Marketing & Creative Consultant (Menswear)
Fibonacci
Total years of experience :15 years, 7 Months
Major engagements include:
-- Driving the brand management & marketing initiatives
-- Drafting briefs for seasonal campaigns
-- Designing & Executing the seasonal campaigns across different mediums. This includes
- outfit selection
- model selection
- deciding the overall campaign theme
- Coordinating with the creative agency
-- Creative input for product development
-- Most recent engagement has been the Fall/Winter 2013 campaign. The campaign includes:
- Designing the outdoor billboards
- Creative input for the current campaign shoot (outfit selection, model selection, overall theme)
- Creative input for a short brand film (story board creation & the overall film theme)
Nov 2008 - Curr Fibonacci (Marketing & Creative Consultant-Non-professional Capacity)
Jul 2012 - Jul 2013
June 2011- May 2012
Feb 2011-May 2011
A formal menswear brand was launched in Lahore by a friend. I've been extensively involved with the brand since its inception to the present day. Major engagements include: - Driving the brand management & marketing initiatives
- Drafting briefs for seasonal campaigns
- Designing & Executing the seasonal campaigns across different mediums. This includes
- outfit selection
- model selection
- deciding the overall campaign theme
- Coordinating with the creative agency
- Creative input for product development
- Currently involved with Fall/Winter 2013. The campaign includes: - Designing the outdoor billboards
- Creative input for the current campaign shoot (outfit selection, model selection, overall theme)
- Creative input for a short brand film (story board creation & the overall film theme)
Reckitt Becnkiser Pakistan Ltd. (Territory Sales Manager)
Had charge of 4 towns (Sheikhupura, Kamoke, Nankana & Farooqabad), overlooking an annual business volume of PKR 100 million. Was in charge of retail business in Lahore city, overlooking an annual business volume of PKR 70 million. Major responsibilities include: - Driving the company sales, ensuring the business targets are met
- Managing sales force that directly reports to me
- To make sure the market is being covered & serviced properly (coverage, availability, stock depth)
- To ensure seamless customer service
- Efficient route management
- Managing a team of ISPs (In-store promoters) to ensure flawless in-store execution
- To ensure any promotional/branding initiatives are rolled out smoothly within the area
- To ensure distribution compliance & management (stock management, market service, sales force management)
Bata Pakistan Ltd. (Sales Management Trainee)
Have trained with the retail sales department. Have gone through thorough on the job training about retail mechanics with primary focus on the local shoe industry. I have also been given the charge of Bata's newly opened flagship store at Mahmud Qasuri Rd Lahore. Responsibilities included complete store management ranging from documentation, stock management to display and staff management.
Brandact Pvt. Ltd. (Client Services Executive)
Have worked with the client services department. Responsibilities included mapping out & delivering BTL activations for our clients. Headed a project with Nestle Pakistan for Maggi across 9 cities in Pakistan
Key Projects
• Assisted former chairperson, marketing department IBA, Karachi in his research dissertation regarding the reasons for failure of small businesses in Pakistan. Major responsibilities included data gathering from a diverse array of small businesses in North Nazimabad area.
• Conducted an in-depth analysis of buying behavior of Pakistani Housewives
Extracurricular / Interests
* Menswear - studying different trends
* Studying/analyzing advertising campaigns
* Fitness - An avid student of weight training
Had charge of 4 towns (Sheikhupura, Kamoke, Nankana & Farooqabad), overlooking an annual business volume of PKR 100 million. Was in charge of retail business in Lahore city, overlooking an annual business volume of PKR 70 million. Major responsibilities include:
- Driving the company sales, ensuring the business targets are met
- Managing sales force that directly reports to me
- To make sure the market is being covered & serviced properly (coverage, availability, stock depth)
- To ensure seamless customer service
- Efficient route management
- Managing a team of ISPs (In-store promoters) to ensure flawless in-store execution
- To ensure any promotional/branding initiatives are rolled out smoothly within the area
- To ensure distribution compliance & management (stock management, market service, sales force management)
Have trained with the retail sales department. Have gone through thorough on the job training about retail mechanics with primary focus on the local shoe industry. I have also been given the charge of Bata’s newly opened flagship store at Mahmud Qasuri Rd Lahore. Responsibilities included complete store management ranging from documentation, stock management to display and staff management.
Have worked with the client services department. Responsibilities included mapping out & delivering BTL activations for our clients. Headed a project with Nestle Pakistan for Maggi across 9 cities in Pakistan
-- MBA -- Member IBA Marketing Club -- Set up & managed IBA Boys Hostel Gym
Academic & Professional 2010 Masters of Business Administration (Marketing) Institute of Business Administration, Karachi
-- BBA
2006 Bachelors of Business Administration (Marketing) University of Central Punjab, Lahore