages including brochures, letters, purchase disp.
• Leading and monitoring a team of 4 persons.
• Scans the market and Studies product competitors.
• Creating campaigns on all social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat).
• Creating campaigns on Google Ad words (SEM, GDN, Videos)
• Analyze all online budget spent in a weekly & monthly reports.
• Responsible for on the ground activations for product.
• Maintain stock of catalogs, brochures and flyers for the product.
• Works with the sales manager on improving the product image.
• Monitor competitor offers or activities & advantages in the market.
• managed good interpersonal relations with clients and fellow colleagues.
• Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.
• Assisted in preparation of printed material, writing copy, proofreading,
• regular newsletters, as well as editing and liaising with designers.
• Assisted marketing and media managers with general duties of administration.
• Coordinated activities with advertising agencies and various other media companies - Arranged and planned meetings and discussions.
• Maintain stock of catalogs, brochures and flyers for the clients.
Performed all promotional activities: Press releases, advertisements and liaising with other venues to maximize local and regional PR opportunities.