Wasim Khan

Job Objectives
Responsible for successful functioning of company’s Assets, Sales & Marketing, leasing and business development. Achieving the revenue targets on periodic basis. Develop strategies for the department and implement them in a systematic manner.
Reporting to MD.

Asset and Projects Management Achievements:

Managed the entire RAK Properties portfolio within the UAE and Tanzania. Some of the major projects included, Mina Al Arab, Julphar Towers, Anantara Hotel project, industrial land development in Tanzania Darussalam, Reem Island (Abu Dhabi) hotel service apartments, DWC hotel service apartments, Al Jadaf residential towers based in central Dubai and commercial portfolio all-overs.

 Increased periodic sales revenue by over 110% from 43 million to 89 million. Additional commercial and residential leasing revenue achieved by 50% from 3 million to 4.5 million.

Strategic Functions and Key Accountabilities:

 Formulates strategies to ensure efficient and effective management of all Assets and increase the Sales of new off plan projects of RAK Properties as per existing company policy and laws of the UAE.
 Managing the Pre/Post Sales administration process including establishing the Pricing Strategy based on Competitive Products and Prices
 Initiate & Manage New Products launches, Price changes, Payment Terms and Special offers / Promotions
 Responsible on all types of contracts and contract’s negotiation (Sale & Purchase Agreement, Re-Sale Agreement, etc.)
 Managing the Products Inventory and Availability; Property Management, Contracts Management. (CRM function)
 Business Compliance & system Automation; Market Statistics/ Analytics; Business Planning and market strategies
 Shape the department Policies and Procedures including the performance management
 Liaising with legal department for releasing Contractual Documentation required ensuring new legislation and regulations are captured and encompassed within the SPA incorporating good practice set by local authorities - land department
 Devise Strategic plans for whole gamut of Project Launch Sales activities right from conducting Market Research, Designing Media Campaigning and Sales Strategies

Responsible for all marketing, sales, property development and managing the property assets, in addition establishing and operating the RAK Free Trade Zone. This role involved driving all Sales, Marketing and Business Development strategies and overall business growth locally and internationally.
Reported to CEO.

Key Recent Strategic Project Development:
Led the development of strategies and tactical plans to drive sales growth of company.
Increased local and international customer awareness of company portfolio through a newly created department in India, Turkey and Germany. Launched investor’s attraction program and campaigns to generate revenue by offering industrial land for development.
Propelled a 150 % increase in sales over a 1 year 6 months period, from 38 Million AED in 2015 to 95 Million AED.

Driven forward the sales and business development operation for the company including managing strategy and implementing improvements and growth. Have exposure to regional and global markets as well as managing a team of Property Consultants, Sales Managers and Relationship Managers.

• Recruit agents/brokers from different countries to sell Prestige projects particularly in UAE, South Asia, and abroad.
• Directly accountable for the delivery of the sales and business development objectives.
• Asses and review business approach, advice and implement target based sales strategy and monitor sales performance.
• Leading the team sales and marketing efforts in local and international trade shows, exhibitions, networking events and road shows leads generating and prospecting.
• Planning Sales team targets and monitoring on consistent basis.
• Structured bulk deals for high net worth investors from the GCC and Central Asian countries.
• Achieved consistent results with effective strategies and planning in selling high end residential, commercial properties as well as office space across the GCC and rest of the world.
• Building a great business relationship in cooperation with multipliers internationally to increase revenue, offering the best investment opportunities to high net-worth individuals (HNI).

Led the organization by achievements in creating and implementing successful sales and marketing strategies, financial planning. Created comprehensive services and growth in sales, marketing, leasing and property/asset management. Managed and Directed team of 32 staff including, Sales managers, Marketing manager, Senior Sales consultants, Lettings Consultants. Directly accountable for their performance in achieving revenue targets being based in London and Dubai offices. Reported to MD.

I was responsible for new business development and ongoing account management for businesses throughout the region.
Reported to CCO.

Consistently over-achieved set targets based on new volumes, revenues and convergence.

 Annual Performance against sales targets = 186% Revenue target over achieved
 Annual Performance against sales targets = 177% Volume target over achieved

Accountable for new sales by managing a team of 14 sales, marketing and business development executives.
Reported to Sales and Marketing Director.

 Over achieved - 130% of revenue team target - 1998
 Over achieved - 135% of revenue team target - 1999
 Over achieved - 142% of revenue team target - 2000