Senior Product Manager
pharmacare
Total des années d'expérience :26 years, 6 Mois
Acting as Product Manager
Creating and executing annual brand plans for all segment products to achieve growth objectives and financial targets.
Implements and drives brand strategies to optimize sales, margins, market share and penetration in line with strategic business objectives.
Identifies and acts on market trends, customer needs and competitor activities.
Creates and drives effective channel and field force strategy and plans with relevant support.
Providing the sales team with the necessary technical expertise to enable them to sell the product, this involves printed and electronic promotional material, product training, and relevant clinical papers.
Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitor products.
Close liaison with the field force to assess the implementation of the action plans and to ensure optimum delivery of marketing messages.
Act as point of first reference for all product related inquiries and work collaboratively with colleagues in other departments (Medical, Regulatory, etc…) to address any issues that may arise.
Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences
Coordination of marketing among the Middle East countries, responsible for developing of common promotional materials, managing promotional tools and following up of sales development
Acting as product manager for Anti-diabetic product in Egypt
Working as hospital medical representative responsible for promotion of different pharmaceutical products including Antibiotics, Anti-hypertensives, Anti-diabetics and Anti-fungal.
Responsible for promotion of pharmaceutical products in different therapeutic areas including antibiotics, NSAIDs and proton bump inhibitors in the area of Shobra, Abbassia and Daher.