Social Media Marketing Manager
Olancing
مجموع سنوات الخبرة :14 years, 3 أشهر
• Managing social media marketing strategies and campaigns.
• Analyzingthecompany'sdigitalmarketingplan, social media strategy and identifying strategic weaknesses and making recommendations for improvements.
• Using social media marketing tools to create and maintain the company's brand.
• Researching social media trends and informing management of changes that are relevant to the company's marketing activities.
• Developing key performance indicators(KPIs) for social media campaigns and measuring a campaign's performance against KPIs.
• Analyze the effectiveness of campaigns and provide actionable insights.
• Supported brand consistency with engaging content focused on brand mission and values.
Drove continuous content improvement, cultivating cross- functional relationships with marketing teams to obtain relevant input.
• Monitored KPIs and provided weekly, monthly, and quarterly performance reporting.
Business Development Duties: -
• Managingteamofinsidesalesrepresentativesand overseeing mentoring, supervising, and motivating team members.
• Identifyeffectiveteamgoal, coordinateworkloadand duties of each team member to insure smooth flow of operations.
• Demonstratedexcellenttimemanagementand organizational skills to meet sales deadlines.
• Scheduledappointmentsandmeetingswithclientsand customers to discuss requirements and solutions.
• Deliveredsuperiorcustomerservicebymakinginformation readily available and actively listening to customer needs and concerns.
• Recruiting, onboardingnewteammembersandconducting yearly appraisals.
• DevelopeddetailedweeklyandmonthlyreportsonTeam activities and performance.
• Providedaily, weekly, andmonthlyreportingonKPIs, lead pipeline, conversation of qualified opportunities and overall effectiveness.
• Preparingreportsandanalyzingdatatoimproveprocesses, maximize efficiency and client satisfaction.
• Managessalesprocessfrominceptiontoexecution.
• Managingdormantaccountstoreestablishongoing business relationship, by effectively addressing their business and technical concerns.
• ActingasliaisonbetweenBUM's, partners, andother departments to improve efficiency and overall service delivery.
• Manage required updates on CRM System. Marketing Duties: -
• Cooperate with management in Developing Marketing strategy and criteria to achieve sales goals.
• Brainstormed Deasandconceptsfor Creative Marketing campaigns with Business Units Managers (BUM's) and Marketing Manager.
• Worked Collaboratively With Colleagues And Agencies To deliver fully integrated cross-channel marketing campaigns and activities.
• Conducted Market Research To Identify Consumer requirements, habits, and trends around specific products.
• Assisted Outbound Inbound Marketing Activities By demonstrating expertise in various areas.
• Events Management:product launch events and round tables for Partners.
• Supported on launching E-Commerce platform, communicated all updates to the entire Logicom partner's database via email shoot, orientation calls and training as
- Work with the CEO to compile a sales and marketing strategy that will deliver the strategic objectives.
- Identify marketing opportunities, generated and targeted leads in the target market / industry.
- Identify and review clients’ technical requirements to create a personalized solution.
- Managing Technical and financial proposals in addition to identifying competitive Pricing and discounts.
- Supervise essential key account possibilities.
- Managing Telemarketers and Key Account Executives team members.
- Identify an effective team goal as well as the responsibilities of each team member.
- Plan and monitor team effectiveness, evaluate individual performance in the team, resolve and handle conflicts.
- Provide weekly and monthly reports on the Team activities and performance to the CEO.
- On-boarding and mentoring new team members.
- Perform other duties as requested by the management .
- Leading the budget planning management services (MBMS) for Microsoft in the allocated Markets throughout Middle East & Africa.
- Expand the MBMS service into new areas, provide support, guidance and training to MBMS teams in other regions (This project was launched in 2010 in MEA region, and after our team success, this was later adopted by Microsoft Western Europe and Asia Pacific).
- Report MEA team status updates to Wunderman and Microsoft senior managers including (Business updates, team updates, Process changes, new projects and new tools deployed)
- Cascade Marketing Budgets to subsidiaries, allocate budgets to marketing Campaigns, create and manage campaign budgets, create and track Internal Orders.
- Handle marketing budget restatements, budget relocations and cuts.
