Manager Alternate Channel Development
Zong (CMPak)
Total years of experience :11 years, 11 Months
o Responsible for On-boarding Non-Conventional and Digital Partners (B2B) for Recharge Business contributing more than 32% in overall Business with 500+ million commission saving
o Responsible for Product Enablement at Top digital Platforms/ Apps. i.e Recharge and Bundles
o Establishing Online Delivery Channels for Zong High End Products to customer’s doorstep through specific Channel Partners
o Responsible for Development of Payout Policies for Channel and Periodic Evaluation
o Establishing Customer Orientated Promotions for Improving Business Yield and Better Brand Perception
o Responsible for Promoting Zong Products/ services at Digital Platforms for Branding
o Responsible for developing Channel for MFS for commercial launch
o Responsible for Developing New Channel for Data & Terminal Portfolio Nationwide
o Responsible for formulating Sales Ops. Plan and continuous monitoring of Sales Target Achievement
o Maintaining the roadmap for Data Product portfolio and update S&D management on periodic basis
o Establish strategic alliance with Handset Distributors for Improving Data Penetration nationwide
o Ensuring Channel Enablement, Formulation of Pay-out Policies and System Developments for channel
o Responsible for New Franchises / Footprint Development Planning and their end to end execution
o Ensuring effective Supply Chain of Broadband & Terminals SKUs across all Channels
o Working closely with regional team and formulate regional competitions/ promotions and activation plans to achieve the desired sales result
o Responsible for providing regional visibility for MBB, Internet SIM, 4G SIM Replacement, Quality of Sales and retail productivity for regional action planning through Actionable Dashboards
o Working closely with marketing team, designing sales lead planning & support structure for Data customers
o Updating regions over developments in processes and policies and products information
o Responsible for channel communication, trade marketing & channel trainings
o Responsible for Formulation of Policies, Processes and SOPs pertaining to Quality & Control of all S&D Channels
o Responsible for Development and creation of subsequent Sales & distribution networks
o Responsible for Establish end to end structure and management module for new channel segments
o Coordinate with Marketing department in execution of new channel / segments research projects/ products
o Responsible for Developing productivity measure and sales benchmarks for every alternate channel
o Timely dissemination sales targets and support to regional teams in achievement of sales targets
o Continuous monitoring sales performance, opex and other costs against set standards
o Formulation of mechanics of all planned trade promotions for alternate channels, communication of pre-launch information to CS Systems and Processes teams, channel Helpline teams and Regional S&D
o Responsible for Channel Planning and Designing & Execution of Trade Promotions for the sales channels
o Maintaining operational excellence through regular system / process / methods development
o Extend Support to Regional teams and cross-functional teams for recharge enhancement and business growth
o Responsible for channel Optimization, Development and promotional activity for revenue generation by regions and visibility to management as per NCVP (network channel visibility promo) process in terms of GEO S&D
o Responsible for Formulation of Policies, Processes and SOPs pertaining to Quality of all S&D Channels
o Responsible for Departmental Level BPR projects Execution & Efficiency improvement under the umbrella of Secondment Lead for S&D
o Successfully Launched Star Management Model for Franchise Channel to increase the overall company’s growth and incentivize the channel
o Successfully Launched E CAT Franchise Channel (Directly Managed Outlets) to increase the customer acquisition
o Responsible for Franchise & Sales Staff (ASM, BDO & DSO) Commissioning, end to end from calculation to final disbursement and revision in policies as per company objectives
o Responsible for Channel Development in Channel partners Target setting in line with past performance and company objectives
o Responsible for Channel Planning and Designing & Execution of Trade Promotions for the sales channels
o Planning and scheduling training programs for S&D Teams nationwide covering Product Knowledge, New Product/ Channel Launches, Sales Techniques and soft skills
o Responsible for sales analysis through studying sales trends, traffic patterns and other related reports to find out sales trends and capability of various sales channels
o Monitored the KPI's and KCI's for Sales Staff, made alterations and improvements as per company objectives and industry standards
o Led alternate channel Projects to increase customer acquisition and address market needs and provide complete analysis of the channels to the Top Management