Associate Director of Marketing & Communications
Niagara College KSA
Total years of experience :22 years, 1 Months
My role as the Associate Director of Marketing and Communications is to lead, develop, and direct all external and internal marketing strategies. I utilize various digital platforms such as Salesforce, Hootsuite, Snaplytics, Survey Monkey, Chimp Mail, Adwords, Facebook Ads, and internal CRM platforms to efficiently track, analyse and monitor all marketing campaigns.
I have a digital marketing skill set which encompasses a knowledge base of WordPress, SEO, social media marketing, Facebook Ads (PPC), Adwords, online copy writing, online brand management and measuring and interpreting website and online data.
I am a solutions based individual that incorporates evidence based management into all my strategic decisions. My stake holders approach to leadership is facilitated through my promotion of high quality conversation among team members. My analytical skills along with in depth experience in market research drives my decisions.
A natural leader, creative and experience allows me to deliver in various fields from retail, branding, digital media and student recruitment and admissions.