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wassim Chahal, Sales Manager & Distribution Development Mang. (Retail and commercial ) & Franchise Manager

wassim Chahal

Sales Manager & Distribution Development Mang. (Retail and commercial ) & Franchise Manager·Michelin-KSA

Saudi Arabia

Bachelor's degree, Business management

Work experience

Total years of experience: 18 years, 0 months

Sales Manager & Distribution Development Mang. (Retail and commercial ) & Franchise Manager

October 2022 - December 2024

Michelin-KSA

Jeddah, Saudi Arabia

October 2022 - December 2024

Sales Leader and analyser,
Supporting the sales team by analysing their sales, Leading them to follow the company strategies plan .
Company industry:
Automotive Manufacture
Job role:
Management

Sales Manager

February 2007 - July 2024

Michelin

Jeddah, Saudi Arabia

February 2007 - July 2024

Company industry:
Automotive Dealership & Distributor
Job role:
Management

PL Sales Manager (Motorbike

January 2023 - January 2024

Michelin

Jeddah, Saudi Arabia

January 2023 - January 2024

founder of motorbike channel, build a plan and strategies and applied it perfectly .
Company industry:
Retail & Wholesale

PL Commercial Sales Manager

October 2021 - October 2022

BS EMIA

Jeddah, Saudi Arabia

October 2021 - October 2022

• Analys competitor markets and reviewed trends.
• Maintained relationships with high-profile and return clients.
• Identified product problems and developed solutions to
minimize impact.
• Rolled out new employee training program that proved effective
in building professional and personal growth.
• Evaluated local market to change sales tactics and product
descriptions.
• Coordinated and managed paid marketing campaigns on
different platforms, carefully overseeing results to deliver
maximum ROI.
• Grew annual revenue by 10% with targeted sales and marketing
strategy.
• Defined business strategies and roadmaps to drive performance
across sales, promotions and marketing departments.
• Analys sales reports to identify trends and update strategies.
Company industry:
Automotive Manufacture

Franchise Consultant

January 2019 - October 2021

HATECO Company

Tripoli, Lebanon

January 2019 - October 2021

• Reduced operating costs by merging and restructuring teams.
• Analyss data and produced modelling to identify trends and
process efficiencies.
• Identified deviations from standard operating procedures,
understanding causes and preventing reoccurrence.
• Helped to improve customer satisfaction and achieve
measurable results.
• Communicated with staff at all levels to assess current systems.
• Training on tires marking for sales and non-sales staff
Company industry:
Retail & Wholesale

Sales Development & Franchise Manager

October 2018 - October 2021

APEC, LEB

Tripoli, Lebanon

October 2018 - October 2021

• Developing sales at Apec is distributed to 5 phases:
• Market Analysis
• Territory organization
• Give a target to the sales department and distribute it on the
sales team
• Developing the sales process Method at the Gas Station
• Follow up achievement and receivable
• Franchise at Apec
• Foundation of franchise standard booklets for all the services at
the gas station
• Apply it on the pilot shop adapt the processes in order to apply it
at the franchise network
• Franchise Consultant
• Franchise sales Development, development of Processes and the
ability to analyze the stuff performance and sales progress after
applying the processes
Company industry:
Retail & Wholesale

OTR & Industrial Sales manager

January 2017 - January 2018

Michelin

Jeddah, Saudi Arabia

January 2017 - January 2018

• Achieved company sales goals, consistently delivering a 35%
gross margin through accurate forecasting and strategic sales
management.
• Oversaw regional sales teams, ensuring strong customer
relationships and tailored tire solutions based on application
needs.
• Expanded market share by opening new accounts and
increasing sales in key regions.
• Provided training and development opportunities to enhance
team performance and product knowledge..
Company industry:
Retail & Wholesale

Sales process and training Manager

January 2015 - January 2017

Michelin Tyres

Jeddah, Saudi Arabia

January 2015 - January 2017

• Responsible for Sales & technical Training of the sales forces
• The progress and productivity of the sales forces by improving
their competence and accuracy of the means and support made
available
• Ensures that the method and means used in his domain are
consistent and uniform
• Define the suitable sales force organization, skills, call methods
tools and indicators
• Provide resources to achieve these goals.
• Created testing and evaluation procedures.
Company industry:
Automotive Dealership & Distributor

Sales Distribution and Development Manager (DDM)

