Brand Manager
SAID BAWAZIR TOOTHPASTE & SWEETENER FACTORY
Total des années d'expérience :11 years, 4 Mois
In charge of achievement of volume, profit and in-market execution targets for local sales.
• Responsible for the monthly follow-thru of the annual business plan.
• Set the annual forecast and the quarterly rolling forecast for each period.
• Developed innovative marketing campaigns based on key objectives.
• Business opportunities, finding the right distributors and negotiate with them in order to have a win-win deal.
• Coordinate internally with different department in order to insure satisfaction delivery to the consumers.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Managing over 20+ branch all over Saudi Arabia.
• Monitor and analyze product landscape using retail audit data to provide accurate forecast planning and consumer
insights.
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Achievements:
• Re-launch our brands (STEVIANA) with new strategy included all aspects of 4Cs which lead to uplift the brand to be
a brand leader within 3 years in KSA.
• Suggest & implement new SKUs of STEVIANA brand.
• Re-pricing (by increasing) our products to be suitable with the market prices and decreasing MG for some KA
customers.
• Achieved 90% Forecast Accuracy (FA) of annual forecast, and 95% of quarterly rolling forecast.
• Participate in many exhibitions (domestic and external).
• From 2015 till 2022 the total volume growth was around 400% and the net profit increment was more than 600%.
Work with all personnel and outside contacts to satisfy clients and achieve company goals.
• Developed and implemented company’s annual and quarterly goals and forecasted future needs.
• Improved sales activities and performed close out for all sales.
• Provide guidance to the Direct sales team and improve overall direct sales department performance.
• Instruct, train, mentor and manage direct reports and other inside sales resources as assigned.
• Ensured optimal relationship management with help of sales management system.
• Managed sales of products and developed strategic marketing techniques to increase sales volume.
Coordinated and managed sales team to ensure that the company’s revenue goals were always met.
* Identified and communicated with potential and trained new sales personnel
* Reviewed and analyzed market trends and recruited and trained new sales personnel
* Produced detailed reports and pro - actively participated in weekly team meetings with executives.
* Identifying Opportunities for Improvement and Growth to sales agent.
* Recognized as a top achieving employee for increasing sales by 120% within 1 year.
Telecom Egypt. (EGYPT )
Call center sales agent for 2 years,
courses: Graduated from Modern Academy Information System grade