Waqas Nasir Bawa

Led comprehensive Google Ads strategies for B2B software services and e-commerce clients, significantly
enhancing lead generation pipelines and reducing cost-per-lead (CPL) by over 40% through the
implementation of offline conversion tracking and data-driven campaign optimization.
Closed a high-value enterprise deal worth $140, 000 by aligning ad strategy with client pain points and
demonstrating strong ROI potential. Oversaw search and shopping campaigns, CRO, merchant feed, and UI/UX
enhancements to maximize ROI.
Additionally, optimized merchant feeds, implemented CRO tactics, and collaborated with UI/UX teams to
improve landing page performance and drive higher engagement and conversion rates.

Successfully delivered over 100 brand launches in the USA, UK, Australia, New Zealand, and Saudi Arabia.
Specialized in sales and project management for startups, e-commerce businesses, SaaS, and service-based
agencies.
Provided end-to-end services: branding, package designs, Ebook creation, graphic design, landing page
development, ads, and funnel optimization.
Built long-term client relationships through strategic planning and consultative selling, earning consistent 5-
star feedback.
Sales & Business Development: Lead Generation, Consultative Selling, Client Relationship Management
Brand Building: End-to-end development of over 100 brands - logos, identity, digital presence, tone, and
performance marketing
Project Management: Agile workflow, Team Coordination, Milestone Tracking, Scope & Timeline Management
Graphic Design: Brand Kits, Social Media Creatives, Print Collateral, Ad Creatives

Directed and executed comprehensive ad strategies for B2B e-commerce clients targeting key international
markets including the US, UK, and UAE, focusing on scalable growth and market penetration.
Achieved a 50%+ reduction in Customer Acquisition Cost (CAC) and Cost-Per-Lead (CPL) by implementing a
data-driven budget prioritization model that allocated spend to top-performing products within a catalog of
500, 000+ SKUs.
Launched and scaled a strategic affiliate marketing program, recruiting high-value partners and influencers—
resulting in $1.6 million in revenue over a three-year period.
Maintained consistent stakeholder communication with leadership and cross-functional teams to align goals,
campaign KPIs, and reporting cadence.
Spearheaded conversion rate optimization (CRO) initiatives through ongoing testing, heatmap analysis, and
funnel adjustments to improve user flow.
Collaborated with designers and developers on UI/UX improvements, enhancing landing page experience and
boosting retention and conversion rates.
Played a key role in team building and mentorship, helping junior team members upskill and aligning the teams
performance with organizational objectives.

Directed end-to-end advertising strategy for B2B e-commerce operations across the US, UK, and UAE
markets, tailoring campaigns to regional buyer behavior and platform preferences.
Successfully reduced customer acquisition cost (CAC) and cost per lead (CPL) by over 50% by designing and
implementing a budget prioritization model that allocated spend based on real-time product performance
analytics and conversion data.
Initiated, structured, and scaled an affiliate marketing program that onboarded key partners and influencers,
resulting in $1.6 million in incremental revenue over a 3-year period.
Led cross-functional collaboration and managed communication with internal and external stakeholders to
align marketing objectives with broader business goals.
Oversaw conversion rate optimization (CRO) initiatives, including A/B testing, funnel analysis, and UI/UX
improvements, driving measurable increases in lead quality and sales conversions.
Managed and developed a multi-disciplinary marketing team, fostering skills growth and ensuring consistent
delivery of high-impact campaigns and projects.