January 2013 - January 2015

Michelin Tyres

Jeddah, Saudi Arabia

January 2013 - January 2015

• As a DDM, apply the company Strategy and share visions with
the marketing manager to develop the selling channels and to
build new Sales channels
• Increased our Market share by 15% and achieve smoothly the
company Goals.
• Secured 33% Company sales in Consumer and 20% in
Commercial
Company industry:
Automotive Dealership & Distributor

Franchisee Manager

January 2010 - January 2013

Michelin Tyres

Jeddah, Saudi Arabia

January 2010 - January 2013

• Increase the number of franchise POS network.
• Building and Maintain the retail toolbox and deploying it in the
pilot shop and the franchise channel through SOP Manager and
the SOP consultant
• Developed strong working relationships with key stakeholders.
Company industry:
Automotive Dealership & Distributor

Commercial Area Sales Manager

January 2010 - January 2011

Michelin Tyres

Jeddah, Saudi Arabia

January 2010 - January 2011

• Consistently achieved company sales and revenue goals,
driving growth within the region
• Maintain personal relationships with key account customers to
build business, providing advice, information, training in
existing products/services and innovations/suggestions for new
sales
• Foreseeing sales on yearly, quarterly and monthly basis
• Aggressively seeking out daily sales in new customer and
providing long term direction to sales
• Achieve sales targets through direct sales
• Lead and manage a sales team, monitoring personal
performance and development and arranging training in co
ordination with product/area managers as required
• Plan individual and group sales plans for the team and lead
daily, weekly and monthly progress towards attainment of the
targets
• Compile data, reports, returns, forecasts etc associated with the
sales function, customer support and corporate needs
• Motivate, lead, coach and develop teams to deliver plan.
Company industry:
Automotive Dealership & Distributor

Key account Manager

January 2009 - January 2010

Michelin Tyres

Jeddah, Saudi Arabia

January 2009 - January 2010

Big fleet sales and manage there accounts
Company industry:
Automotive Dealership & Distributor

SALES representative

January 2007 - January 2009

Michelin Tyres

Jeddah, Saudi Arabia

January 2007 - January 2009

• Achieve and maintain the Company prescribed sales standards
• Growth monthly and annual sales by 15% .
• Provide regular feedback on the market and competitors
activities to management via prompt and regular reporting
• Enhance customer base in the region of Jeddah by 20% Arrange
and facilitate meetings between principals and customers
whenever required, for market survey exercises Optimize Sales
and after sales service of the products on the markets of the
assigned territory
• Increased the customer base by 15%
• Ensured optimal after-sales service by:
• Conducting payload distribution assessments to determine proper tire air
pressure for fleet efficiency.
• Performing tire damage inspections, providing detailed reports to customers
for informed maintenance.
• Tracking tire mileage to optimize performance and customer satisfaction.
Company industry:
Automotive Dealership & Distributor

Education

LAU University Lebanon

August 2003

August 2003

Bachelor's degree, Business management

Lebanon

Lebanese American University

July 2003

July 2003

Bachelor's degree, Administration And Business Administration

Lebanon

GPA (rating): Good

GPA (rating): Good

Internship with Electrical parts company to develop sales in the region . Internship with a petrolium company to build up their own network of GS .

Skills

Sales Training
Expert
Sales Training
Expert
Sales Process
Expert
Sales Process
Expert
Sales Development
Expert
Sales Development
Expert
Franchisee Management
Expert
Franchisee Management
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
MARKETING
Expert
MARKETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
MARKET ANALYSIS
Expert
MARKET ANALYSIS
Expert
COMPUTER LITERACY
Expert
COMPUTER LITERACY
Expert
MICROSOFT WORD
Expert
MICROSOFT WORD
Expert
PRESENTATION SOFTWARE
Expert
PRESENTATION SOFTWARE
Expert
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
MICROSOFT OUTLOOK
Expert
MICROSOFT OUTLOOK
Expert
SALES MANAGEMENT
Expert
SALES MANAGEMENT
Expert
REVENUE GROWTH
Expert
REVENUE GROWTH
Expert
Excell
Expert
Excell
Expert
Word
Expert
Word
Expert
Powepoint
Expert
Powepoint
Expert
Trainer
Expert
Trainer
Expert
Analysis
Expert
Analysis
Expert
Communication
Expert
Communication
Expert
Sport
Expert
Sport
Expert
Sales Training
Expert
Sales Training
Expert
Sales Process
Expert
Sales Process
Expert
Sales Development
Expert
Sales Development
Expert
Franchisee Management
Expert
Franchisee Management
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert

Languages

English
Expert
Arabic
Native Speaker
French
Intermediate

Hobbies

  • Judo
    lebanese champion and saudi arabia champion