- Provide spending and follow-up guidance to MEA business planning managers and campaign/activity owners.
- Monitor and manage Data Quality Assessments for each subsidiary to grantee MEA region full green score.
- Ensure the company's targets are achieved and the operating expenses are within the approved Plan, as well as providing efficiencies vs. Plan reports.
- Marketing budget and forecast preparations study and reviews.
- Monthly follow up calls with each subsidiary Finance Controllers and Business Planning Managers or upon need.
- Act as a facilitator between the marketing team and finance team in each subsidiary.
- Track the actual spend against budgets and a range of marketing attributes, objectives, and priorities.
- Follow up on the Monthly spend status with local finance controllers.
- Send out monthly marketing budget analysis Reports to Field Marketers, Business Planning Managers, Marketing Controllers, and others needing visibility to marketing financials.
- Provide customized reports on budget, forecast, actuals, and Purchase Order details depending on requests made by marketers.
- Provide support on Internal Orders/ purchase orders approvals and invoicing.
- Organize and conduct trainings on marketing budget management to MEA business planning managers and budget owners.
- Conduct yearly performance reviews with team members.
- Coordinate workload and tasks amongst team members to insure smooth flow of operations in all regions.
- Ensure all team receive proper training on all tools and are aware of policies and procedures.
- All Marketing and financial tools management (MBP, RIO reports, Calypso, Informa and Mercury).
- Participate in the yearly planning cycle.
- On-boarding and mentoring new team members.
- Make contacts that would allow Partners Success the opportunity to submit a proposal for all training courses delivered by Partners Success.
- Identifies and generates leads through networking, cold calling converting into key accounts.
- Conduct sales calls and follow up with new and existing customers.
- Develop a detailed Database for current and new customers.
- Managing Technical and financial proposals in addition to identifying competitive Pricing and discounts.
- Follow up on all submitted proposals and provide win/loss feedback
- Identify marketing opportunities, generated and targeted leads in specialist market/industries
- Build a strong business relationship with customers.
- Make contacts that would allow RSTS the opportunity to submit a proposal for all training courses delivered by RSTS.
- Acted as key point of contact for the company, ensured a high standard of customer service by discussing technical problems or repairs required and recommending suitable products
- Sourced leads and cold-called to promote the products, and regularly called/visited both new and existing customers to discuss requirements, negotiate terms and maximize business opportunities
- Assisting in developing a strategic sales and marketing plan for LOCATION, inclusive of petroleum industry and also for penetration of new industries.
- Develop contact list for LOCATION.
- Effectively fill out and submit sales proposal questionnaire.
- Follow up on all proposals and provide win/loss feedback.
- Actively use Sales Database "BPT System" to include all client contacts and records of activity.
- Provide weekly sales report on all clients’ updates to RSTS HQ.
- Coordinate sales events and Lunch and Learn events.
- Represent RSTS as needed at conferences and trade shows.
- Perform other duties as requested by the management.
- Open new channels with Global Accounts, Ministers, diplomatic and governmental institutions.
- Serve as a point of contact for the team for all escalations, financial, technical and operational.
- Identify an effective team goal as well as the responsibilities of each team member.
- Plan and monitor team effectiveness.
- Give and receive feedback.
- Resolve and handle conflicts.
- Evaluate individual performance in the team.
- Provide detailed weekly and monthly reports on the Team activities and performance to sales manager.
- Sell New Horizons products and services, responsible for servicing clients, achieving senior sales goals, and collections.
- Sourced leads and cold-called to promote the products, and regularly called/visited both new and existing customers to discuss requirements, negotiate terms and maximize business opportunities
- Build a strong business relationship with customers.
- Process registrations on a daily basis and process any requests that are received from clients.
- Managing Technical and financial.
- Conduct technical training (product knowledge) on a regular basis for the Junior Account Executives.
- Give presentations and briefings to clients as needed.
- Provide the necessary service required for ongoing customer satisfaction.
- Offering Training consultation.
- Coordinate daily mailings and faxing.
- Organize and maintain database filing system.
- Manage ERP System to track client contact information, communicate with potential clients, and other sales-related functions.