National Business Development Manager
DTEK.Ai, KSA-UAE
Total des années d'expérience :17 years, 6 Mois
Responsibilities:
❖ Established and launched D.Tek SaaS business in KSA and Bahrain market from scratch.
❖ Managing team of 50+ members; planning and implementing market development initiatives for a $5 million product portfolio.
❖ Providing 110% against target while continuing expansion to remote cities.
❖ Plan, monitor and analyze key metrics for smooth operations to ensure timely executions satisfying maximum utilization of efficiency.
❖ Supervising the procurement process, forecasting inventory demands and trends, and negotiating with suppliers.
❖ Collaborating with the marketing department to brainstorm new projects, campaigns, and business ideas
❖ Leading digital transformations with encouraging automation of task work flows for hierarchical employees with organizing professional training programs
❖ Originating multiple shopper marketing initiatives including all 4P strategies, fundamental optimization tracking and In-Call Execution trainings that delivered regions highest average productivity.
❖ Developed sales and operations processes, tools and KPIs for evaluation and performance of organization
❖ Directing budget of $ 5 Million and ensuring right spending with a save of 30% from the given budget
❖ Modifying corporate marketing campaigns to meet requirements of KSA market, measuring execution KPIs to ensure execution with excellence while managing efficient spending of budgets
❖ Announcing a software for tracking and identifying gaps in trade by creating an MSL and ensured 95% Availability and Promotional Participation to counter competition in trade
❖ Setting up forecast parameters based on the large dataset analysis and providing recommendation to the leadership team.
❖ Working & liaising Branch Merchandiser, Area Manager & Regional Managers to support the business segmentation strategy with relevant analysis.
❖ Develop new concepts in the market aiming to enhance the innovation image of the brand, brand awareness and equity.
Responsibilities:
❖ Determining the ideal distribution services with proper route planning in eastern province Dammam, Khobar, Qatif.
❖ Formulated effective plans to achieve the brand strategies in the retail trade.
❖ Prepared and implemented channel specific Activity calendars for all the categories.
❖ Manage Trade Spend effectively to ensure that the maximum return is derived from all Trade investments and activities are efficiently budgeted and monitored.
❖ Prepare detailed annual Budget Plans with clear category objectives to support the Investment plans.
❖ Execution and expansion for sales programs, reaching different supply channels (DSD, Wholesale, Cash & Carry), and targeted shops and retailers to support new launches as well as established SKUs to gain share of market in different segments
❖ Identify a relevant Promotional strategy for each category that meets Brand Challenges & Retailer/Shopper needs.
❖ Implemented Category Management in key accounts to ensure fair visibility for the products handled.
❖ Building Tactical/Strategical plans based on theconsumer/shopper/trade insights data as well Brand analysis by Nielsen or IPSOS.
Responsibilities:
❖ Developing and executing strategic trade marketing plans to drivesales and increase market share.
❖ Market Intelligence-Understand Competitors potential tobacco retail strategies through our ground team, weekly reporting on markets feedback and identify opportunities and threats.
❖ Collaborating with cross-functional teams, including sales, marketing, and product development, to ensure alignment of trade marketing activities with overall business objectives.
❖ Analyzing market trends, competitor activities, and consumer insights to identify opportunities for growth andinnovation.
❖ Developing and implementing point-of-sale (POS) materials and merchandising strategies to enhance brand visibility and drive purchase intent.
❖ Establishing strong relationships with key retail partners and distributors to negotiate promotional agreements and secure premium shelf space.
❖ Monitoring and evaluating the performance of trade marketing initiatives usingrelevant metrics and KPIs, and adjusting strategies as needed to maximize effectiveness.
Delivered NPD tool boxes compelling selling presentations & identify the 4P tactics that are required for
❖ ❖ communication for Sales Teams to execute excellently. Promote collaboratively team atmosphere between Trade Development, Digital Trade, Field Sales and Marketing.