Wesam Eid, Assistant Professor

Wesam Eid

Assistant Professor

Business Breakthrough University – Bond University Australia – Graduate School of Business

Lieu
Arabie Saoudite - Riyad
Éducation
Doctorat, Marketing And Advertising
Expérience
5 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :5 years, 8 Mois

Assistant Professor à Business Breakthrough University – Bond University Australia – Graduate School of Business
  • Japon - Tokyo
  • Je travaille ici depuis juillet 2019

• Co-teaching courses in Marketing.
• Leading discussions on current business trends, theories, and applications for Japanese and international students.
• Providing feedback on writing drafts and methodological frameworks.
• Conducting research in the business field to contribute to the developing capabilities of businesspeople and companies.
• Presenting at academic conferences and creating conference publications.
• Supporting colleagues to improve subjects and the curriculum of the university.
• Attending academic and administrative committees of the university.
• Developing lesson plans and coursework, assigning and evaluating projects, and creating exams for the course.

Design Lead à Taurus
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis mars 2022

• Helped with the launching of the ENOWA brand which is a subsidiary of NEOM.
• Helped with the launching of the rereign’s first Hydrogen Innovation and Development Center, as part of the ENOWA brand launching.
• Leading the creative side of projects and supporting the business development team with creative input, client meetings, presentations, and proposal writings.
• Working closely with development teams to ensure that design specifications are implemented.
• Effectively communicating research findings, conceptual ideas, detailed design, and design rationale both verbally and visually.

Marketing Manager à Scrub N
  • Arabie Saoudite - Riyad
  • mars 2021 à février 2022

• Increasing the sales of the brand compared to previous years.
• Managed to increase sales by 20% in 2021 in comparison to 2020.
• Creating successful marketing campaigns that meet the company's KPI.
• Creating and designing strategies and marketing plans for the company.
• Managing Scrub ‘N social media accounts and creating content for these accounts.
• Presenting ideas for new campaigns
• Identifying points of improvement in the brand images that resulted in an increase in both sales increase and customer loyalty.
• Participating in product development and packaging design.
• Conducting market research to promote the brand in its niche market.
• Managing the marketing team which consists of a graphic designer, marketing assistant, and customer service specialist.
• Monitoring current campaigns, ensuring their staff meet deadlines and complete necessary tasks.
• Designing and launching the Scrub N E-commerce website, which provides a better user experience.
• Conducting sales and product knowledge seminars.
• Coordinating with the sales team and other departments to produce effective strategies
• Evaluating important metrics that affect the brand's website traffic, sales, and target audience.
• Monitoring and analyzing competitive activity and market trends.
• Launching new branches in Al-Khobar and Jeddah City and Riyadh

Market Research Analyst à Mitsubishi Corporation Service Office
  • Arabie Saoudite - Riyad
  • février 2020 à avril 2021

• Contributed to the launching of the new model of Isuzu D-Max (pick-up truck) into the Middle Eastern Market.
• Designed an SEO strategy for dealers’ websites.
• Collected data on automotive consumers, competitors, and the marketplace, as well as consolidating information into actionable items, reports, and presentations.
• Provided competitive analysis on various automotive companies’ market offerings, identifying market trends, pricing and business models, sales, and methods of operation.
• Conducted market research to promote the Isuzu brand and diesel engines in the Saudi market.
• Acted as the point of contact between Saudi dealers and Isuzu manufacturers in Thailand and India.
• Participated in the digital marketing activities of Isuzu Arabia.
• Analyzed digital data to draw key recommendations around website optimization.
• Coordinated with dealers’ sales team to create marketing campaigns for the Isuzu brand.
• Monitored key online marketing metrics to track success.
• Had monthly meetings with dealers to update the orders and inventory for the upcoming months.
• Conducted sales and product knowledge seminars.
• Communicated with current and potential fleet customers to negotiate deals.
• Met with Isuzu dealers to discuss Isuzu products and points of improvement.
• Arranged incentive trips for Isuzu loyal customers.
• Identified and recommended business opportunities to the task force team.
• Traveled and coordinated between Middle Eastern countries and the main office in Tokyo.

Marketing Lecturer à Doshisha University
  • Japon - Kyōto
  • septembre 2018 à mars 2019

• Prepared materials that introduced students to basic theories and concepts related to marketing and consumer behavior in international and domestic markets.
• Led lectures and activities that explored how marketing is constructed and perceived differently across international and Japanese markets.
• Advised and guided students in the preparation and creation of marketing reports and proposals.
• Assessed case study assignments, papers, and examinations that asked students to prepare marketing plans for their own products and how to promote these products in different markets.
• Developed lesson plans and coursework, assigned and evaluated projects, and created exams for the course.
• Adept at providing detailed instruction in marketing strategies.
• Specialized in delivering engaging lectures that interacted with the students and presented required course materials and subject matter.

Teacher Assistant à Kwansei Gakuin University – Institute of Business and Accounting
  • Japon - Kōbe
  • septembre 2016 à mars 2017

Assisted and served as a teacher assistant to my professor. Assisted my Ph.D. supervisor with the master’s students’ graduation theses. Conducted statistical analysis for my supervisor’s research.

Marketing Internship à Chuo Electric Works Ltd.
  • Japon - Osaka
  • décembre 2013 à décembre 2013

• Orchestrated extensive research on competitive companies of the same field and research potential new markets.
• Created personalized plans and programs to facilitate a personalized approach to the work environment.

Unit Assistant à King Abdulaziz National Guard Hospital
  • Arabie Saoudite - Riyad
  • septembre 2008 à septembre 2009

• Planned administrative and office support activities for the clinic.
• Resolved administrative problems and inquiries.
• Handled requests for information and data.
• Verified patients' insurance.
• Provided quality customer service to patients.
• Handled billing and bookkeeping.
• Delegated tasks between the clinics.

Administrative Assistant à Fawaz Al Hokair Fashion Retail
  • Arabie Saoudite - Riyad
  • mars 2008 à août 2008

• Recruited and trained staff.
• Identified achievable goals for the team.
• Supervised, motivated, and monitored team performance at the stores.
• Applied effective methods of recruiting, screening, interviewing, and hiring top employees for the company.
• Maintained detailed documentation of the company's mystery shopper’s data.
• Data analysis of the mystery shoppers’ inputs on the stores.
• Communicated new policies and matters regarding the mystery shoppers’ team.

Éducation

Doctorat, Marketing And Advertising
  • à Kwansei Gakuin University
  • septembre 2018
Master, MBA
  • à Kwansei Gakuin University
  • mars 2014

Master's of Business Administration

Baccalauréat, English Literature
  • à Princess Noura Bint Abdul Rahman University
  • juillet 2007

Specialties & Skills

Google Analytics
Marketing Strategy
Content Writing
Social Media Marketing
MICROSOFT OFFICE
RESEARCH
Teamwork
Marketing
Content Writing

Langues

Arabe
Langue Maternelle
Anglais
Expert
Japonais
Débutant

Formation et Diplômes

Introduction to Programming Nanodegree (Certificat)
Date de la formation:
September 2020
Digital Marketing Nanodegree (Certificat)
Date de la formation:
September 2019