Sales Manager
FREIGHT WORLD GROUP
Total years of experience :22 years, 9 Months
Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
Meeting planned sales goals.
Setting individual sales targets with the sales team.
Tracking sales goals and reporting results, as necessary.
Overseeing the activities and performance of the sales team.
Coordinating with marketing on lead generation.
The ongoing training of your salespeople.
Developing your sales team through motivation, counselling, and product knowledge education.
Promoting the organization and services.
Understand our ideal customers and how they relate to our services.
Maintaining current clientele and expanding the companys revenues and profits with new business Plan for future development and contingencies, encompassing economic and global changes Responsible for setting an example for the employees by exemplifying and demanding appropriate conduct, good character and a strong work ethic. Responsible for fostering teamwork and productivity through strong leadership and guidance. Keep proper files and records to ensure the office is in compliance with Customs and Government regulations.
Marketing Manager Logpack (Logistics-Fulfillment)
Maintaining current clientele and expanding the company’s revenues and profits with new business
Plan for future development and contingencies, encompassing economic and global changes
Responsible for setting an example for the employees by exemplifying and demanding appropriate conduct, good character and a strong work ethic. Responsible for fostering teamwork and productivity through strong leadership and guidance. Keep proper files and records to ensure the office is in compliance with Customs and Government regulations.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
As a Senior Account Manager, I was responsible for handling all the key accounts.
Digital Marketing: Worked closely with the developers for website development and helped the company to build their website. Social Media Marketing (Organic Followers) Handled Social Media pages for LinkedIn, Twitter, Facebook and Instagram. Developing content and making calendar for the social media penetration. Sales Support - Provides product and technical support to the sales team. Customer Relations & Satisfaction - Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understands customer needs in the market by visiting customers. Ensures the customer satisfaction surveys are executed; analyzes results and assists with corrective actions. Human Capital Development, making sure responsibility is properly delegated. Builds an effective, capable and high performing organization. Develops talent, appoints managers and reviews effectiveness.
Main tasks and accomplishments:
• Handling all the Digital portfolio.
• Handled brands like Dr. Soliman Fakeeh Hospital, Sunbulah, Marina Homes and Bin Zagar Logistic company
• LinkedIn lead generation and sales support.
As a Senior Account Manager, I was responsible for handling all the key accounts.
Digital Marketing:
Worked closely with the developers for website development and helped the company to build their website. Social Media Marketing (Organic Followers) Handled Social Media pages for LinkedIn, Twitter, Facebook and Instagram. Developing content and making calendar for the social media penetration.
Sales Support - Provides product and technical support to the sales team.
Customer Relations & Satisfaction - Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understands customer needs in the market by visiting customers. Ensures the customer satisfaction surveys are executed; analyzes results and assists with corrective actions.
Human Capital Development, making sure responsibility is properly delegated. Builds an effective, capable and high performing organization. Develops talent, appoints managers and reviews effectiveness.
Main tasks and accomplishments:
-Handling all the Digital portfolio.
-Handled brands like Dr. Soliman Fakeeh Hospital, Sunbulah, Marina Homes and Bin Zagar Logistic company
-LinkedIn lead generation and sales support.
researching consumer markets, monitoring market trends and identifying
potential areas in which to invest, based upon consumer needs and spending
habits
• looking at the pricing of products and analyzing the potential profitability
• generating names for new and existing products and services, coming up
with ideas for new packaging designs, including shape, size, colors, fonts and
imagery
• checking marketing copy
• supervising the sign off of marketing literature and campaigns, liaising with
legal and compliance personnel, ensuring the designs and messages meet the
company brand and regulatory guidelines
• monitoring product distribution and consumer reactions through focus groups
and market research
• Coordinating the launch programme to external customers as well as
employees.
Creates plans and ensures implementation of the local go-to-market product
marketing strategy including definition and communication of value chain
analysis and brand positioning.
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Marketing & Business Development - Develops and implements an annual
marketing plan in conjunction with relevant Business Units. Prepares business
plans focused on business development for a defined market. Evaluates
market opportunities and decides appropriate activities in line with the strategy.
• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• looking at the pricing of products and analyzing the potential profitability
• generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
• checking marketing copy
• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• monitoring product distribution and consumer reactions through focus groups and market research
• Coordinating the launch programme to external customers as well as employees. Creates plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of value chain analysis and brand positioning. Marketing & Business Development - Develops and implements an annual marketing plan in conjunction with relevant Business Units. Prepares business plans focused on business development for a defined market. Evaluates market opportunities and decides appropriate activities in line with the strategy.
Articulate product and service offerings, key benefits and messages for use
by sales and marketing.
• Create compelling marketing campaigns using strategies we encourage our
clients to use to showcase our abilities to produce results (leads) - our clients
use similar strategies to raise funds
• Drive campaign management for client acquisition programs across multiple
channels
• Create content for corporate marketing collateral, website/blog/social media,
and other initiatives
• Internal reporting and other duties as assigned
• Managing all marketing for the company and activities within the marketing
department.
• Developing the marketing strategy for the company in line with company
objectives.
• Coordinating marketing campaigns with sales activities.
• Monitoring the Marketing Budget against the Sale Forecast.
• Creation and publication of all marketing material in line with marketing plans.
• Developing Digital Strategy including SEO, Social Media Marketing and
Adverts.
• Planning Activations for the targeted market in Malls and Schools.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product
launches.
• Maintain effective internal communications to ensure that all relevant
company functions are kept informed of marketing objectives.
Major Responsibilities:
• Articulate product and service offerings, key benefits and messages for use by sales and marketing.
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
• Drive campaign management for client acquisition programs across multiple channels
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Internal reporting and other duties as assigned
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Coordinating marketing campaigns with sales activities.
• Monitoring the Marketing Budget against the Sale Forecast.
• Creation and publication of all marketing material in line with marketing plans.
• Developing Digital Strategy including SEO, Social Media Marketing and Adverts.
• Planning Activations for the targeted market in Malls and Schools.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Looked after Recipe Mix and Edible Oil Category.
• Implement marketing plans both short term and long term to achieve
corporate goals.
• Responsible to implement brand marketing plans for Brand Portfolio.
• Responsible to prepare brand marketing plans that include advertising, sales
promotions, trade offers, product launch, re-launch of existing products, etc.
• Responsible for continuous monitoring of outcomes of marketing activities
and take corrective and preventive measures to get desired results.
• To conduct various market research activities, surveys, to have latest data for
marketing strategies.
• To identify and develop new products based on market potential. Developed
Desserts Range as per the costing and Budget.
• To develop packaging for new products including design of packaging,
wrappers, text literature and master packing and present for management
review and approvals.
• To strategize positioning and product launch activities.
• To coordinate with agencies, during the course of preparation and finalization
of advertising campaigns, TVCs, as per marketing plans and budgets.
• To evaluate various advertising packages received from agencies and
finalize in consultation with management.
• Periodical analysis of Pricing, Costing and Profitability data of assigned
products.
Major Responsibilities:
• Looked after Recipe Mix and Edible Oil Category.
• Implement marketing plans both short term and long term to achieve corporate goals.
• Responsible to implement brand marketing plans for Brand Portfolio.
• Responsible to prepare brand marketing plans that include advertising, sales promotions, trade offers, product launch, re-launch of existing products, etc.
• Responsible for continuous monitoring of outcomes of marketing activities and take corrective and preventive measures to get desired results.
• To conduct various market research activities, surveys, to have latest data for marketing strategies.
• To identify and develop new products based on market potential. Developed Desserts Range as per the costing and Budget.
• To develop packaging for new products including design of packaging, wrappers, text literature and master packing and present for management review and approvals.
• To strategize positioning and product launch activities.
• To coordinate with agencies, during the course of preparation and finalization of advertising campaigns, TVCs, as per marketing plans and budgets.
• To evaluate various advertising packages received from agencies and finalize in consultation with management.
• Periodical analysis of Pricing, Costing and Profitability data of assigned products.
Mainly responsible for branding and coming up with strategies to promote a Training firm and associate strong brand recognition to it. Developing a strong brand image with the help of personality traits still remains one of the most influential factors in Brand Management.
My thesis in the final yeaar revolved around the effects f managerial roles in the performance of the brands. Along with the research, I was the part of several campaign drives, worked voluntarily on live case studies, market research and on ground market segmentation analysis.
This was a four years honors program in which we were taught in general about the management and different school of thoughts. My final semester thesis was about the relationship between brand loyalty and its effect on product cannibalization and product externality.
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